Trap Ease America

1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. First they need to evaluate the product and see if there is anything they can do that could improve it. Second they need to make sure to target the right customers so they can sell as many as possible. Third they need to be able to look at the packaging and shipping so that the product will get to the customers fast but at a reasonable rate. Last would be the mission statement there’s would be like this

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Trap-Ease America: The Big Cheese of Mousetraps Trap Ease America is the number “ONE” mouse trap that has been in the market for many years. Is easy and safety to use. User can dispose of the mouse while is still alive, or the user could leave it alone for a few hours to suffocate inside the trap. Trap Ease had won a contest and beat 300 new products. According to people magazine, Trap Ease has brought a lot of attention and therefore they have a high demand. But Trap Ease had not actualized

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Company Case: Trap-Ease America Answer 1: Martha and the investors believed that the product they had was of excellent quality and it should be readily bought in the market. However there seems to be no evidence whatsoever to whether the investors had thought anything out about neither the marketing strategy they would follow nor the fulfilling of the customers’ needs and wants. Not even was there any effort seen to research out information about the market or the needs of the potential consumers

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Ronald Mistica Paredes 132-C V. Cruz St. Malibay, Pasay City, Philippines, 1300 Phone No.: (63) 910-8011 Mobile No.: (63921) 285-4468 Email Add: infomercan@gmail.com PERSONAL INFORMATION Permanent Address : 132-C V. Cruz St. Malibay, Pasay City, Philippines, 1300 Birthdate : October 28, 1978 Birth Place : Pasay City, Manila Height : 5’5 ft. Weight : 120 lbs. Sex : Male Civil Status : Married Religion : Roman Catholic Nationality : Filipino BENEFICIARY

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Trap-Ease If a man [can]? make a better mousetrap than his neighbor?the world will make a beaten path to his door. True, but only if the world perceives more value in it than the next door neighbor's. Statement of the Problem The problem Martha's currently encountering is the fact that despite the publicity and the proven uniqueness of Trap-Ease mousetrap, both demand and sales fall radically short of expectations. The purpose of this analysis is to identify the root of the problem

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25th, 2014 Assignment 1 Presented to: David Moscovitz TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSETRAPS 1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? In order to make the best out of this opportunity Martha and Trap-Ease America organization need to understand strengths and weakness of the

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Case Analysis Case: Trap-Ease America: The Big Cheese of Mousetraps Product: Variety, quality, design, features, brand, packing, services, warranties, returns. Price: List price, discounts, allowances, payment period, credit terms. Promotion: Sales promotion, advertising, sales force, public relations, and direct marketing. Place: Channels, coverage, assortments, locations, inventory, transport. Strategic Marketing Choose de value: STP: Segmentation, Targeting, and Positioning. The marketing

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Case Study: Trap­Ease America      1.  Trap­ Ease only has a once­in­a­lifetime opportunity because the investors see that this  product has big potential since the idea is great. The investors saw the product and automatically  saw that people would buy it since it is such an easy and clean solution to something associated  with messy and violent.  The information needed to evaluate the opportunity is the study of the  market, competitors, and other products. Also, the awards and buzz surrounding the Trap­Ease 

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and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America

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CERTIFICATE IN MANAGEMENT BUSINESS STUDIES A group of investors had formed Trap-Ease America after it had obtained worldwide rights to market the innovative mouse traps. The group had hired Martha to serve as president and to develop and manage the Trap-Ease America organization. Martha had initially forecasted Trap-Ease’s first year sales at five million units. Martha knew that the investor group believed that Trap-Ease America had a ’once in a life time chance’ with its innovative mousetrap. To evaluate

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