Coors 啤酒公司的平衡记分卡：十年经验 作者：Hugh Grove，University of Denver；Tom Cook, University of Denver; Ken Richter, Coors Brewing Company 前言 1997 年底前， Coors 完成了它历时三年的计划项目“电脑联结后勤 （Computer Integrated Logistics, CIL） ”， 以改进其供应链管理。 Coors 把所有有关其从供应商的供应者的产品， 到递送到其顾客的顾客的所有的 作业，都概括称为一条“供应链”。（因为根据联邦法律，Coors 不能直接向顾客出售其产品。Coors 的 顾客是经销商，经销商的顾客是零售商，而零售商的顾客才是消费者。）Coors 的供应链包括了下述流 程：采购、研究与开发、工艺、酿造、调理、发酵、包装、仓储、后勤和运输。 CIL项目是一个跨越若干职能的创举，目的在于再造Coors的后勤或供应链的管理流程。此一再造项 目改进了供应链的流程，并应用信息技术，向参与供应链管理的人员提供及时、正确的信息。此项目 之目的是，通过减少周转时间、降低营业成本、提高顾客（经销商）的满意程度，以增加公司盈利。
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immigrated to the United States from Germany, after settling in St. Louis he became part owner of Bavarian Brewery in 1852. In 1860 Anheuser bought out other investors and changed the name of the brewery to E. Anheuser & Co. In 1861 Adolphus Busch married Eberhard’s daughter Lilly. In 1869, Adolphus bought in and gained half-ownership in the brewery. In 1879 the name of the brewery became Anheuser-Busch Brewing Association. In 1880, Adolphus Busch became president of the brewery following the
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equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately
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have taken full advantage of. They sell local craft beers and also well known brands at a fraction of the cost than most pubs in the industry. In the companies 2014 report it stated that it is the biggest purchaser of micro brewery beer and is supplied by over 400 micro breweries across the UK. The company is now publicly listed on the London stock exchange with owner Tim Martin still owning a large part of it. Wetherspoon has been an innovator in their respected industry and after gaining a stronghold
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Boston Beer Company Case Study Boston Beer Co. is a craft brewery with primary location in Boston, Massachusetts, which sold about 3.8 million barrels of its products in 2017. Their production consists of over sixty beers under the Samuel Adams brand, over ten flavored malt beverages under Twisted Tea brand and five hard sparkling waters under the Truly Spiked & Sparkling brand name. Majority of the beers produced by the company is positioned in the Better Beer category which includes craft brewers
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employees. For each job created within the San Miguel system, many additional jobs are created through suppliers, distributors, retailers and other business partners. Established in 1890 as a single brewery in the Philippines under La Fabrica de Cerveza de San Miguel was Southeast Asia's first brewery, which produced and bottled what would eventually become one of the best-selling beers in the region and among the top beer brands in the world. San Miguel has since expanded to produce a wide range
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In partial fulfillment of the requirement in MKT111 Principles of Marketing with the degree of Bachelor of Science and Business Administration Marketing Management Presented by: Group 5 Ambi, Jake Gonzaga, Ronald Arroyo, Renz Mae Canales, Flory Costanilla, Gianne Marisse Dalut, Michelle Gilos, Mary Grace Segurigan, Joliza Yu, Ma. Daniela Presented to: Prof. Jessie Tamayo I. Marketing Background A. Overview of the Industry The new SMC under the leadership of Cojuangco and
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Yanick Beirens D. Zaruk 20 januari 2014 ! ! ! The Belgian Red Devils & Jupiler Assignment 1 ! Mission, Vision & Values As Jupiler is a part of AB Inbev we will be taking a look at their mission, vision & values. First of all their mission is to hold and attract consumers, to get more connected with the clients, always deliver nothing but the best, and try to strengthen our position in the market and look for emerging markets that can be interesting. Secondly the vision for Jupiler
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To: Dogfish Head Craft Brewery From: Montasir Hossain & Mohammad Mitu Subject: Recommendations to increase necessary Improvements Date: 12/02/2014 CC: Cheryl Thrams The purpose of this memo is to help the dogfish head company to increase the necessary improvements in their mechanism by providing some feasible recommendations. The following recommendations are - * Give the dogfish head company product a new identity. * Create more diverse product to get the sustainability
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a long time-time product that was already familiar and be loved by the Filipinos. So, what would be the best decision for Mr. Conjuangco’s Company? History of the company La Fabrica de Cerveza de San Miguel, the Philippines’ first brewery – establish in 1890 with 70 employees – produced and bottled what would eventually become the country’s best selling beer. Within a span of generation, San Miguel in its familiar amber Steinie bottle would become a Filipino icon and a quintessential
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