that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present, Colgate is implementing Activity-Based Costing (ABC) method. ABC is a system had been practices in many organizations for being a tool to measures the
Words: 2002 - Pages: 9
960.5 crore) on the back of lower volume growth of 5% vs. expectation of ~8% • Margins, however, were higher-than-expected at 20.2% (I-direct estimate: 18.9%) aided by lower raw material and employee expenses • Market share (January-June 2014) in toothpaste increased to 57% vs. 55.9% YoY while in toothbrush it increased to 42.6%
Words: 7362 - Pages: 30
American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.("Colgate Palmolive Annual Report 2012,") Colgate-Palmolive Company's growth from a small candle
Words: 5256 - Pages: 22
Fluorides reduce decay by increasing the strength of teeth. Sodium fluoride is the most commonly used fluoride. Sodium perborate is used as a tooth whitening ingredient. Most toothpastes contain the preservative p-hydrozybenzoate. Water is also used for dilution purposes. The Manufacturing Process Weighing and mixing • 1 After transporting the raw materials into the factory, the ingredients are both manually and mechanically weighed. This ensures accuracy in the ingredients' proportions. Then
Words: 312 - Pages: 2
Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the
Words: 764 - Pages: 4
RefWorks bibliography | /8 | Original articles attached (each article must be different from other group members, otherwise, it will NOT be marked) | /4 | Late? | | Total out of 50 | /50 | Introduction The industry that my group is working on is the cleaning products industry. In specific I am talking about Colgate-Palmolive which is a globally diverse corporation that is involved in many different aspects of business including a personal care division, an oral care division and a home care
Words: 7719 - Pages: 31
CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 Statement of authorship I certify that this dissertation is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college
Words: 5229 - Pages: 21
main competitors for CP in international markets included Procter & Gamble, Unilever and Kao, along with others. Products and Industry Profile The current toothbrush market has been growing at an average of 9.3% annually since 1987. It increased further by an additional 21% in volume in 1992 due to the introduction of nearly 50 new products. The toothbrush industry was divided essentially into 2 segments: value and professional. What set these two categories apart was the type of bristles and
Words: 1944 - Pages: 8
Term paper of marketing management On Colgate cold cream WASEEM RAJA J&K BANDIPORA LEC. IN LSB R315B35 LOVELY PROFESSIONAL UNIVERSITY ACKNOWLEDGEMENT I would like to express my gratitude for the helpful comment and Suggestions by my teacher. Most importantly I would like to thank my PROF. MR.PARVEEN SINGH KALSI, for her days of supervision. Her critical commentary
Words: 6754 - Pages: 28
successfully used market segmentation to identify unique needs of its consumer markets. They have combined the use of market segmentation and the ability to effectively gauge and respond to consumer behavior to divide and conquer the respective industries: Oral care, Personal Care, Household Surface Care, Fabric Care and Pet Nutrition. Geographical Segmentation Colgate has cornered significant markets with sales in North America (19%), Latin America (27%), Europe/South Pacific (21%), Greater Asia/
Words: 1629 - Pages: 7
