based on social media conversations. According to the survey, Vodafone is the most admired telecom brand online with a score of 117.57 points. This brand was admired most for its ads and promotional messaging. In terms of products and services, BSNL Mobile is most admired. However, in terms of customer service, MTNL scored the highest while Vodafone was at the bottom of the stack. The survey also showed that despite the popularity of Facebook, only two telecom brands Tata Indicom and Vodafone are active
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Telecom Industry in India 1. INDUSTRYOVERVIEW 1.1 Background The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. 1.1.1 Growth This rapid growth has been possible due to various
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Occupation: * Student * Self-employed * Agriculture * Salaried * Professional * Others 5. marital status: * married * unmarried 6. would you say is cellular network is needed? * Yes * No 7. which mobile connection do you own? * Airtel * Aircel * Both If you answered ”AIRTEL”, then proceed till qn.16 If you answered ”AIRCEL”, then proceed from qn.17 8. How long you are using airtel cellular network? * 2-4 years *
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2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific
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New product launch become easier and cheaper. New product find ready recognition and market set up. 5 Tata Teleservices: Tata Teleservices Tata Teleservices Limited ( TTSL ) is a Indian broadband and telecommunications provider based in Mumbai, India. It is a subsidiary of the Tata Group, an Indian multinational. It
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PRICING FOR THE VERY FIRST TIME History The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business. The current Virgin logo was originally sketched on a paper napkin and remains largely unchanged since 1979 Background Differentiation is the key They focus on what they can do best Understanding and meeting customer needs Sir Richard Charles Nicholas Branson Branson is
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&9/10/2009 A CASE STUDY ON GHRM HUTCHINSON-ESSAR(INDIA) ACQUISITION BY VODAFONE GROUP B Ayan Dutta Avik Mandal Gaurav Saha Nandita Paul Satarupa Pahari PGPIB(03) Globsyn Business School TABLE OF CONTENTS CHAPTER 1: INTRODUCTION 1.1 About Hutchinson 1.2 About Vodafone CHAPTER 2: PRESENT SCENARIO OF VODAFONE INDIA CHAPTER 3: VODAFONE-HUTCH ACQUISITION 3.1 Reason Behind Acquiring Hutch 3.2 Was It a Diversifying Strategy 3.3 Why Hutchinson Got Acquired By Vodafone 3.4 Why Target Was
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TABLE OF CONTENT a) Introduction b) Corporate diversification c) Reasons for Diversification d) Types of diversification strategies e) GOAL of diversification f) RISK of diversification g) Corporate diversification
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organizational objectives. Virgin systematically explains the functions leading and planning and its contribution to monitor the external environment. This report helped me to identify the significance of the management functions. It was a challenging and interesting experience. Thank you for giving me this opportunity to work with your organization. On this research. If you need any clarifications please contact me. __________________ xxxxxx Virgin stands for value for money, quality
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Does Virgin Atlantic have a stated CSR policy? What is it and when was it established? (Slide 4) In today’s business environment, concerns about organizational issues like company diversity, pollution, sustainability, treatment of workers, and business transparency are of particular interest to business stakeholders both inside and outside of an organization. According to Christensen, Mackey and Whetten (2014), with constant media reports and interest on the topic of CSR in creating businesses
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