GLOBAL CEO n November 2002 Case Study n Benetton group: Unconventional advertising Senthil Ganesan* The purpose of advertising is not to sell more. It’s to do with institutional publicity, whose aim is to communicate the company’s values (...) We need to convey a single strong image, which can be shared anywhere in the world. – Luciano Benetton, Founder Chairman I am not here to sell pullovers, but to promote an image... Benetton’s advertising draws public attention to universal themes like
Words: 3640 - Pages: 15
Food Countable/ uncountable nouns Countable and uncountable nouns Speaking Part 2 Listening Section 1 34 9 Employment and finance A rticles Using a, the or no article W riting Task 1 Reading 38 10 Youth Linking words and signposting Giving additional, opposite, contrasting inform ation Reading Listening Section 4 42 o I1 •1 4 O 5 O 6 O o *1 1 * o Unit 11 Topic Grammar focus E Grammar
Words: 30105 - Pages: 121
History Leaving Cert American Essay Notes By James Esses Mocks.ie History Leaving Cert Revision Notes James Esses Page 1 Contents 1.0 Essay 1: Changes in the US Economy from 1945-1989 ..................................................................... 3 1.1 Boom (1945-1968) .................................................................................................................. 3 1.2 Bust (1968-1989)..............................................................................
Words: 5670 - Pages: 23
Population Economic Status Assessment Klamath County has a population of approximately 66,380 residence as of the 2010 census report (*). The average household income is $39,534 (*) with 18.6% of households living below the poverty level (*). 47.7% of all African Americans in the county live below the poverty level, 27.4% of Asians, 27.9% of Hispanics, 32.8% of Native Americans and 16.1% of Whites also live below the poverty level. (*) 22.5% of children under the age of 18 live in poverty, while
Words: 4561 - Pages: 19
Course Study Notes: hsctutoringnotes@outlook.com MODERN HISTORY Topics World War One Germany Albert Speer The Cold War 1 Course Study Notes: hsctutoringnotes@outlook.com World War One Themes War on the Western Front Home Fronts in Britain and Germany Turning Points of the War The Allied Victory 2 Course Study Notes: hsctutoringnotes@outlook.com War on the Western Front Reasons for the development of the Stalemate A stalemate is an end of a war movement. It refers
Words: 20870 - Pages: 84
The Diversity of the Mythological Creature Vampire Through Time and History It’s been a hundred years since Bram Stoker’s Dracula, and the vampire and its tales have swept the world in a whirlwind craze. Since, there has always been a fascination with the mystery of a vampire. Someone wearing plastic fangs, a cape, and black evening clothes will instantly remind you of the mythological creature. The much feared creature is and was portrayed in a number of ways. In the early days when
Words: 3787 - Pages: 16
DEVELOPMENT AND IMPACT OF TOURISM INDUSTRY IN INDIA H.Lalnunmawia INTRODUCTION There are various definitions of tourism. Theobald (1994) suggested that etymologically, the word "tour" is derived from the Latin 'tornare' and the Greek 'tornos,' meaning 'a lathe or circle; the movement around a central point or axis.' This meaning changed in modern English to represent 'one's turn.' The suffix -ism is defined as 'an action or process; typical behavior or quality' whereas the suffix -ist denotes
Words: 3789 - Pages: 16
1 Budget 2013-2014 Speech of P. Chidambaram Minister of Finance February 28, 2013 Madam Speaker, I rise to present the Budget for the year 2013-14. 2. I recall my last tenure as Finance Minister and acknowledge with gratitude the splendid support that I received from all sections of the House as well as the people of India. Today, more than ever, I seek the same support as we navigate the Indian economy through a crisis that has enveloped the whole world and spared none. 3. I intend to keep
Words: 13118 - Pages: 53
reviewed. The special role of the Internet in the lives of adolescents is brought out using data from the HomeNet study. The paper concludes with recommendations for future study in order to better understand the growing impact of computers on our youth. D 2001 Elsevier Science Inc. All rights reserved. Keywords: Children; Computers; Internet I really want to move to Antarctica Ð I'd want my cat and Internet access and I'd be happy. ±16 year old HomeNet participant, 1995. 1. Introduction The
Words: 13031 - Pages: 53
SEVENTH-DAY ADVENTIST Church Manual SEVENTH-DAY ADVENTIST Church Manual ❖ REVISED 201 0 18 TH EDITION Published by the Secretariat General Conference of Seventh-day Adventists Copyright © 2010 by the Secretariat, General Conference of Seventh-day Adventists Unless otherwise noted, Bible texts are from the New King James Version. Copyright © 1979, 1980, 1982 by Thomas Nelson, Inc. Used by permission. All rights reserved. Texts credited to KJV are from the King James Version. Printed in U.S
Words: 75457 - Pages: 302
