When I Grow Up: An Analytical Study of the Interpretations of Children on Pop Culture Elements found in Selected TV Commercials “TV takes our children across the globe before parents give them permission to cross the streets.” - Joshua Meyrowitz BACKGROUND OF THE STUDY Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media
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All rights reserved. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email info@icmrindia.org. www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity
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HALLYU IN VIETNAM I. Introduction: In recent year, the Korean wave has been significantly popular among Asian countries such as China, Hong Kong, Taiwan, Thailand and Indonesia. Korean wave is usually called Hallyu which “is a neologism referring to the increase in the popularity of South Korean culture since late 1990s” (Korean wave, n.d.). This Hallyu trend not only gains popularity in Asian countries like Vietnam, Japan, China and Thailand but also spreads to South America and Europe
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PUPILS’ PERCEPTION OF CABLE TELEVISION PROGRAMMES AS DETERMINANT OF READING HABITS AND ATTITUDES IN UNIVERSITY STAFF SCHOOLS IN SOUTH WESTERN NIGERIA BY FLORENCE ADEOLA, OMOBA A proposal in the Department of ABADINA MEDIA RESOURCE CENTRE submitted in partial fulfillment of the requirements of the Degree of DOCTOR OF PHILOSOPHY of the UNIVERSITY OF IBADAN TABLE OF CONTENT INTRODUCTION * Background to the study * Statement of the problem * Objective of the study
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focused on the narrative flow of a story may lead to reduced immediate cognitive and emotional impact of the ad and reduced intentions to quit, especially among those for whom the ad is most relevant, such as those preparing to quit smoking. Placing antismoking advertising in light entertainment, sports, documentaries, and news programs may make scarce public health dollars go further. In recent years there has been substantial focus on which types of antismoking advertisements (ads) may be most influential
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INTRO: Sitcom has lacked the wow factor that shows from the 90’s had. What a sitcom is is a situational comedy that is usually revolved around a main character (actor) and goes through small parts of their lives in a comical way. Sitcom has been overshadowed in the past by reality TV and other TV series’ but Brett Mills explains why “sitcom is anything but small-time” (Mills, 2009). It’s ever evolving and is interpreted differently through production. “ It does so by drawing on a variety of approaches
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with some type of media, according to recent findings from the Geena Davis Institute. Studies estimate that counting all ads, logos, labels, and announcements a child is exposed to 16,000 images in one day. (Youth Media Reporter 2009). Media and Violence Against Women Often, media such as TV, commercials, movies, music lyrics, and even Halloween costumes, sexually exploits girls and young women; and it perpetuates unhealthy and unrealistic stereotypical portrayals of both young men and women. Sexually
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and the bullying. You cringe at the harsh words said back and forth online. The alternate world of the Internet has corrupted honest people’s minds and given them an easy, accessible way to manipulate others. This other world within our computers has not only provided an easy way to bully others but has negatively impacted many users’ lives. The immense popularity of social media has affected many aspects of the Internet: productivity levels, privacy, cyber bullying, and communication. So, parents
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opportunities space had to offer. In order to continue the pursuit of intelligence in space, the United States must consider impact on the economy, job industry, influence on youth, and impact
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or simply just because it has become an addiction. Technology has been changing over the years, and new apps and newer upgrades for electronic devices are being developed. High tech is advancing at an incredible rate. Consider how technology has expanded and evolved in the last ten years. How to manage this new phenomenon was not taught to us as children because it did not exist. Many children and adolescents born in the 20th century cannot imagine their lives without TV, smart phones, computers,
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