[pic] OUM BUSINESS SCHOOL ASSIGNMENT SUBMISSION AND ASSESSMENT ________________________________________________________________________ BMMK5103 MARKETING MANAGEMENT MAY 2015 ________________________________________________________________________ INSTRUCTIONS TO STUDENTS 1. This assignment contains question that is set in English. 2. Answer in English only. 3. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. You must submit
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Internal factors that account for this decline are the failure of the company to adapt to the changes in the environment such as the consumer preferences and technology, lack of differentiation applied to products and lack of effective cost leadership strategies to efficiently manage costs. Mission Statement: General Motors is devoted to be a leader in providing transportation products and services of such quality that its customers will receive superior value, its employees and business partners will
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External Environment of The Automobile Industry Table of Contents External Environment of the Automobile Industry Sub Group A , , Introduction- * Purpose of the analysis Overview * Industry Description * History of the industry General Environment Dimensions- * PESTEL Specific External Environment Dimensions- * Porter’s 5 Forces Competitive Environment Analysis- * Industry Characteristics * Strategic Maps Competitor
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oPRODUCTION SYSTEM A first possible distinction in production systems (technological classification) is between process production and part production. * Process production means that the product undergoes physical -chemical transformations and lacks assembly operations, therefore raw materials cant easily be obtained from the final product, examples include: paper, cement and nylon. * Part production (ex: cars and ovens) comprises both manufacturing systems and assembly systems. In the
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discussed, but it was probably by a group of intrepid Silicon Valley engineers Martin Eberhard, Marc Tarpenning, and Ian Wright. Their goal was to build an electric vehicle with the same performance as a Porsche and more environmental friendly than a Toyota Prius. The problem was that the founders didn't have the money needed to realize their idea, so they contacted Elon Musk, who decided to invest in the company. Elon Musk had earlier founded the companies Zip2, PayPal, and SpaceX. The difference between
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I have chosen are some of the most well known and my favorets. 1. Mazda: The Mazda Car company is one of the largest car manufacturer firms in the world. The firm believes in high technology and innovation to provide products to its customers. Toyota should invest its capital and attention more to manufacture eco-friendly cars . 2. GM: General Motors is the U.S based firm and included in the largest car manufacturers in the competitive market. In the competitive market, there is an opportunity
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exploited in its global strategy * Threats | | "IMC’s Vision is to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". * The most respected. * The most successful. * Delighting customers. * Wide range of products. * The best people. * The best technology. Mission of Toyota is to provide safe & sound journey. Toyota is developing various
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Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres
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FUNDAMENTALS OF MARKETING ASSIGNMENT # 2 ------------------------------------------------- ANALYSIS OF FIRM: LEXUS Contents SUMMARY 3 OBJECTIVES: 3 THE FIRM: 3 THE PRODUCT: 3 THE ENVIRONMENT OF LEXUS 4 INTERNAL ENVIRONMENT OF LEXUS: 4 TOP MANAGEMENT: 4 EXECUTIVES AT LEXUS: 5 EMPLOYEES: 5 FINANCIAL ENVIRONMENT: 5 OPERATIONS: 6 EXTERNAL ENVIRONMENT OF LEXUS: 6 CUSTOMERS: 7 COMPETITORS: 7 MEDIA: 7 MARKETING MIX OF LEXUS 8 PRODUCT STRATEGY: 8 PRICING STRATEGY: 8
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ahead of others in gaining market share and being an innovator. 2.Marketing process I would like a new Toyota Prius Hybrid. 1.Market knows that graduate doesn’t have a stable income so Toyota focus on a low price car that will cater to every customer. 2.Toyota’s customer driven market strategy is knowing that today’s consumer wants a fuel efficient car which will save them money, thus Toyota focus on that idea. 3.Toyota uses tv commercial to present the idea that Prius is a very reliable
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