and so Colgate has come out with various type of toothpaste with various type of flavour of fruits due to the sweetness that will be more preferred by the children compared to the “spicy” tastes in adult’s toothpaste. Besides that, we also uses the cartoon character printed on the Colgate kids toothpaste’s packaging design and so it will grab the attention of the kids. For the adults, we are stressing more on different function for the toothpaste such as whitening, freshness, long lasting breath
Words: 4369 - Pages: 18
Colgate-Palmolive was founded in 1806, and since then it has managed to become one of the world’s largest consumer products companies by market share with commercial presence on six continents. Colgate has grown into a multinational corporation known for its toothpaste and oral hygiene products. About half of Colgate’s sales come from rapidly growing markets in other countries. Over three quarters of the company’s revenues comes from outside the United States (Colgate-Palmolive Company, 2011). In 2010, Latin
Words: 507 - Pages: 3
Indiana Wesleyan University MGT 541, WS3 May 23, 2011 Colgate-Palmolive products positioning and product life cycle. Colgate-Palmolive currently focuses on oral care, personal care, home care, pet nutrition, and professional oral care. Colgate-Palmolive’s four operating segments are located in North America, Latin America, Europe and the South Pacific, and the Greater Asia/Africa. The Hills Pet Nutrition competes worldwide selling primarily through veterinarian and specialty outlets. Colgate
Words: 884 - Pages: 4
Colgate-Palmolive’s $9.5 billion annual sales come from outside North America according to Human Resource Management International Digest. Colgate-Palmolive has a global expatriate population of around 300. The market for different toothbrushes and toothpaste seem to have remained steady throughout the years. Consumers are becoming more aware of dental health. They are starting to pay more attention to the products they buy for oral hygiene. According to the Colgate-Palmolive Precision Toothbrush case
Words: 1018 - Pages: 5
nurses and conducting free oral checkups, etc. Secondly, as with product development, Cottle should develop a wider portfolio of products and maybe develop complementary products which will better satisfy the local needs and wants such as herbal toothpaste, dentist floss, mouth wash, etc which could help accelerate the sales of toothbrush. Market segmentation for these products (low-end, mid-range & battery operated) should be based on income, education level, social status, age, geographical
Words: 489 - Pages: 2
the brand arouses admiration of friends and relatives visiting the house. Ruggedness Dimension:-masculine—under the Ruggedness dimension is not applicable to the brand because Colgate users do not give any gender-specific characteristics to the toothpaste. Brand Portfolio When large businesses operate under multiple different brands, services and companies, a brand portfolio is used to encompass all these entities under one umbrella. Often, each of these brands has its own separate trademarks
Words: 498 - Pages: 2
INTRODUCTION In middle 1992 Colgate-palmolive (CP) introduced a new toothbrush model ,called Precision, and it was expected to be announced during 1993.Susan Steinberg ,Precision product manager, had now the dilemma how to position,brand and communicate their new product.Would it be a niche,super-premium product or would it be a mainstream professional product?Would the name of the new toothbrush follow standard naming conventions or would they make a revolution and call it “Precision by colgate”
Words: 1713 - Pages: 7
apply the 5W model in Exhibit 3.4 to yourself: Toothpaste: Colgate Triple Action a. Who are you? This product is purchased by most of the people who care about their health and personal hygiene. Because of the price of the product, this is mainly a middle class product, because compared to other brands, Colgate is more expensive. b. What do you do with the product? This product normally is purchased in combo, when someone buys the toothpaste, normally they also buy a toothbrush, which Colgate
Words: 307 - Pages: 2
Larry Werst has been a construction supervisor for Midwestern Construction for many years. He was known for getting the job done close to schedule and doing it right. Many rumors were going around that Larry was an alcoholic and he was drinking on the job. Many co-workers noticed his bad-breath odor smelling like alcohol and always purchasing two cokes. When Larry was confronted about the rumors, Larry denied he was drinking and the manager told Larry if he was ever caught he would be fired from
Words: 515 - Pages: 3
Vietnam Population Mix: * The population is surpassed only by Indonesia as Southeast Asia's most heavily populated country. However, Vietnam is the region's most ethnically homogenous country with the Vietnamese making up about 90% of the population. * 85% of Vietnam's ethnic-minority population belongs to indigenous groups - the largest of which are Thai and Hmong - who have been settled in the mountainous regions of the country for many centuries. * About 3% of the population is
Words: 1579 - Pages: 7
