•Concerned with productivity, implies effectiveness and efficiency •Mgt of 4 M’s in the Orgn – Men, Machine, Materials & money Characteristics of Management • Mgt is Universal • Mgt is dynamic • Mgt is a group of managers • Mgt is Purposeful • Mgt is goal oriented • Mgt is integrative Function • Mgt is a Social process • Mgt is a Multi-faceted discipline • Mgt is a continuous process • Mgt is a system of authority • Mgt is a resource • Mgt is intangible 2 • 3. • Mgt is profession, an art as well
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SALES MANAGEMENT AND MARKETING FORECASTING Cold calling - contacting a lead for the first time Commission – a form of sales force compensation in which the amount paid is in direct proposition to the accomplishment of specific objectives. Company sales forecast - a prediction of unit or dollar sales for the given period in total or broken down by product, segment or other categories’ and based on the marketing strategy that will be put in place A Prospect
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MARKETING COMMUNICATIONS Study Guide 1. Strategic Goals of Marketing Communication Marketers seek to communicate with target customers for the obvious goals of increased sales and profits. 1.1. Create Awareness Marketing communications designed to create awareness are especially important for new products and brands in order to stimulate trial purchases. As an organization expands globally, creating awareness must be a critical goal of marketing communications. 1.2. Build Positive
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about change and innovation to improve the performance of their unit and organisation. (ii) Disturbance handler As a disturbance handler role, the manager takes corrective action in response to previously unforeseen problems such as strikes, financial difficulties or change in government policy. In such situations, managers can, for instance, devise a strategy and set up committees that deal with disturbances and crises. (iii)Resource allocator As resource allocators, managers are responsible
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globalization of markets. Planning is usually done first by entrepreneur when decided to start a SME. This is because everything else will be depends on the planning makes by the entrepreneur. A business plan plays an important role in obtaining funds and as a blueprint for the enterprise operates towards success. As Peel and Bridge (1998) and George and Jonathan (2002) reported, there is a strong connection between the success of a SME and its long-term planning. In Malaysia, National
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important elements in the making of quality decisions within the overall marketing planning process. Illustrate your answer with appropriate contemporary examples. Question 3 (a) Identify and briefly explain the key factors and sub-factors that influence consumer behaviour. (b) Discuss the nature and importance of reference groups in the context of consumer buying behaviour.
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1 2.2 3 3.1 3.2 4 4.1 PARTICULARS CHAPTER 1: INTRODUCTION TO HRP OBJECTIVES, NEED & IMPORTANCE OF HRP EVOLUTION OF HRP CONTEMPORARY APPROACH TO HRP CHAPTER 2: HRP PROCESS DEVELOPING A HR PLAN ADVANTAGES AND DISDVANTAGES OF HRP CHAPTER 3: INTERNAL FACTORS AFFECTING HRP EXTERNAL FACTORS AFFECTING HRP IMPACT OF TECHNOLOGY ON HRP CHAPTER 4: A SCOTTISH POWER CASE STUDYINTRODUCTION FACTORS AFFECTING WORKFORCE PLANNING AT SCOTTISH POWER 4.2 SCOTTISH POWER’S RESPONSE TO WORKFORCE CHALLENGES 4.3 4.4 EMPLOYEE
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support system. UNIT - II Information system for strategic advantage, strategic role for information system, breaking business barriers, reengineering business process, improving business qualities. UNIT - III Information system analysis and design, information SDLC, hardware and software acquisition, system testing, documentation and its tools, conversion methods. UNIT - IV Marketing IS, Manufacturing IS, Accounting IS, Financial IS. 67 DECISION SUPPORT SYSTEM & MIS MBA 3rd Semester
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Distance Education is an attempt to make education accessible beyond the close confines of a classroom and to make it available to those who aspire and endeavor. The pedagogy used is interactive with cutting-edge techniques and innovation. This has gone long way to strengthen skills and expertise students to meet much-needed requirement of management students; in industry or society. The Institute pioneered and offers more than 40 programs in the field of Management, Computer, Six Sigma and SAP Training
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Resources. [20] Q.4) Answer the following in 300 words each : (Any Two) (a) (b) (c) (d) Examine in detail need of Environmental Studies for Business. Explain Principles of Conservation of Resources for Sustainable Development. Critically examine importance of Technical, Educational and Legal Environment for Indian Business. Discuss about Environmental Problems related to Indian Business and Commerce. [30] [3874]-101/2 Total No. of Questions : 5] [Total No. of Printed Pages : 2 [3874]-102 B.
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