July 2012 Understanding today consumers Lecturer Mr.Tom Marotta Presented by Thuan duc ly (Lee) Table of contents Introduction……………………………………………………………………………………….3 Au Lac do Brazil background...…..……………………………………………………………….4 Marketing mix 4Ps and target customer…………………………………………………………11 Product and service…..……………………….………………………………………….11 Price…..………………………..………………………………………………………...11 Promotion…..…………………………………………………………………………….11 Place …..…………………………………………………….…………………………...11
Words: 3225 - Pages: 13
is known as the name of vehicle brand in which is shown the symbol of success and luxury as well nowadays. The aim of this report, it performs an environmental and marketing analysis on this company which is demonstrated by the company background, micro analysis, macro analysis (PESTLE), SWOT analysis, marketing strategy and marketing mix are used in all organisations. 2. Company Background The history of Mercedes-Benz is entirely on auto-mobile design and manufacture from Germany. They are
Words: 3640 - Pages: 15
BA 170 Exam #2 Notes March 19, 2015 Products and Services Product Anything that can be offered in a market for attention, acquisition, use or consumption that might satisfy a need or a want May be defined as everything both favorable and unfavorable that a person receives in an exchange Service is a product that consists of activities, benefits or satisfaction that is essentially intangible and does not result in the ownership of anything. Experiences represent what buying
Words: 5964 - Pages: 24
and value they enjoy from being with us. Marketing Objectives Tata motors is a leading automobile brand. It is most widely known for its commercial vehicles such as buses and trucks. However, TATA motors has also started an excellent expansion in passenger cars and it is rapidly gaining market share. The Marketing mix of Tata Motors talks about the 4P of the brand which has helped the brand rise in the automobile empire. 1. Product in the marketing mix of Tata Motors Tata has a very wide range
Words: 2148 - Pages: 9
International Marketing International Marketing Lesson 5 Dr. David Ambaye Lesson outline International pricing decisions International distribution decisions International Marketing - ESC 1 3 The 4Ps of Marketing «Meeting consumers’ needs» MIX PRODUIT PRODUCT Variety Quality Options and features Design, style Brand Packaging Size Guarantee After sales service PRIX PRICE Fees (margins) Discounts Sales Terms of payment Credit terms COMMUNICATION PROMOTION
Words: 2365 - Pages: 10
ntegrated Marketing Communication Plan for Ford Motors Executive summary An integrated marketing communication plan is a comprehensive plan to let customers know about a specific product. Today’s market is very competitive meaning that a producer must work hand in hand with the best marketers to ensure that products receive the best attention in the market and eventually increase sales. This paper will analyze the Ford Motor Company, one of the largest global manufacturers of
Words: 2882 - Pages: 12
/service follows certain marketing techniques. Marketing strategies decide the futuresucess of a product, be it services or a new product, it is the strategies adopted to identify the customers, positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about those marketing nuances which are required
Words: 12298 - Pages: 50
Harvard Business School Publishing Case Map for Horngren, Foster & Datar: Cost Accounting: A Managerial Emphasis, 10th Edition (Prentice Hall) This map was prepared by an experienced editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in analyzing the textbook or selecting the cases and articles. Every case map provides only a partial list of relevant items from HBS Publishing. To explore alternatives, or for more information on the cases
Words: 6264 - Pages: 26
business in order to achieve defined objectives. Management is often included as a factor of production along withmachines, materials, and money. According to the management guru Peter Drucker (1909-2005), the basic task of management includes both marketing and innovation. Practice of modern management originates from the 16th century study of low-efficiency and failures of certain enterprises, conducted by the English statesman Sir Thomas More (1478-1535). The directors and managers who have the power
Words: 4946 - Pages: 20
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development (market survey). It generates the strategy that underlies sales techniques, business communication and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers (value for money products) and for themselves (profits). Marketing
Words: 4186 - Pages: 17
