and convenient to offer products to consumers ->extensive retail network -> connected seamlessly by most sophisticated distr. chain -> royal retailers -> bec. a large portion of rev comprised of Unilever products -> promotion: advertise on radios, magazine, daily press, billboards -> cost 10% of annual turnover product -> philosophy: high quality, premium-priced finances competitor: P&G, Colgate Palmolive;
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countries around the world 179,000 employees Unilever is one of the world’s most culturally diverse companies, with top leadership from 24 different nations. More than 30% of managers worldwide are women. Deliver Vitality through better nutrition and improved hygiene Eco-efficiency – reducing the impacts of our operations Eco-innovation – reducing the impacts of our products Sustainability programmes in fish, agriculture and water Supporting local communities Unilever has led the food industry category of
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Mary and her husband, Dimitri lived in a tiny village in southern Greece. One of Mary’s prize possessions was a little white lamb which her husband had given her. She kept it tied to a tree in a field to a tree in a field during the day and went to fetch it evening. One evening how, the lamb was missing. The rope had been cut, so it was obvious that the lamp had been stolen. When Dimitri came in from the fields, his wife told him what had happened. Dimitri at once set out to find the thief. He knew
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Introduction Dove is a personal care brand owned by Unilever, a multinational corporation that owns more than 400 brands mostly selling either food and beverages or toiletries. Dove is sold in more than 35 countries and is used by both men and women. 1940 Formula for dove bar(mild soap) 1950 Refined to original Dove Beauty Bar 1960 Launched in the market 1970 Popularity increased as a milder soap 1980 Leading brand recommended by physicians 1990 Dove beauty wash successfully launched
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Samir Lakhani Stephen Martinek Mahek Parikh Unilever Group Submission Unilever is a consumer goods company that has a variety of product types to serve consumers across the globe. For this case, Unilever’s tea brand, Lipton, is focused on sustainability for the production of their tea production. Sustainability is defined as a method of using a resource so that the resource is not depleted or permanently damaged. In other words, it is focusing on a production method that
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left in terms of increasing the current customer base. India is still predominantly agriculture driven economy and as a country 70% of its citizens dwell in the rural hinterland.Hindustan Lever in India (the Indian subsidiary of Unilever, now known as Hindustan Unilever)were the pioneers to practice the Bottom of the Pyramid.The concept by C.K.Prahallad emphasised on leveraging profit from rural India.Its mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal
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the level at which the main differentiation lies between the premium and normal soap brands. To differentiate on this level the soap companies try to bring attributes such as skin nourishment and mousterisation.For e.g. premium soap such as Dove,Unilever came with a new idea of moisturizing of skin which was not there before its inception. Potential Product: At this level companies are looking at providing attributes such as medicinal properties and anti aging attributes to the product. E.g. of
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November 06, 2006 case 1-428-604 Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed Published by GlobaLens, a division of the William Davidson Institute at the University of Michigan. Research Assistant Maulin Vakil and Professor
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Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian
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ahbhuiya@live.com Md. Aminul Hoque Bhuiya. MBA (Marketing), M.Com (Management) "Baishakhi" • House No.71/30 (2nd Floor) • Shahid Abdur Rashid Street • Mirjapur • Binodpur Bazar• Rajshahi-6206 • Bangladesh •Email: ahbhuiya@live.com • Mobile: +880-1715-177533, +880-1712-011038. Top performing Sales & Marketing Manager with 20 plus years experience in sales, marketing, market research, lead generation, target marketing, negotiating, and sales staff management. Summary of Qualifications
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