Unit 9 Case Study Mt460
Defender Direct, Inc.: A Business of Growing Leaders
Company Name: Defender Direct, Inc.
Topic of the Week: Leadership, Policy, and Culture
Synopsis of the Situation
According to Pearson & Robinson (2013, p. 9-2, para. 1) Defender Direct , Inc. was a privately held company that sold and installed ADT security systems and Dish Network Satellite TV to homeowners in the United States. The president and CEO of the company, Dave Lindsey, started Defender out of his home in 1998.
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