Hansson Private Label
Case – Hansson Private Label, Inc.
Question 1: How would you describe HPL and its position within the private label personal care industry?
HPL started in 1992, manufacturing personal care products – soap, shampoo, mouthwash, shaving, cream, sunscreen and etc., and selling them under the brand label of HPL’s retail partners, which includes supermarkets, drag stores, and mass merchants.
It is a conservative company similar to other private label manufacturers since the have never had major
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