TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1. Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES 1. Define strategic objective and opponents 2. Choosing an attack strategy MARKET FOLLOWER STRATEGIES MARKET NICHE STRATEGIES ================ A. 1. MARKET LEADER STRATEGIES EXPAND TOTAL MARKET • New Users E.g.: perfume:--> non-users (mkt-penetration strat) --> men (new market strat) --> other countries (geo-expan strat) E.g.: J&J Baby shampoo:
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Analysis Inditex Group Unit Introduction- GBO Group Award: Global Trade and Business SCN: 0137219061 Candidate’s Name: Cristina Diaz Alama HND Centre Xianda College of Economics and Humanities Shanghai International Studies University Date: 2013/10/08 Assessment 1 Select a Global Business Organization and describe its development from inception through to its present status as a global trader. Describe its expansion including any global acquisitions and mergers, and its business structure-
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Industry Surveys Retailing: General Jason Asaeda, Department & General Merchandise Stores Equity Analyst JUNE 2013 Current Environment ............................................................................................ 1 Industry Profile .................................................................................................... 12 Industry Trends ................................................................................................... 13 How the Industry Operates
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com/doc/6/size_six_the_western_women_s_harem/ Fatema Mernissi was born in a harem, but her female counterparts in the West suffer an even harsher fate. An eye-opening new perspective on gender roles and the male-domination of the multi-billion dollar fashion industry. Fatema Mernissi | August 2003 issue ‘I was born in a harem.’ That sentence marked the beginning of Fatema Mernissi’s first book. In the West, it provokes a smile, but Mernissi herself finds it hard to appreciate this reaction. The Western
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a set of rules, or more relaxed as in the case of SOL where each employee decides their own rules? Does being a multinational organisation make a difference to this decision? One thing that is for sure if that the management has to be strong whether it be strong and uniform across all countries, or whether it is strong and very different across all countries. This essay will analyse whether all parts of a business should operate in an integrated fashion or whether it is more successful to allow individuality
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evaluating each and one of the strategies we have selected to introduce pashminas into the Indian market, in order to do so we’ve divided each and one of the factors to evaluate in terms of our competitors, our customers, our product, our prices, our channels of distribution, our SWOT and our PEST. At the
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Communication Networks Sharam Hekmat PragSoft Corporation www.pragsoft.com Contents Contents Preface 1. Introduction 1.1. Network Components 1.2. Network Types 1.3. The OSI Model 1.3.1. The Physical Layer 1.3.2. The Data Link Layer 1.3.3. The Network Layer 1.3.4. The Transport Layer 1.3.5. The Session Layer 1.3.6. The Presentation Layer 1.3.7. The Application Layer 1.4. Protocol Notations 1.4.1. Service Primitives 1.4.2. Sequence Diagrams 1.4.3. State Transition Diagrams 1.5. Standards
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Harvard Business School 9-598-061 Rev. November 1, 2000 Note on Marketing Strategy Long ago, Peter Drucker wrote that any business enterprise has only two basic functions: marketing and innovation.1 All else, he implied, was detail. The central role of marketing in the enterprise stems from the fact that marketing is the process via which a firm creates value for its chosen customers. Value is created by meeting customer needs. Thus, a firm needs to define itself not by the product it sells
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one fashion brand of the Inditex Group, ZARA were founded in Spain in 1975, by Amancio Ortega and Rosalía Mera. When its first store provide low-priced lookalike products of popular, higher-end clothing fashions, after then turn out to be a success, and Ortega began opening more across Europe. During the 1980s, the company started to change the design, manufacturing, and distribution process to cut lead times and respond to the latest trends in a faster way, that is so-called "instant fashions". The
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Communication and Crisis HCS/320 02/02/2015 Communication and Crisis In today’s health care crisis, essential communication is the key to establishing a solution for every healthcare organization. As a director of a regional emergency management office, I received official reports that the public water supplies of several towns in the area have become contaminated. When something comes up, that is very urgent and very important such as a life-threatening biological agent; the organization
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