Case Analysis # 4 WestJet Airlines – Case WestJet having been established in 1996 operating three used Boeing 737-200s went ahead to become a hugely successful and thriving organization, by 2009 it had thirty-eight % share in the domestic market of Canada that had increased from seven % in 2000. This was possible by the excellent IT systems that were developed in-house by the IT specialists in WestJet and this was done by growing around the business of the airline strategies. The organization
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weStJet mini case a great guest experience As the filled-to-capacity Boeing 737 taxis to the ramp at Maui’s Kahului Airport, 200 weary travellers are brought back to life by the a capella stylings of the lead flight attendant’s playful rendition of “Over the Rainbow.” Customers, or “guests” as WestJet prefers to call them, quickly realize that they are now part of another unique WestJet moment. They chuckle as the WestJetter cleverly integrates local time, temperature, and gate information into
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| December 11, 2009 | | JRShaw School of Business JR340 Business and it’s EnvironmentDoug KennedyBy:Andrew Hamilton, section 51 | [West Jet: An analysis of Non-Market Strategies] | | Contents History 3 Nonmarket Environment 3 Public perception 4 Private politics 5 Public politics 6 Court or regulatory scrutiny 7 Integrated Strategy 8 Leaders’ Responsibility 9 Conclusion 10 Bibliography 12 History West Jet was founded in 1996 by 5 entrepreneurs who believed
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My Learning from the WestJet Case Study Case Analysis The case study by Munro and Khan (2013) indicates that IT has played a significant role to make the WestJet a remarkable success. WestJet started its function in 1996 with three uses Boeing 737-200 aircraft in five western Canadian Cities. However, by 2011, the airline boasted its activities reaching more than 90 Boeing Next-Generation 737 aircraft, 85 destinations in 18 countries and over nine thousand employees. It became “the second-largest
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Consultant Report I. Introduction WestJet began as a Canadian low-cost carrier which has been growing rapidly and has experienced domestic and non-domestic expansion. Its unique corporate culture of engagement and invested interest is based on creativity, innovation, care, productivity and fun which has been its sustainable competitive advantage in the market. II. Issues WestJet is experiencing some underlying issues and problems which threaten the success of future growth. First of all, there
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(100530872) PART 1 FINANCIAL STATEMENTS For Part 1, use Westjet’s Group’s 2013 consolidated financial statements and the Annual Report. 1. What amount of intangible assets does Westjet report on December 31, 2013? What is the change over the prior year? On December 31, 2013 WestJet reported an amount of $58,691 for the Intangible assets. Has changed to an increase of $7,883 (58691-50,808 = 7883) from the prior year. 2. Types of intangibles-What is the composition
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WestJet Airlines – IT Governance & Corporate Strategy 1. Assessment of the IT situation at WestJet - Cheryl Smith focused on performance measures to carry out a study to compare companies within the transportation industry. The objective of the study was to compare WestJet’s IT cost, its resources and its budget to the overall industry standards. With the results, Cheryl was able to conclude that the IT department of the company was competent and worked according to the “WestJet IT Way”
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WESTJET A. CURRENT MARKETING SITUATION STRENGTHS * Low fare * WestJet strives to be one of the five most successful international airlines in the world (Anonymous, 2010) * Canada's second-largest airline (Monchuk, 2007) * Profitable Organisation * High efficiency * Outstanding customer service * Customer service relationship. * No frill strategy. * WestJet was also the first Canadian airline to offer live seatback television (CCNMattews
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Group Project: Air Canada Part 1: societal environment trends 1. Fuel prices: Oil price is highly related to the cost of air industry. According to Algoe, as the oil price increase, airline will spend more on fuel cost, which will have a direct impact on the cost of operation. Even in good time fuel costs constitute roughly 10-12% of operating expense. In addition, fuel cost increases will bring bad impact on economic, which in turn result in a substantial decline in demand for air
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Using macro and micro environment analytical techniques provide a comparative analysis of leadership and the external environment for the following four airlines: AirTran, Delta, WestJet and Air Canada. Introduction The drive for lower operational costs and increased efficiency has forced many companies of the world to turn towards mergers and acquisitions. However, even then when companies realize that cost cuts cannot be born out of “corporate marriages”. Instead a new trend in strategic
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