Moxie’s Classic Grill operates more than 55 premium casual restaurants in five provinces with yearly system sales over $200 million. Founded in Calgary in 1986, Moxie’s today operates Company and Franchise locations in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The brand’s heightened popularity is fueling new expansion from Atlantic Canada and Quebec to Vancouver Island. Moxie’s focuses on superior food quality, exceptional service and prices that represent great value for
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dimensions of service quality, being tangibles, reliability, responsiveness, assurance, and empathy, will be used. The questionnaire survey will be conducted on a two-week period during lunch and dinnertime at all 14 steakhouse restaurants. All customers who come to restaurants for lunch and dinner during the two-week research period will be asked to complete the questionnaires. The Cronboch Coefficient Alpha will be used to test the construct reliability. Analysis of variance (ANOVA) will be used
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2011 to $8.7bn by 2015 with burger chains set to see the biggest increase, 2. 3. Domino’s, meanwhile, recently opened its 200th store in the Middle East with its local master franchisee, 4. Domino’s Pizza is one of the most successful restaurant chains in the world. With 10 highly successful years in the Saudi Arabia and 48 branches Kingdom-wide, it makes perfect sense for Pepsi and Domino’s Pizza to team up. 5. Pizza Hut and KFC enjoy predominant rankings within their categories in
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Strengths: We will build up a brand new image in coffee market which didn’t appear ever in Hong Kong. Generally, most of people think that “drinking coffee” is for refresh your mind, common drinking in executive and business world. Now, we create our brand to sell our coffee with Fresh, Young & Vitality image to attract customers who are teenagers. We believe that there are still many room for develop this age of consumers. Teenagers are our mainly target customers, our shop outlook
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the demand of Chinese food is considerable, and there are approximately 8 Chinese restaurants in University of Delaware area (yelp n.d.), but none of them are truly authentic Chinese flavor. The “Wheaten Food” will be a fast casual dining restaurant targeting University of Delaware students, faculty and staff members, as well as local families. I believe it is a great opportunity to acquire a new Chinese restaurant in the area of UD. The sign that Asian flavors, especially Chinese flavors are
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a prototype which you can test the feasibility of your ideas with credible experts or authorities. Please indicate your word count at the end of your Preliminary Idea (PI). The word limit for PI is 500, excluding footnotes. Please use Arial Font type and size 12 in typing out your PI. Task: | Expansion | STEP 1: PROJECT CHOICE | Topic Title: | Lack of expansion of seats in food centres | Reasons for choice of topic: | As Singapore’s population is constantly increasing, there is an increase
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Case Analysis 2 Chipotle Executive Summary In 1993, a new take on fast food emerged out of the Denver area. The restaurant had a vision of locally sourced food with a unique way of ordering that revolutionized the industry and actually pioneered the idea of fast casual dining (2). Chipotle Mexican Grill was founded by Steve Ells and has carried the mission statement, “Food with Integrity”, since the genesis of the chain (2). After its founding, Chipotle has seen wild success and now has
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Table of Contents Table of Contents 1 1 Research Methodology 2 2 Restaurant Industry Analysis 2 Market Segmentation 4 3 Need Gap Analysis 5 3.1 Changing Lifestyles and Preferences 5 3.2 Increasing number of working female population 6 3.3 Growing tourism industry 8 3.4 Health conscious consumer segment 8 3.5 Increasing Nuclear Families 8 4 Innovativeness 9 4.1 Uniqueness 9 5 Advantages over Competitors 9 6 Implementation Strategy 10 6.1 Marketing Strategy 10 6.1
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5.Late Afternoon | 1 | 6.Night Time | 0 | Mean | Median | Mode | 3.5 | 3.5 | 2 | Results: Question 1 examines the time of the day university students tended to visit Monash Cafes. Ten students were asked what was the main type of day they would visit Monash Cafes, more than one option could have been chosen. The evidence and results obtained as presented above shows that more students visit Monash Cafe’s earlier in the day. The mode of the data (most picked time of day)
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Core values and corporate social responsibility are keys for long term success in any business. Planning, organizing and developing a corporate strategy while building a strong culture and spot on mission statement can also be thrown in the mix. Combine them into a way that cannot be easily copied or imitated by competitors, thus providing a competitive advantage that is recognized and benefits the customers as well as the organization, well now you have a recipe for success. Panera’s success is
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