[pic][pic] F-2,Block, Amity Campus Sec-125, Nodia (UP) India 201303 ASSIGNMENTS PROGRAM: SEMESTER-I |Subject Name :FUNDAMENTALS OF MARKETING | |MANAGEMENT | |Study COUNTRY :UGANDA
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The Marketing Mix Strategies1. Product Nokia's main product is mobile phone and it has a wide range of product portfolio including over a hundreddevices. Nokia has produced the first mobile phone with the antenna inside, the first built-in camera, the firstchangeable faceplate or short-message chat function and so on. Nokia offers various mobile phones with varied quality, shape, size and color. Product segmentation is very significant factor in the mobile device market to reach all consumers.
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seven plus or minus2. The permit the present resources to be put into effective use. For example, Design for Assembly (DFA) concentrates on the enterprise process of an Assembly that is part of the life cycle production. DFA take into account five to nine key factors associated with the subject product, incorporating part symmetry, weight, fits, size, form features, orientation and so on. It takes into account 5-9 key factors associated with the assembly process such as gripping, special tooling
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business based on the types of customers it wishes to serve, the particular needs of the customers, and the means or technology by which the organization will satisfy these customers needs. Once your business is defined, the next step is to have a business mission which complements its business definition. The business mission statement should define what an organization is, why it exist, and its reason for existing. It should define who the primary customers are, what products and services your company
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second son of former Prime Minister Lee Kuan Yew and current Prime Minister Lee Hsien Loong, his younger brother). Products and Services SingTel is Asia's leading telecommunications company, with across wireless and Internet platforms for voice, data services, service-oriented business, as well as home two areas. Singapore Telecom has long been committed to providing customers with the Asia-Pacific region's most high-quality service. Now the focus is on the Internet service providers, mobile phones
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Product Life Cycle-------Nick Combs The concept of product life cycle concerns the life of a product in the market with respect to business/commercial costs and sales measures. The product life cycle proceeds through multiple phases, involves many professional disciplines, and requires many skills, tools and processes. Product life Cycle management makes three assumptions. They are: Products have a limited life and thus every product has life cycle. Product sales pass through distinct stages, each
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and the product chosen is Coke. 2. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or business user. Channel intermediaries are firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business s user. The Coca-Cola Company uses both direct and indirect selling. 3. The product type is perishable, it is a standard product and in-expensive
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use in the goods and services that they, in turn, produce for resale to other industrial customers. By contrast, consumer goods marketing are the marketing of goods and services to individuals and family units for personal consumption and to wholesalers and retailers in consumer goods distribution systems. What consumers buy, they use for themselves or for consumption by members of a family. Individual customers buy to support the profit-making or nonprofit functions in which the organization is engaged
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Product, Pricing, and Channels Paper MKT/421 Marketing Tierron Madden, Jacquelyn Her, Michael Highfill and Evan Strick April 05, 2015 Creig Foster The future of electronics are changing, and there are many electronics that have one or another function. It is the one product that a customer look for that can do everything. The newest product will change how we wear and interact with our electronics. It is the beginning of all the possible things that customers can do by
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PRODUCT LIFE CYCLE Product life cycle is the stages through which a product or its category bypass. From its introduction to the marketing, growth, maturity to its decline or reduce in demand in the market. Not all product reach this final stage, some continues to grow and some rise and fall. Contents • 1 Stages of product life cycle o 1.1 Introduction o 1.2 Growth o 1.3 Maturity o 1.4 Decline • 2 See also Stages of product life cycle Introduction This is the stage of low growth rate
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