CHAPTER 1: INTRODUCTION AND RESEARCH METHODOLOGY Chapter 1: Introduction and research methodology 1.1 Introduction: The subject chosen for the project is consumer behaviour and a preference in the matter of retail stores. Sangam Direct is a non-store home delivery retail business under Wadhawan Holdings. It offers consumers the facility to place their orders through the Website or Phone and Sangam Direct will home deliver the products at the appointed date and time. This project will deal
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relevant. Various credible informational resources were used it this report, including academic textbooks and journal articles, research reports and statistical data and numerous online sources. To assess and understand the current trends and developments in the home retail industry sector Porter`s 5 Forces model and SWOT analyses were used. CONTENTS PAGE NUMBERS 1. Executive summary
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their strategic management plan there are always going to be unforeseen problems that will need to be addressed. Developing a strategic management plan that is able to manage change is essential to the success of the organization. Changes in market trends, consumer demands, and technological advancements are just a few areas change is inevitable. If the strategic management plan is going to work it must manage and implement changes in both internal and external environments. Two organizations that
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marketing to the firm? * Cold chains [distribution chains for perishable items], warehousing and logistics infrastructure issues to be faced by Wal-Mart in India. * Competition by Indian small-scale retailers: Cultural differences in Indian retail way and the wall-mart way, while unorganized small-scale retailers in India build a long lasting relationship with their customer, Wall-Mart’s relationship is mainly transactional. * Lack of skilled employees, inadequate quality control and
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fashion and retail) •Store Managers utilize handheld computers to track sales data and order hot items in due time. They are given immediate data on where they can invest for more profit. •Behavioural management approaches can be seen in their eye-catching layouts of their stores so as to keep the employees have a desirable working space and attract customers at the same time. They also use simple packaging strategy (black plastic hangers) to imply that the items are the newest of the new. •There
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Topics for summer project FINANCE 1. vendor performance 2. quality circle 3. TQM 4. ISO 9000 5. value engineering 6. centralize purchase 7. management audit 8. company analysis with ratio/fund flow 9. study of stock exchange 10. role of SEBI 11. joint venture 12. takeover 13. merger 14. marginal cost as management tool 15. product life cycle 16. media plan 17. test marketing 18. export pricing 19. role of small scale industries
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Michael Hill International limited (MHI) to establish whether the firm is in a favourable industry and ultimately their position among their rivals. It will consist of industry analysis including; key industrial driving forces, potential emerging trends affecting the macro-environment of the industry that might transfer onto Michael Hill International Ltd as well as, their competitors in the industry. The main strategic issues for the industry will be identified and their implications on Michael
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THE INDIAN RETAIL SCENE India is the country having the most unorganized retail market. Traditionally it is a family’s livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailer’s function in less than 500 square feet of shopping space.Global retail consultants KSA Technopak have estimated that organized retailing in India is expected to touch Rs.35,000 crore in the year 2005-06. The Indian retail sector is estimated at
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needs to be explained to all personnel involved to be a successful venture by the company. The purpose of this synopsis is to analyze the forces and trends that Under Armour has to relate to and that is relevant to its competitive situation. The internal and external forces will include the economic as well as legal and regulatory forces and trends. Externally this will cover the economic, innovation, and social aspects. The internal forces will include technologies, goals, and strategy points.
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“ERP – THE CHANGES TRENDS SALES AND DISTRIBUTION” Prof. S.L Gupta* and Ms Richa sharma** * Professor, Birla Institute of Technology(Deemed University), Noida Campus, Noida (U.P). ** Research Scholar, Singhania University, Rajasthan. ABSTRACT TO keep pace with rapid changes in the business world, companies need an integrated and flexible enterprise system that supports all aspects of their business with state-of-the-art functionality
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