is the process of designing, gathering, analyzing, and reporting data or information that may be of use to solve a specified marketing issue. The main purpose of the information gathered is to equip management to make sound business decisions. The American Marketing Association (AMA) defines marketing research as the link between the consumer, customer, and public to the marketer through information. Marketing research can be used to generate or evaluate a potential marketing action. It can be used
Words: 1819 - Pages: 8
government policy became pro-competitive, it became clearer that labor markets were relatively competitive, HR practices developed that reduced the amount of opportunistic behavior of employers, and unions increased the percentage premium they enjoyed in industries where rents were available. In this environment, the public-good aspect of labor unions and their ability to improve the functioning of labor markets was being questioned. The passage of amendments to the NLRA that were unfavorable to unions was
Words: 1613 - Pages: 7
Final exam MACROECONOMICS 1) Among the fundamental concepts in economics are A) opportunity cost. B) marginalism. C) efficient markets. D) all of the above 2) Which of the following is NOT an opportunity cost of attending college? A) the tuition you pay B) the income you could have earned if you didn't attend college C) the alternative uses of the time you spend studying D) the cost of the food that you consume while you are attending college 3) A market in which profit opportunities
Words: 3440 - Pages: 14
General Motors’ Crisis Communication Plan Public Relations & Corporate Communications Company Overview General Motors (GM) is an American global car manufacturer headquartered in Detroit Michigan. Employing 202,000 people, GM produces automobiles in 31 out of the 157 countries in which it conducts business. In 2011, GM succeeded in surpassing Toyota and Volkswagen with the largest number of sales worldwide, 9.03 million vehicles1. At the heart of General Motor’s charge is customer satisfaction:
Words: 5773 - Pages: 24
difficult to isolate one problem to discuss, as they are all equally, important environmental problems; I have decided to research the effects of outdoor air pollution. I am interested particularly in whether the United States has made any positive changes for cleaner air, or added to the negative impacts on two of six different types of air pollution-ozone(smog) and particle pollution (particulate matter) since Winter-Koger’s essay (2004). Air pollution is one of the many environmental problems faced
Words: 1878 - Pages: 8
Paul Lee Economics of Global Business Prof. Joseph Foudy 8/19/15 Does Globalization help or hurt the average American Worker? Our grasp on what globalization exactly is, is shaky at best. Whether globalization means convergence, exploitation, or harmonization depends on a range of perspectives, each being impacted differently by a trend of increasing movement and connectedness. In examining whether globalization is beneficial for the average worker in the U.S., we must first define the
Words: 2264 - Pages: 10
the lousy state of retirement accounts, coupled with increased life spans, it’s unlikely that everyone who turns 65 will be decamping for that gated community in Florida. And even many who can afford to retire will choose not to, although they may change jobs or
Words: 908 - Pages: 4
Chevrolet, which is referred to as Chevy, was founded in the early Twentieth Century. Chevrolet produces American cars and is sold by most automotive markets worldwide. After Chevrolet’s inception they were then bought over by General Motors. The Chevrolet products that are introduced to the market are aimed to adapt to the American consumer, and the consumer’s ever changing social changes and the consumer’s values and trends. With that said Chevrolet has invented a green car that adapts to the
Words: 3925 - Pages: 16
Recently in the news, the National Association for Stock Car Auto Racing (NASCAR) fined Johnny Sauter, one of their drivers, $10,000 as well as charging him 25 points for “inappropriate” comments made after a BUSCH race in Las Vegas. The words said were at the conclusion of a race in which the driver had been putting his life on the line at over 200 mph. Fueled with adrenaline, the words spoken were not words ordinarily used by Sauter, however, NASCAR legislated just the same (McCormick). This case
Words: 1593 - Pages: 7
Value Case Brief I Resolutional Analysis A Definitions B Principles in Contention: The Federal Government Should Change the Dodd-Frank Act Dodd-Frank makes certain amendments to the "Protecting Tenants at Foreclosure Act of 2009" (the “Tenants Protection Act”), which affects post-foreclosure eviction procedures. The amendments to the Tenants Protection Act found in Dodd-Frank were effective on July 21, 2010. The primary advantage is that the regulation ensures the safety of us residents’
Words: 608 - Pages: 3
