Buying Toothpaste Is Nearly as Painful as a Trip to the Dentist Retailers sell 353 types and sizes of toothpaste. In 2010, 69 new kinds of toothpaste were introduced to consumers. Both of these figures actually represent a decrease from previous years, when more than 400 varieties of toothpaste lined store shelves and over 100 new products came out annually. And guess what? Dentists say it pretty much doesn’t matter what kind of toothpaste you use, so long as you actually use it. Toothpaste probably
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COMPARING AND CONTRASTING THE WHITENING EFFICIENCY OF HYDROGEN PEROXIDE TOOTH GEL, COLGATE AND CLOSE-UP TOOTHPASTE Group 9 Submitted to: Ms. Kristina Dela Cruz ABSTRACT The main aim of this study is to compare and contrast the whitening efficiency of Hydrogen Peroxide tooth gel, Colgate toothpaste, and Close-Up toothpaste. The variants are tested by the researchers themselves in a span of one week - they observed the amount of time it takes for teeth to whiten, and the budget required for
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SEALANT COSTS Sir, I was interested to read the practice paper by Dr Bonetti on Evidence not practised: The underutilisation of preventive fissure sealants.1 In the recently published clinical guideline by the Scottish Intercollegiate Guidelines Network (SIGN),2 it has been suggested that resin-based PFSs should be applied to the permanent molars of all children as early after eruption as possible. In other words, applications should usually take place between the ages of 6-7 years for first permanent
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come up with another way of marketing this and other features of their new toothpaste to U. S. consumers. Market researchers told Colgate- Palmolive that consumers were weary of trying to discern among the different advantages of various toothpaste brands and wanted simplification in their shopping lives. In response, the name “Total” was given to the product in the United States: The one word would convey that the toothpaste is the “total” package of various benefits. Young & Rubicam developed
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forty-three percent of the world’s toothpaste market and sixteen percent of the toothbrush market in 1991. That same year the worldwide sales of CP oral care products increased by twelve percent by 1.3 billion (twenty-two percent of total sales). $243 million was invested to upgrade 25 of CP’s 91 manufacturing plants; introduce 275 new products and begin manufacturing in China and Eastern Europe the same year while introducing Colgate Baking Soda to the North American toothpaste market. The manufacturing
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Ariel Davenport English 1301 10-24-06 Brushing and Flushing: A guide to morning hygiene for the average person. Good morning hygiene habits are one of the most important habits that you will ever develop. It will help you stay refreshed even in the most grueling parts of the day. And let us be honest with ourselves we would much rather hang around the person how always smells good and has clean fingernails than the person who does not always shower. The first and most important thing
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about Colgate. The full name of its brand is Colgate-Palmolive. Colgate is in the list of New Zealand`s 10 most trusted brands. Colgate-Palmolive is an American multinational brand and it produce household, health care and personal product like toothpastes, toothbrushes, soaps, detergents etc. In 1806, William Colgate started a soap and candle factory in New York City on own name “William Colgate & company”. In 1857 William died
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Degree Programme in International Business November 2013 Table of Contents 1 Crest toothpaste overview 2 2 Introduction to the case 2 3 Marketing & Branding strategy analysis 3 4 Lessons & Recommendations 5 4.1 Do not confuse the customer 5 4.2 Remove product duplicates 5 4.3 Remember your heritage 6 Resources and references 7 Crest toothpaste overview Born in 1995, Crest was the first fluoride toothpaste brand introduced by Procter & Gamble (P&G) in Germany and United States and sold globally
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consumers using Colgate toothpaste. Colgate has maintained its leadership and emerged as India’s No. 1 brand across all categories for eight out of nine years since 1992. • Launched a National Oral Health Program called “Bright Smiles, Bright Future” in association with the Indian Dental Association to spread awareness about oral care amongst children. Market Share CPIL is the market leader in the Indian oral care market with a market share of 51 per cent in the toothpaste segment, 48 per cent in
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FIVE YEAR TRENDS MARKET SHARES IN DIFFERENT SEGMENTS CONTENTS 2 7 6 5 4 3 Colgate-Palmolive (India) Ltd is engaged in the personal care business, which includes oral care. The oral care products manufactured by the company include toothpastes, toothbrushes, toothpowder, whitening products and mouthwash. The personal care products manufactured by the company include body wash, liquid hand wash, shave preps, skin care and hair care. Colgate-Palmolive (India) Ltd was incorporated in the
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