TITAN INDUSTRIES Promoted in the mid-Eighties by the Tata Group and Tamil Nadu Industrial Development Corporation Limited (TIDCO), Titan Industries is a unique instance of how ideas can be taken from scratch and transformed into winning brands that generate value, create entire market spaces and then consistently dominate these spaces Business divisions- Time product division Jewellery divison Eyewear Precision engineering Even as the Indian economy encountered a challenging
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Marketing plan for FASTRACK WATCHES [pic] [pic][pic] Final REPORT SUBMITTED BY Group Number: 2 Sec A Alisha Mittal (PGP/15/002) Aparna Venugopal (FPM/05/02) Lakshay Manchanda (PGP/15/022) Debi Prasanna Pati (PGP/15/012) Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2.
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Company profile Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation
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Titan Industries Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation
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TANISHQ Tanishq is the leading, prominent jewellery brand in India. It is the largest, most desirable and fastest growing jewellery brand. It pioneered the concept of branded jewellery in India. Being a division of Titan Industries Limited, a company promoted by TATA group, it is one of India’s largest conglomerates. The name was formed by combining ‘Tata’ and ‘Nishk’ (meaning necklace). Another combination is ‘Tan’ (body) and ‘Ishq’ (love). Located at Hosur, Tamil Nadu, the 135,000 sq. ft. factory
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United States as a Scottish immigrant looking for a better future and life. Ultimately, not only did he find a better life, but nearly infinite success during the second revolution. For Carnegie, he founded one of the most expansive and lucrative industries in this time, and even today, a steel company. Humbly, Carnegie started work as a factory worker, however over time, he was able to climb the ranks, eventually earning enough to found the Pittsburgh Steel Company. This company alone, settled Carnegie
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Nangia, in March 2000. The Unsuccessful Launch In 1995, Titan Industries, India's leading manufacturer of watches, launched the Tanishq range of gold watches and jewellery. Till then, the Indian jewellery market was to a large extent unorganized, with a few recognized names such as Tribhovandas Bhimji Jhaveri and Mehrason's. Tanishq, an entirely new concept in the Indian market, thus had to struggle hard to be accepted by the customers. Industry watchers were extremely skeptical of Tanishq and doubts
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| |Word Count '' 1724 words | Industry Overview: i. India is the largest consumer of gold in the world to be followed by China and Japan. India is emerging as world's largest trading centre of this commodity with a target of US$ 16 bn. set for 2010. ii. Placed against targets to achieve 65 percent of the international market by 2010, India’s gem and jewellery industry has registered an impressive 21.33 percent growth in exports iii. India dominates
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various brands in the jewelery market. 4) To have an idea about the parameters the consumers consider while buying jewelery SIGNIFICANCE OF THE STUDY The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. Hence the research conducted would help us to: 1) Understand the consumers preference while purchasing jewellery. 2) How much impact does a brand/ retailer has on their purchase decision
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fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance. The splendid Titan watches success story was already up and running, and happened to need more foreign exchange to purchase the imported components and machines required to keep up with the burgeoning watch production. But with India going through a foreign exchange crisis, there was no help coming in, forcing Titan to search for a business that would earn them the required foreign currency. The first precision
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