positioning shifts. Since there aren’t many gamers in this cohort, I’d like to preface this piece by talking about video game consoles, and how they have evolved. The Background Sony’s launch of the PlayStation in 1994 was a watershed event that helped solidify the presence of the video game console in households across the world. It was technologically superior to any other console at the time, eclipsing the offerings from Nintendo and Sega (the market leaders at the time). In order to capture
Words: 776 - Pages: 4
Alfred Chavez Xbox vs. PlayStation There is an age old debate about which gaming system is the better one, Xbox 360 or PlayStation 3. It all depends on one’s preference. There are advantages and disadvantages to each gaming console. If any gamer was to be asked which gaming console, Microsoft’s Xbox 360 or Sony’s PlayStation 3, they prefer, there is likely to be a heated debate without any clear answer and mostly fans loyal to their brand. Both the XBOX 360 and PlayStation 3 have extraordinary media
Words: 1359 - Pages: 6
target customers for Microsoft’s Xbox One were chosen carefully following a major loss in the market share among hard core gamers to the Sony PlayStation 4. This segment of gamers are essential in establishing the success of the previous generation consoles from Microsoft, so it is imperative that Microsoft re-capture these customers with the Xbox One. Because of this Microsoft has put billions on the line to promote the Xbox One. The message Microsoft is pushing out is one that focuses on the system’s
Words: 679 - Pages: 3
The Xbox One is a gaming console made by Microsoft, Inc. It is in the middle of its product life, 2 years old at the time of this paper. The success of the original Xbox, and Xbox 360 provided a platform for Xbox one to succeed and capture market share for competition - Sony PS3 and Nintendo. Xbox one has become a bestselling gaming console with millions of units sold around the world. Genesis: Video games were originated first in laboratories by scientists. “This first idea came from their
Words: 1691 - Pages: 7
PlayStation 3 has been selling for between four to six hundred dollars in stores, and over two thousand dollars on Ebay. Other popular video game consoles such as the Xbox 360 and Nintendo Wii are available at much lower prices. So why are people spending so much on the PS3? The graphics and data processing capabilities of a PlayStation 3 far exceed any other gaming console or computer system
Words: 995 - Pages: 4
The most recent video game release – Grand Theft Auto V – has proven to be an example of this consumer scenario. Video games cost a lot of money to develop and produce and in return, they are expensive to buy. However, the projected sales are almost six times the amount of marketing and developing costs in the first year. Not bad for a gaming system and its supporting technologies when they are close to obsolete in the gaming world. According to the article, “Rockstar Games (TTWO) reportedly
Words: 1173 - Pages: 5
the hard drive. The reason for this is because you’re going to need to store game play video, and regular videos, and depending on how much work you want to put into this hobby the more videos you’re going to need. The second thing you’re going to need is a capture card. In case you don’t know a capture card is a video capture, it records anything when you hook it up with your game console. That way you can play video games and record everything you do in it. With this part of the process explain now
Words: 545 - Pages: 3
Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today.
Words: 2021 - Pages: 9
Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today.
Words: 2027 - Pages: 9
MKTG2100 Principles of Marketing 08 Fall Nintendo: Situation Analysis Krista Law C3110728 Kimberley Campbell C3194572 Julia Arellano C3206262 Haydon Potter C3207158 Table of Contents Executive Summary 2 Introduction 3 Market/Customer Situation Description 4 Industry & Product Category 4 Segmentation Bases & Variables 4 Demographic 4 Psychographic 5 Target Market Description 5 Marketing
Words: 6464 - Pages: 26
