manage products and brands. Then, in the chapters that follow, we’ll look at pricing, distribution, and marketing communication tools. The product is usually the first and most basic marketing consideration. We start with a seemingly simple question: What is a product? As it turns out, the answer is not so simple. Chapter Preview 8 Products, Services, Building and Brands Customer Value Before starting into the chapter, let’s look at an interesting brand story. Marketing is all about building
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CERTIFICATE IN MARITIME ECONOMICS MODULE ONE Economic Geography of Maritime Transport Dr. Stavros Tsolakis Lloyd's and the Lloyd's crest are the registered trademarks of the society incorporated by the Lloyd's Act 1871 by the name of Lloyd's. CONTENTS WELCOME TO THE COURSE ........................................................................................................ 3 STRUCTURE OF THE COURSE .................................................................................
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Chapter 5 Corruption and the watchdog role of the news media Sheila Coronel The notion of the press as watchdog is more than 200 years old. Yet the idea of vigilant media monitoring government and exposing its excesses has gained new traction in many parts of the world. Globalization, the fall of authoritarian and socialist regimes, and the deregulation of the media worldwide have fuelled a renewed interest in ––as well as a surge in efforts by various groups to support–– “watchdogging” by the media
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Chapter 5 Corruption and the watchdog role of the news media Sheila Coronel The notion of the press as watchdog is more than 200 years old. Yet the idea of vigilant media monitoring government and exposing its excesses has gained new traction in many parts of the world. Globalization, the fall of authoritarian and socialist regimes, and the deregulation of the media worldwide have fuelled a renewed interest in ––as well as a surge in efforts by various groups to support–– “watchdogging” by the media
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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ineffective examples of written communication as they do from effective examples. 2. Varied application problems in the writing-oriented chapters. The number of problems has been increased. While the majority of problems require the writing of a letter or report, some are designed to give students an opportunity to develop the often overlooked skill of editing. 3. Many new application problems in the non-writingoriented chapters. 4. New topics, such as nonverbal communication language, various
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Waste Management, Inc. Strategic Case Analysis Submitted for Approval to: Dr. Jifu Wang LEADING EDGE CONSULTING Houston, TX The Leaders in Waste Management Group 1 Consultants Jason Cummings Correen Harrell Deanna Lewis Jim Upchurch David Woods Page 3 of 163 Table of Contents 1.0 2.0 2.1. 2.2. Executive Summary..........................................................................8 Background Information on Waste Management ..........................9 Brief History of Company.........
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ZIPCAR ZIPCAR 2011 Sebastian Cruz BUSINESS STRATEGY AND POLICY 2011 Sebastian Cruz BUSINESS STRATEGY AND POLICY TABLE OF CONTENTS EXCECUTIVE SUMMARY……………………………………………………………………………………….3 COMPANY INTRODUCTION……………………………………………………………………………..4-10 PORTER FIVE FORCES ANALYSIS…………………………………………………………………….11- 17 INTERNAL FACTOR EVALUATION (IFE)……………………………………………………………18-24 EXTERNAL FACTOR EVALUATION (EFE)………………………………………………………….25-30 TOWS MATRIX……………………………………………………………………………………………….31-35 REFERENCE……………………………………………………………………………………………………
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Contents [pic] INTRODUCTION Page 3 CHAIRMAN’S STATEMENT Page 4 CHIEF EXECUTIVE’S STATEMENT Page 5 BOARD MEMBERS AND SENIOR EXECUTIVES Page 11 PILLAR ONE-ENFORCEMENT Page 12 PILLAR TWO-RESEARCH AND ADVOCACY Page 28 PILLAR THREE-INFORMATION AND AWARENESS Page 37 CORPORATE GOVERNANCE Page 46 APPENDICES Page 49 Introduction [pic] The National Consumer
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