Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France, Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Following the death of Louis Vuitton in 1892, his son, Georges Vuitton took over the leadership of the firm. He was ambitious about taking Louis Vuitton to the next step — building a global brand and setting up a multinational corporation. In year
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forward increase the rotation of products and the leadership in costs. Why is rotation so important and why this became a competitive advantage? The number of visits form customers to the shops if this industry used to be 3 visits per year but in the case of Zara are 15 visits per year. If your customers visit your shop more often there are more possibilities of increased the sales per customer. Zara is constantly stimulating the customers changing the stock 13 times per year. Not all the bands
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DIESEL case study “Branded hedonism” Enric Gili Fort | ID520 Communication Planning | Fall 2005 | Institute of Design, IIT Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication
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Harrington Collection: Sizing Up the Active-Wear Market 1. What is your evaluation of the women’s apparel industry? The women’s apparel industry was both mature and highly competitive in 2007. Because of the slow economic recovery consumers had become high price sensitivity and they were shifting towards less expensive apparel products which created a pressure to keep the price low. As a result of this many industries began outsourcing production overseas because of the low production cost
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targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags, accessories, business cases, footwear, jewellery, sun wear, travel bags, watches and fragrance. Coach’s distribution strategy is multi-channel. Coach operates in two segments: Direct-to-Consumer and Indirect. The Direct-to-Consumer segment includes sales to consumers through Company-operated stores in North America, Japan, Hong Kong
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Zhengyi Fang Marketing 350 Prof. Eguchi Aug 8th 2013 Marketing Analysis of Louis Vuitton Classic Handbags Louis Vuitton handbags and luggages are known and recognized throughout the world as the symbol of extreme quality, prestige and luxury. It is one of the biggest and most profitable luxury brands in the world right now. Mr. Vuitton established the company in 1854, and he designed and introduced flat-bottom luggage trunks made with trianon canvas. The flat-bottom luggage became the favorite
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Product, Pricing, and Channels Paper H&M online Since 2009 there has been a large decrease in offline retail sales, by 2015 Gap Inc. will be closing 189 store, Abercrombie and Fitch is planning to close 180 store and Aeropostale 175 stores (Business Insider). JCPenny’s store sales alone dropped 31.7% in store purchases (Business Insider). Where are consumers going? Online. In 2013, the top online purchases for U.S. consumers were consumer electronics, books, clothing and apparel, 63% customers
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PRADA Group Industrial activities Raw materials PRADA Group retail distribution channels Licensing agreements and joint ventures PRADA Group figures March 2012 PROFILE OF THE PRADA GROUP Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada’s grandfather, who opened in the prestigious glass-covered Galleria Vittorio Emanuele II arcade in Milan an exclusive shop selling leather bags, trunks, beauty cases and luxury accessories, soon becoming a favourite port of call for the more elegant
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Auto Taste&车品味 车品味 Business Plan Establishing a kingdom of auto perfume online Business name: AutoTaste.cn Owners: Yanghui Zhou, Guibo Xiang Address: Beihu Ddistrict Yongquan Area 22, 3#,3，F ， 4243000 Chenzhou City, Hunan Province Contact information: Telephone:15973588885 Fax: E-mail:992079@qq.com Table of contents 1. 2. 3. 4. 5. 6. 7. Executive Summary ………………………………………………………. Analysis of Advantages in Competition ………………………………….. Analysis of Target Market.………………………………………………… Break-even
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Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the
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