decision process for “Pink” is awareness. This is a new line of product and would therefore need heavy investment in terms of promotion and advertising. Given the target market – “young customers” – that has been selected for Pink products, Victoria Secret would need to expand its traditional style of advertising in order to reach its target consumers since teenagers and young adults are a difficult group to reach. The second stage in the buyer process is interest. If consumers are interested
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Case Study: Victoriassecret.com Maria Alfaro Electronic Commerce Instructor: Prof. Monique August 21, 2011 Victoria Secret is an American retailer of women's wear, lingerie and beauty products, that has a huge brand recognition and it's well established as the leading retailer in its category around the country. It first opened in 1977 and operated the catalog system, mailing orders, but like many other retailers have done, it launched a Website to operate business
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Unit 7 Case Study Question 1-3 The first question that I would like to answer in this case study about Gillette is that Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What is next? Gillette is solitary of the recognized shaver trademark targeted at man. The shaver has conventional fame and conservative by man who hand over their mug and membrane to Gillette. The technical novelty and
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The Silky Strategy of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products
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Mass Marketing is Diminishing Some claim that mass marketing will always exist for the large brands that target the mass market. Others claim that mass marketing is becoming less significant. I believe mass marketing is becoming less significant due to advancements in technology and the impact of cultural diversity. I will describe why I think these two major factors are eliminating mass marketing along with what I believe the future holds for mass marketing. Advancements in Technology Technology
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Marketing Strategies of Coca-Cola Conducing to Success University of Victoria Marketing Strategies of Coca-Cola Conducing to Success In the past few decades, a great number of new corporations have emerged and became the main supporting force in current economic construction. In fact, few centuries ago, enterprises –like Coca-Cola– are still the mainstays of economy, and such enterprises have accumulated lots of experiences and lessons that junior corporations need to learn from. According
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Case Study: Roxanne Quimby “Entrepreneurship is a way of thinking, reasoning, and acting that is opportunity obsessed, holistic in approach, and leadership balanced for the purpose of value creation and capture”. This quote best defines entrepreneur Roxanne Quimby. Regardless of her humble beginnings she was able to use her creative skills and business tactics to create an empire. In the long run her hard work rewarded her with millions of dollars. Burt’s Bee’s became a major success after a
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ANALYSIS OF VICTORIA’s SECRET Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately
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How Do the Language and Images in Fashion Advertising Reflect Societal Stereotypes/Expectations of Women? A regular American is exposed to over 3,000 ads every single day and will spend two years of his or her life watching television commercials. These commercials have the will to show food, cloths, beverages and the most important: beauty items in the most perfect way. These adverts show beautiful and flawless women exposing not only their desirable bodies and faces but also, their ideologies
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etingGRADUATION THESIS SOCIAL MEDIA MARKETING AND THE FASHION INDUSTRY By Lisanne van Rietschoten Amsterdam Fashion Institute GRADUATION THESIS Social Media Marketing and the Fashion Industry WHAT IS SOCIAL MEDIA MARKETING AND HOW ARE FASHION BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED
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