COVER PAGE Group 5 Strategic Management Final Project Report - Five Guys Table of Content Five Guys’ Strategy Analysis - Final Report Industry: Casual-fast restaurant in Canada Company: Five Guys Contact: Michael Oppedisano, from Asst. Controller at Bantam Restaurants Part 1: Organizational Introduction Five Guys has been a Washington, DC favorite since 1986 when Jerry and Janie Murrell offered sage advice to the four young Murrell brothers: “Start a business or go to college.” The business
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Keywords: smart card, transportation, payment system, technology diffusion, Octopus, Hong Kong A b s t r a c t Although debit/cash cards based on smart card technology promised to bring forth the end of loose change, very few managed to gain critical mass or come close to totally eliminating coins including those supported by major credit card operators (e.g., Visa Cash and Mondex). In this paper, we discuss a specific system – Octopus – which not only gained momentum
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PART I COMPANY PROFILE 1.1Name of the Company McDonald's Corporation McDonald's 1.2 Location of the Company (Head Office) Golden Arches Development Corporation 17th Floor Citibank Centre, Paseo De Roxas Avenue, Makati City 1.3 Locations of McDonald’s All over the Philippines there are McDonald’s. McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide. Mostly branches were strategically located at the malls and commercial buildings.
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University Business 520; Strategic Marketing Management 23389 Dr. John Royer Table of Contents Introduction 6 Background Information 6 Marketing Mix Four Ps 8 Modern Marketing Management Four Ps 9 Consumer Preference 16 Market Analysis 19 Age and Stage in the life cycle 22 Occupation an economic circumstances 22 Values 23 Psychological Factors 23 Personality 25 Social Class 25 Lifestyle 26 Positioning/Competition/Branding 30 Positioning Statement 30 Key Brand
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2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE 13 6.2. PRICING 16 6.3. PROMOTIONS 21 6.4. PLACE 24 6.5. PEOPLE 25 6.6. PROCESS 26 6.7.
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cooperation. EXECUTIVE SUMMARY In September 2007, Ms. RAHEELA ZULFIQAR assigned us a project. We are asked toexplain how our chosen product is being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioningstrategies, marketing mix, market planning & brands are relevant to their particular product. Following a massive report, recommendations were completed & submitted on5 th of November, 2007.The information used in the analysis
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Planning & Assessing RX 330 Productions for Toyota North America Team Charlie Oscar Oscar Lima AMBA 640, Section 9044 8/9/2011 Section I II III Executive summary Introduction Exercise 1: Toyota Production System (TPS) today TPS term definitions & practical examples IV Exercise 1: TPS as a total entity Advantages Limitations Evolution TPS use among other companies V Exercise 2: Grid analysis (Weighted scoring model) Exogenous factors & assumptions Endogenous factors & assumptions Constraints VI VII Exercise
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Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global
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close to the customer, this service would be easy to use. The drawback would be finding a way to make the benefit of utilizing Zipcar more compelling over other forms of transportation such as owning a car, using other car rental services, taxis, subways, or buses. The nice component of Zipcar is that it offers hourly services which can attract people who need a car only for a doctor’s appointment or grocery run. Zipcar has been able to progress its venture which is notable since funding and parking
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