Executive summary Tourism can be the main industry of Sunshine state Queensland. There are many famous tourist destinations in Queensland such as Brisbane and Gold Coast. According to the official statistics, there are 197,000 Chinese visitors travelled in Queensland until March 2011, which increased nearly 29% in the last 12 months period. Moreover, the number of Chinese visitors was a continuing grow trend from 2001 to 2010. It can be said that Chinese visitor has become a needful group for the
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HOW TO WRITE A MARKETING PLAN How to Write a Marketing Plan What is a Marketing Plan A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve
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Reduction of territorial intra regional asymmetries Expansion of infrastructures, human resources and I&D expenditures Unique Historical Importance Modernization of companies Expansion of tertiary activities Move up the value chain in some sectors like tourism Diversity of Experiences Objectives Upgrade the experience of visitors Increase quantity and value Increase the number of visitors (first-time and repeat visitors) from traditional and emerging markets, thereby maximising the value they create
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UNIQUE TOOL FOR SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY IN THE CAT BA BIOSPHERE RESERVE OF VIETNAM Thanh Van Mai Bosch O.J.H School of Integrative Systems, The University of Queensland, QLD 4343, Australia Corresponding author (thanh.mai@uqconnect.edu.au) ABSTRACT Tourism is not simply an industry, but is an open, dynamic and complex system. The system consists of many interacting components and involves many different stakeholders. The development of tourism in a sustainable way impinges
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Impact of Tourism On Indian Economy Submitted to: Prof. Sharif Menon Submitted by: Dhwani Parekh | NR 13089 | Dhara Shah | NR 13132 | Sailesh Bhavnani | NR | Introduction Globalization of development programmes has raised the foreign exchange requirements of developed as well as the developing countries. A number of manufacturing and non-manufacturing, traditional and non-traditional industries, no doubt, have helped them in their stupendous task of industrial transformation but at the same
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mThe Ten “P’s” of Travel, Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell, Sr., PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers, motivates purchase, and fulfills genuine customer needs.” -James Makens et al., Marketing for Hospitality and Tourism, 1999 Ten “P’s” 1. Product The tourism product differs from other products due to the
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there is no plagiarism/ academic cheating.Signature(s): -----------------------------------------------------------Date:-------/-------/2014 | Table of Contents Table of Contents iii Abstract vi Chapter 1 1 1.0 General perspective of Tourism sector in Tanzania 1 1.1 Background Information on Ngorongoro Conserv ation Authority 1 1.1.1 Introduction 1 1.1.2 NCAA Vision 2 1.1.3 NCAA Mission Statement
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2007). A complete appreciation of the poverty condition and the way that tourism can address this conditioninvolves an acceptance of the wider social forces that play a part in the socio-economic system of the mountains. It has not gone undetected that the area is going through anage of unbelievable environmental and politicalalteration, which is giving rise to socio-economic consequences. It has been claimed that tourism is the most likely approach to these changes and can generate much desirable
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Executive Summary The Gold Coast is indisputably Australia's most popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore
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Challenges and Strategies – Enhancing Competitiveness of Indian Tourism Industry Anurag Dugar* Competitiveness is a comparative concept, primarily applicable at the company or firm level (McFetridge, 1995) and indicates towards its willingness and ability to compete in a given market, but the contemporary usage of this term has extended its traditional meaning to new dimensions. However, for one school of thought, competitiveness is equally applicable to all business enterprises, levels of government
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