CASE PANTALOONS RETAIL (INDIA) LTD. Fighting for New Space as Global Competition Comes Home Group 9: Shikha Jain Shalu Uppal
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Retail Marketing and Customer Loyalty The battle to gaincustomers and more importantly, their loyally is intensifying as the majorretailers continue to position themselves as the main point of contact forshoppers. So, rather than being a Kellog's brand buyer, we are instead becominga nation of Tesco supporters or Asda fans. The competition between brands, own- label, and discount supermarkets continue to coverage on the market. Giventhis contentious environment, retailers are now vying for the consumers'attention
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their biggest competitor, Aromatique, who will launch a new product in the coming months priced at $42. With Flare’s successful latest release of Natural, an eco-friendly fragrance targeting millennials, is important to keep newer and younger consumers in mind while also keeping the current, loyal customers, happy. The recommended solution is to develop and implement the brand Savvy, under the Loveliest umbrella, for 2009 at a price of $40. The new product will stay consistent with biannual releases
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Sara Huey, Vice President of Strategic Planning, gathered her strategy team and key operating managers to review the disappointing 2007 results and brainstorm ideas to reverse the negative trends. During the meeting, Blake Myers, the general manager for the Vigor division, proposed his idea to expand into a new product line. Myers stated, “The word I hear from some of our retailers is that stylish, sporty, casual attire is flying off the shelves. There has been tremendous growth in the activewear
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|Statistical software | |Enterprise IT (EIT) |IT that integrates multiple functions by |Enterprise Resource Planning (ERP) systems | | |imposing new work structure |Supply chain management (SCM) systems | | | |Customer Relationship Management (CRM) systems | |
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Contents Entering the retail sector in Central Europe Tesco’s expansion into the Czech Republic International Marketing 2006 Séverine Delaporte Ilona Juřenová Lizhu Ren David Towers MIB 21a Entering the retail sector in Central Europe 0 of 25 Contents 1 Contents 1 2 3 4 5 6 7 8 Contents Abstract Introduction to the Central and Eastern European market Trends in the retail industry 4.1 Retail in CEE countries 4.2 Reasons to expand retail abroad 4.3 CEE countries
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CONSUMER INSIGHTS REPORT GLOBAL CONSUMER INSIGHTS WGSN takes a look at how consumer behaviour is evolving in four world markets: Brazil, China, India and Japan. Understanding different consumers around the world was a key focus at the 2010 World Retail Congress in Berlin, where numerous international speakers were on hand to provide insights into their markets. “First and foremost you have to understand in detail who your customer is. Only then can you leverage a change of marketplace,” said Ian
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February 2012 2012 B2B E-Commerce Survey: Results and Trends 2012 B2B E-Commerce Survey: Results and Trends Introduction Although business to consumer (B2C) gets a lot of attention for being on the “sexy” side of ecommerce, 2010 U.S. Census data shows estimates for business to business (B2B) revenue transacted online—not through electronic data interchange (EDI)—at approximately US$300 billion. Compare that with almost $200 billion in retail transactions, and the B2B commerce story suddenly becomes
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THEORETICAL BACKGROUND OF THE STUDY 1 1.1 Introduction in to the topic and justification for choosing the topic A market potential forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. The facts are sobering: the majority of small businesses fail within five years of starting up. While there are many reasons that businesses
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Table of Contents Abstract …………………………………………………………………………………………………………………………….…. 2 Brief company background ………………………………………………………………………………………………….. 2 Discussion of business problem ……………………………………………………………………………………………. 3 The cost of brick and mortar ………………………………………………………………………………………………… 4 High level solution ………………………………………………………………………………………………….……………. 7 Benefits of solving the problem ……………………………………………………………………………….…………… 8 Business/technical approach ………………………………………………………………………………………….…….. 8
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