platform. Esma Cavusoglu Postal Address: Kure İletisim Grubu Elmadag, Cumhuriyet Cad. Pegasus Evi 48/3B Taksim 34367 Istanbul / Turkey Customer Experience as a Means of Brand Differentiation Abstract In today’s customer–dominated business world, there exists the “brand indifferentiation” problem that concerns the difficulty of the customers to perceive the differences between a certain brand and its competitors. This situation calls for a close look at the relationship between the
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audio visual resources can be used in teaching business management subject effectively in the senior high schools and the effects it would have on students’ academic performance Background to the Study Business management is a course which its content are not stories that an individual can picture in mind, rather it’s a practical course which demands a deep thinking-reasoning ability for one to understand and even to apply its knowledge in real business situation. Scholars were able to develop theories
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1.0 Abstract Islamic Finance is an abstract concept until the first half of the twentieth century. In Malaysia, it has been almost three decades when the first Islamic bank makes its debut. Islamic banks have to compete with its competitors which is a conventional banks which have longer history than Islamic banks. For this competition, Islamic Finance have to know the awareness, understanding and perceptions of Malaysians towards it. Islamic Finance not only available for Muslims, but it also available
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Department of Management Technology, Federal University of Technology, Owerri, Nigeria ABSTRACT This paper investigates the extent to which age, level of education, nature of work and experience affects the financial literacy levels of Master of Business Administration students of Federal University of Technology, Owerri Nigeria. It equally assesses the extent to which gender difference discriminates in financial decision making, as there seems to be inconclusive notion that female students are better
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10.1007/s10551-011-0890-1 Between Profit-Seeking and Prosociality: Corporate Social Responsibility as Derridean Supplement Cameron Sabadoz Received: 3 December 2010 / Accepted: 5 May 2011 / Published online: 24 May 2011 Ó Springer Science+Business Media B.V. 2011 Abstract This article revolves around the debate surrounding the lack of a coherent definition for corporate social responsibility (CSR). I make use of Jacques Derrida’s theorizing on contested meaning to argue that CSR’s ambiguity
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project. Each student must complete a White Paper that proposes a telecommunications solution to address a communications problem for a business organization. The target audience will be the organization’s Chief Information Officer (CIO). The White Paper deliverable is an MS Word document. If you have never written a white paper, you should conduct some research and review sample white papers to understand the content and format associated with these professional documents. The completed White
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Service Concept: Just like production, service industry is also a vast plot that has its own keen interests and points, though different from production processes but equally important. Similar to production, services also have procedures, and each of them must have to be done properly, at right time and with right care. And these steps, procedures, follow ups need to be defined and recorded properly by the service providers. And here the term helpful, is THE SERVICE CONCEPT. The service concept actually
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components of business management. Demand-is the desire to own anything, the ability to pay for it, and the willingness to pay. The term demand signifies the ability or the willingness to buy a particular commodity at a given point of time. Market Offering-Marketing Myopia refers to "focusing on products rather than customers." Production Concept-Management philosophy that buyers prefer goods and services which are cheap and widely available. | Product Concept-is the understanding of the dynamics
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Sharon Williams June 07, 2011 Business Research Methods Unit I and Unit II Assessment Question # (1): How might business research help the new president make the right decisions? Answer: Cooper & Schindler (2008) argues, “Although not all organizations use business research to help make planning decisions, increasingly the successful ones does.” (Cooper & Schindler, 2008) The authors further argue the fact that “The managers of tomorrow will need to know more than any managers
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.................................................................3 1.1 Introduction..........................................................................................................................................................4 1.2 Research Problem.............................................................................................................................................5 1.3 Study Hypothesis..........................................................................
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