Social media application plan for Indian Railways Purpose: The purpose of this paper is to submit a proposal for comprehensive social media application plan for the Indian Railways (a state-owned enterprise of the Government of India, Ministry of Railways). Introduction: Indian Railways is the lifeline of India. It is third largest railway networks of the world (only US and China are above) comprising 114,000 km (70,000 mi) of track over a route of 65,808 km (40,891 mi) and 7,112 stations. In
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marketing communication is often compared to an orchestra. Just as an orchestra’s performance is guided by a musical score, an IMC campaign must have a written score, or plan. This plan details which marketing communication functions and which media are to be used at which times and to what extent. An IMC campaign plan is a written document. It can be as minimal as a set of organized notes by a person running a small retail business or as complex as a 100-page document for a multimillion-euro brand campaign
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Marketing Environment The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macro environment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided
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The impact of social performance - Unilever and its environmental responsibility Unilever is one of the world largest multinational companies, merged by British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie in 1929, which is related with lives of over two billion people every day mainly in the area of food and beverage, home care and personal care. The corporate purpose of Unilever indicates that they require "the highest standard of corporate behavior towards everyone
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International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 Online available at www.indianresearchjournals.com EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL: AN EMPIRICAL STUDY ABU BASHAR*; IRSHAD AHMAD**; MOHAMMAD WASIQ*** * Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad ** Assistant Professor, Brown Hills College of Engineering & Technology, Faridabad *** Lecturer, Al-Falah School of engineering
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Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients"
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Corporate Social Responsibility Development and Implementation Hussain Mohammed Communication 340 Memo of Transmittal To: DR. Jenny Tatsak, Communication 340 Professor From: Hussain Mohammed Date: 3/7/2013 Subject: Communication 340 research paper. Dear Ms. Tatsak, It is my pleasure to present to you with the final research report about Implementation of social corporate responsibility in different companies. I would like to describe in this report the complete implementation process
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Group 2: Alex, April, Terry, Yuki Project 1 The Relationship and Social Responsibility of Shareholders to Stakeholders As the human civilization developing, the society is becoming increasingly controversial. Social responsibility as a sophisticated concept appeared in 20th century. Social responsibility means that a corporation or individual should be held accountable for any of its actions that affect people, their communities, and their environment. It implies that harm to people and society
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Table of Contents Ethical and Social Issues In Information System 1 Chapter one 3 Introduction to the Study 3 Context of the Problem 4 Statement of the Problem 5 Research Questions 6 Introduction 6 Research Question 6 Research Question 7 Research Question 7 Significance of the Study 8 Research Design and Methodology 9 Organization of the study 9 Literature Review 10 Introduction 10 References 14
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Impact of marketing strategy on sales performance Introduction There is no doubt that marketing is the only way used in providing the right products or services to the right customer in the right time. Any marketer can’t achieve any sales growth without setting and establishing proper marketing strategies, which enable the company to achieve the highest level of profitability and increase its sales performance more than the other competitors of the same industry. Recently, it has become the most
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