an analysis of the brand using academic theory to evaluate its position within the market, and its existing communications strategies; and finally a proposal detailing how The Body Shop can tailor its communications toward specific target market in Dorset. ------------------------------------------------- [Document Title] ------------------------------------------------- Brand Analysis & Communications Plan Brands & Brand Communications WORD COUNT: 2,972 Brand Origins (See appendix
Words: 4038 - Pages: 17
certain brands and products by the right kind of advertising. These advertising tactics and gimmicks are most effective when targeted to the right demographic or audience, using the most popular and effective medium. Marketing is considered a discipline in creating a loyal customer base by using various advertising techniques. Identifying the needs and wants of a target audience helps develop the path to creating loyal customers who can and will engage emotionally with a product or brand. Companies
Words: 1550 - Pages: 7
up next to each other under a blanket, laughing and having a good time while reading a book about space: the room is dark, and only a flashlight is being used as a source of light. The flashlight is powered by the one and only EVEREADY brand of batteries: the brand for “every family, everywhere, every day.” With women who have children being the target audience of this advertisement, the advertiser plays on the women’s emotions through the good time the women and boy seem to be having, which is made
Words: 534 - Pages: 3
Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3
Words: 10641 - Pages: 43
marketing and competitors. This differentiates IKEA from other home good suppliers by anticipating what consumers are seeking and many times providing exactly they desire before they realize they need it. The marketing task is simple, “To build the IKEA brand and inspire people to come to the stores” (IKEA, 2013). The marketing mix is a combination of items that work together; it is often referred to as the four p’s in marketing. Price, Promotion, People, and Process are the four p’s that IKEA has embraced
Words: 2093 - Pages: 9
When talking brands most of people think of Apple, Louis Vuitton, Coca Cola, Mercedes-bens, and so on. Therefore brands have become a major player in modern society. In fact they are everywhere. They penetrate all spheres of our life: economic, social, culture, sporting, societies, they can and should be analyzed through a number of perspectives: macroeconomics, microeconomics, sociology, psychology, anthropology, history, semiotics, philosophy and so on (Kapferer and Thoenig 1989). According to
Words: 267 - Pages: 2
Guinness can be remembered on St Patricks day. [ [ Guinness has stood the test of time, in part, because it has carefully managed its equities and resisted the urge to overextend itself into sub-brands that don?t resonate with its brand promise. Guinness? equity strategy is simple, yet effective: identify the core brand assets and leverage them across all touchpoints, all of the time. Black as the dominant color, the harp as logo and a unique opening ceremony are all symbols of the elite club to which Guinness
Words: 450 - Pages: 2
Strengths; Expert Management, Atmosphere, Global Brand Opportunities; International Market , Recession, Fish Sandwich Weaknesses; Breakfast Menu , Management Problem Threats; Food Borne Illnesses, Increase in Beef Prices. Competitive Factors; Product Strength Lack of differentiation Unique patty shape Customer Loyalty and Satisfaction Convenience Speed of service Market Share Third largest company in QSR Introduction of new products Customer Concentration
Words: 692 - Pages: 3
whether or not becoming a part of the automobile industry is a good idea. The threat of new entrants to the automobile industry is very low due to their sources of entry barriers. Already in the industry are many well established names that carry brand loyalty to many of their consumers. With economies of scale, automobile purchases are not usually affected. People will always need vehicles no matter what the economy is doing. There are many large manufacturers already and each contains many of their
Words: 800 - Pages: 4
representing nearly $300 million in Capex. Five CPRs, representing about $200 million in Capex, would require more attention from the CEC. The company’s general growth strategy consists of opening 100 new stores every year, while maintaining a positive brand image. The CEC is responsible for approval of projects within the rage of $100,000 and $50 million of Capex and tries to stay within the capital budget to meet the goal of opening 100 new stores a year and approving projects to assure a prosperous
Words: 712 - Pages: 3
