Symbiosis® Center for Management and Human Resource Development (SCMHRD) Mahindra Holidays and Resorts Hospitality Industry 2011G31, Sandeep Karnawat, EXMBA 2011-14 Service Marketing Assignment -1 September 24, 2012 Contents Company 3 Domain Expertise 3 Mission 3 Vision 4 Business Model 4 7Ps of Service Marketing 5 Product 6 Place 7 Price 8 Promotion 8 People 9 Physical Evidence 10 Process 12 GAP Model of Service Quality 13 Customer Gap 13 Provider Gap
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from schools, banking, connecting with friends, shopping, and even booking hotels and vacations are done online. With these advancements site like Facebook and Twitter have been created to connect and meet new people. A site has even been created, Linkedin, for business professionals to connect and is even a walking resume. Along with social media sites like these there have been travel sites created as well to make vacation booking easier, more efficient, and faster for today’s people. Consumers
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Sponsor of Manchester United bwin Official Online Gaming and Betting Partner of Manchester United CASILLERO DEL DIABLO Official Wine Partner of Manchester United Bulova Official Timekeeping Partner of Manchester United Toshiba Medical Systems Official Medical Systems Partner of Manchester United Nissin Foods Group Official Global Noodle Partner of Manchester United NIKE Principal Sponsor of Manchester United DHL Official Logistics Partner of Manchester United EPSON Official Office Equipment Partner
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mostly military contract work. It was then declared as the official airline of Taiwan in 1968. Early on, CAL had a lot of problems including poor safety in 1990s which severely discredited the image, faulty pilot recruitment policies, lax maintenance systems, high cost operational structure, inefficient corporate culture, and strained political relations between China and Taiwan which prohibited the airline from launching flights to route in China. On top of that, the economic crisis caused the company
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11164 Yasmin Yashodha/ Elixir Mgmt. Arts 51 (2012) 11164-11171 Available online at www.elixirpublishers.com (Elixir International Journal) Management Arts Elixir Mgmt. Arts 51 (2012) 11164-11171 AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region Yasmin Yashodha Taylor’s University Lakeside Campus, No. 1 Jalan Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. A R TI C L E I N F O Art i c l e h i st ory : Received: 9 July 2012; Received in
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low-cost/low-price/no-frills, reliable, friendly service with “more value for less money” mode of transportation for consumers traveling short distances for business and/or leisure. B. Vision To keep their costs down, keep their ticket prices down and expand into new markets that have a high traffic potential while maintaining profitability and strong position as an industry leader. C. Objectives Short-term Strategic Objectives ▪ To increase
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Talented Company Content Content | Page Number | Cover Page | 2 | Content | 3 | Executive Summary | 4 | Organization Structure | 5 | Introduction of the event ‘Dancing Together’ | 6 | Market Research | 7 | Marketing Plan | 8-10 | Sponsors | 11 | Operation Schedule | 12-13 | Sales Forecast | 14-15 | References | 16 | Executive Summary Talented Company is going to hold an event which is named ‘Dancing Together’. It is planned to occur after the Hong Kong Dancesport
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1.0 Company Background/ Company History. Air Asia was established in 1993 and the operations began in 1996. Air Asia had rather shaky start and the 1997-1998 financial crisis had futher worsen the situation for Air Asia to grow as a low cost carrier. During it dire stage, the company was taken over by Tune Air under the leadership of Dato Tony Fernandes with the help of Conor McCarthy, former Director of Group Operations, Ryanair. Based on Southwest Airlines and Ryanair’s business model, AirAsia
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attendants clean airplanes to help turn them around at the gate within 15 minutes from arrival to departure. This allows SWA to keep its planes flying for longer and thus lowers its cost structure, savings which SWA passes on to passengers in lower ticket prices. Southwest airlines which are one of the well-known low cost carriers in the United States used the niche market strategy to maintain competitive advantage from its rivals. They avoided large airports, focused mainly on short flights which
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Case Study Related to Business Malaysia Airlines (MAS)Facing Challenges in the New Millennium M. Sadiq Sohail, Ph. D• King Fahd University of Petroleum & Minerals College of Industrial Management Department of Management & Marketing P.O. Box 210, Dhahran-31261 Saudi Arabia E- mail: ssohail@kfupm.edu.sa sadiqsohail@hotmail.com Tel: + 966 3 8601764 Fax: + 9663 8602544 • 1. Formerly at Monash University Malaysia. The author is thankful to Ms. Marianne Visvalingam and Ridhi Jain, both undergraduate
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