products on the New York newspaper. Similarly, the launch of the Optic White series by Colgate was no different. Optic White is widely regarded as one of Colgate’s greatest successes of the last ten years and the brand has extended into mouthwash, toothpaste and other oral care segments. The product has also received acclaim from media and analysts. The objective for the launch of this series back in 2011 was to position Optic White as a beauty product and the latest beauty must-have, away from therapeutic
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Ajax, Axion, GLO, Softlan and Lady Speed Stick. In our opinion, Colgate should come out with a new production line extension for kid’s toothpaste by adding more different flavor. As what we know, nowadays most of the parent will let their kid’s to choice their own toothpaste, so that they will more likely to brush their teeth daily with using their favorite toothpaste. Besides, this new product line extension will also provide Colgate to have a more competitive advantage in the market. Competitor
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Chapter 11: Case Three: Lifebuoy/Unilever Asia Private Limited, p. 168 1. The camera follows a little boy around his back yard and through the wooded lot to the old baseball diamond, before he makes his way down an alley to his best friend’s house. Along the way his hands encounter a multitude of things from bugs to a frog and an old toy he found in the trash while walking down the alley. While at his friend’s house his mother calls him home for supper and his hands make contact with even more questionable
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Marketing Management Fall 2015 Questions to address in analyzing the HBS cases Metabical Positioning Case 1. What is the decision making process at Metabical? Who is involved in the process? 2. How should Printup think about the segmentation of potential Metabical customers? Who is the optimal target customer? 3. How should CSP identify and employ the differential advantages that Metabical offers, to position itself in the marketplace? 4. Given the positioning strategy you chose,
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the cow’s drool! With no avail, I soon give up. I place my index finger on the power button of the high-powered, blue electric-shaver and trim the fur that guards my face from fierce colds. Next, I prime my toothbrush with invigorating, peppermint toothpaste and smoothly graze each special tooth. I then enrich my essence with refined, colorful fragrances. Widely awake, I dash toward the fridge and explore its contents. A glass of cold milk and protein bars fill me. The cocoa aroma of the breakfast bars
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------------------------------------------------- ClothingPlease feel free to bring clothes according to your personal tastes. This list is just a guideline to what you would require here. | Items | Quantity | Comments | Formal Shirts | 3 or 4 | Plan on bringing full sleeved and half sleeved shirts depending on your personal choice. | Formal Trousers | 2 | | Formal Suits | 1 or 2 | If you plan on getting 1 suit, we suggest you to bring Black suit.MBA students may need 2 suits | Tie
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available in many countries and are popular among the general consumers. The company has been able to position itself in the market as a major company in the industry. In the year 1991, the sales of the company were recorded as $ 6.06 billion. With this success, the company was considered as a global leader in the industry. In 1992, the company launched a new toothbrush in the United States.The division of the company, Oral Core Division, developed the toothbrush which was at
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Listerine Cool Mint mouthwash is manufactured by Pfizer which is located in New York City, New York. Listerine is composed of several different ingredients like water, alcohol and eucalyptol. Listerine’s most active ingredients include eucalyptol, menthol, methyl salicylate and thymol. Of course for Mrs. Jensen, I included 5 ingredients and some of the less active ingredients include water and alcohol. If any ingredients were left out, it wouldn’t leave our mouths minty and it wouldn’t have the
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Manager simulation provided the participants with the chance to take the role of a marketing manager tasked with expanding an existing, successful product line into a new foreign market or markets. According to Feick, Roth, James, and Deighan (2016), toothpaste sales worldwide amounted to approximately $20 billion and sales in the United States was only $3.4 billion (p. 15). Expanding into foreign markets was a logical step for a company to gain its share of the potential $16.6 billion in additional sales
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time when white toothpaste was indicative of good toothpaste, Close Up introduced the gel quality which slowly and steadily gained popularity and prominence worldwide. Close-Up toothpaste was different in other ways from its inception. It was also the first U.S. toothpaste to combine mouthwash and toothpaste into one product. Close-Up toothpaste debuted in 1967. From the beginning, Close-Up has been marketed with a sexual undertone. Advertisements for Close-Up gel toothpaste always included cuddling
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