Also,globalization and new technologies have allowed consumers to have more access tofashion and different varieties. As a result, consumers are changing, competition isfierce, and companies are evolving to meet these demands. Zara is the flagship chain store of Inditex Group owned by Spanish company tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. The group is headquartered in A Coruña, Galicia, Spain, where the first Zara store
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its online presence: over a million daily web site visits and more than 14 million Facebook fans. The online expanding strategy in international key markets as the U.S. and China is one of the hot topics. Zara’s online shops feature all major functions, although does not correspond with Zara’s local presentation (prestige image), even more a bit disappointing, especially compared with H&M’s creative way to convey fashion online with the dress room function, moreover, by saving outfits or share on
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group under the pilot scheme. Training is provided to selected staff. Once the efficiency of the system is established, the existing system gets replaced with the new one in segments. This replaces the phone modem and further cuts down the cost of operation. Zara needs new technology to meet the business strategy, sustain the business plan and create better communication. The operating system DOS is no longer supported by its originator Microsoft. The terminals using DOS should upgrade to Linux operating
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the old system while the IT department focuses on the change over to a new system. This risk can be mitigated by bringing in a new operation system and via a staged implementation process upgrading the POS system. I would also look into upgrading the system to include live inventory and update the currently ordering process. I believe their “just in time” operation would benefit from the Corporate Office having the ability to actively move product to the stores. The managers currently download
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Chen Zara is a chain store of Inditex Group owned by Spanish tycoon Amancio Ortega. Zara is claimed to require only two weeks to develop a new product and distributed these products to the various outlets worldwide, where the industry standard is about six-month. Being in the fashion industry, Zara not only aims to offer good quality merchandise, it also tries to provide good customer service by understanding what its customers want. Zara has developed a supply chain that enables the brand
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disregarding the geographical distance and cultural differences (Lopez and Ying 2009). Zara has 1,723 stores located in 77 countries by end 2010. Overseas sales contributed more than 60% of its total sales (Inditex 2012). Push and pull factors influenced Zara’s global expansion. The limited market growth opportunity in Spain was the key push factor to expand internationally. The key pull factors were (i) Spain’s entering the European Union in 1986 and (ii) globalization of economies that creates potential
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benefits of using information systems to support supply chain management and collaborative commerce? 5. What are the benefits of using information systems for customer relationship management and knowledge management? Key Terms The following alphabetical list identifies the key terms discussed in this chapter. The page number for each key term is provided. |Bullwhip effect, 53 |Management-level systems, 39
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ISOM2700 Introductions to Operations Management Instructor: Dr. Cui Zhijian, Email: zhijianc@ust.hk, Office: Rm 4079, Tel: 34692127 TA: Ms Jia Jing, imjing@ust.hk Brief Outline The course content is divided into two components. In the first part, Business Process Analysis and Improvement, we study tools and cases that allow us to analyze, improve and design internal firm activities. In the second part, Supply Chain Management, we turn our attention to entities external to the firm and examine
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Fashion Industry Analysis From the Perspective of Business Model Dynamics Author: Lisa Gockeln University of Twente P.O. Box 217, 7500AE Enschede The Netherlands ABSTRACT The fashion industry is a dynamic and volatile place, continuously exposed to macro-environmental factors that trigger fashion business models to change. The fast fashion model is currently at the forefront of the apparel market casting questions on whether its underlying philosophy is about to change as well. Therefore
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[pic] University of Sunderland The faculty of Business and Law _______________________________ Module Title: Marketing Management Module code: PGBM15 The market analysis of ZARA ______________________________________________ Student Name: Xia Tang Student Number:139151583 Tutor: Steve Storey Module Leader: Sudipta Das Word Count:4005 Date of submission: 16th June 2014 Contents Introduction of ZARA 1 1 Dynamics and trends within the marketing environment of ZARA. 1 1.1 Introduction
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