Virgin Mobile 1. Given Virgin Mobile’s target market (14 to 24-yeard-olds, how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations (e.g. contracts, the size of the subsidies, hidden fees, average per-minute charges, etc.) 2. How confident are you that the plan you have designed will be profitable? Provide evidence
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VIRGIN GROUP Resource: Exploring Corporate Strategy Introduction The Virgin Group is one of the UK's largest private companies, with an annual turnover estimated at £3bn per annum by 2000. Virgin's highest-profile business was Virgin Atlantic, which had developed to be a major force in the international airline business. However, the group spanned over 200 businesses from financial services through to railways; from entertainment mega stores and soft drinks to cosmetics and condoms. (Figure 1
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Case Study – The Virgin Group: Structure, leadership and motivation This essay analyses organizational structuring of the Virgin Group, with a view to understanding the dynamics that have helped create a global conglomerate. A critical assessment is undertaken on three areas: the hierarchical form of the company, the style of leadership exhibited by Sir Richard Branson, and the approach adopted by management to motivate employees. Firstly, a comparative argument is made on whether the Virgin Group
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Virgin Mobile USA: Pricing for the Very First Time - CASE STUDY Kiran Chimmiri Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. Dan Schulman has been appointed CEO of the Virgin Mobile USA and is now trying to determine what pricing strategy would be most efficient in attracting and sustaining customers in the USA. There are several other decisions which also need to be made, such as unique features Virgin mobile can offer to differentiate
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VIRGIN MOBILE CASE INTRODUCTION: Virgin is a leading branded venture capital organization. It is conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful business in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. TARGET MARKET: The core-competency of
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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Assignment 4 Professor Leadership and Organizational Behavior February 26, 2012 Since the beginning of history humans have lived in groups guided by the group leader; in which leader is either chosen for his characteristics or born into through cast. No matter the culture this is similar through the human race. Humans need someone to guide them, teach them, someone to look up to. Without followers there is no
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Sir Richard Branson, Chairman Virgin Group, Ltd. Case Study International success for an organization requires the expansion of the company into the global market for exposure and the goal of increasing profit margins. Strong leadership skills are an essential key in the success for a global company. Judgment, positive attitude and entrepreneurial thinking, and motivational incentives are additional keys that contribute to the success of an organization. The strategic leadership ways and
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Assignment 4: Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Due Week 8 and worth 100 points Read the Sir Richard Branson, Chairman, Virgin Group, Ltd. case study located in Chapter 11. Write a six to eight (6-8) page paper in which you: 1. Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today. 2. Recommend a different leadership style (or combination of styles)
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(not selling anything really “new”). * Virgin Extras and fewer hidden fees might not be enough to make a consumer shift to the new brand. Option 2: Price below the Competition Pros * Easy to understand for the consumers (same pricing structure as rest of the industry). * Reduced budget for advertising (not selling anything really “new”). * Cheaper off-peak rates could differentiate Virgin from the rest of the industry. Cons * Virgin Extras and fewer hidden fees might not be
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Eg: Virgin- airline industry, what segment we want to compete. Business level: how do we actually compete? What market force, microenvironment. What’s the competitive advantage, cost leadership? Key influence: Regulation PEST Organizational culture and belief systems (part of org control system) as well as national culture (part of org control system) • Organisational structure • External environment (Porters 5 forces) • Size (scale and complexity) • Technology EG: Virgin- High-end
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