The Spanish fast fashion retailer Zara (a division of Inditex) has been a favorite topic in OM classes for a while. They are a successful, innovative firm whose competitive advantage really lies with their operations. The distinctive components of their operations (e.g., responsive production, excellent logistics) have been well documented. That has not kept The Economist from offering up a new article on the company which may not offer any great insight but has some interesting numbers (Global stretch
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Chapter 3 Assignment Rikki Phillips 09/11/2014 Zara does use some of the value chain activities to make themselves competitive in relation to its other major rivals. The secret to Zara’s success and its competitive advantage lies with its designing and Logistics strategies. Zara designs most of their clothing, and keeps most of their basic cloth on hand. With their clothing being designed on hand and made and also being able to dye the products they can maintain speed and keep items moving
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The logo: Uniqlo have many ranges in one categories, they have T-shirt, sportswear, casual wear and underwear. Uniqlo monopolized the product, for example: heat tech, super light wool and bra-tops. The heat tech can let consumers get warm all the time, the super light wool can let the apparel of Uniqlo become lightest. This kind of things will get the interest of consumers. Uniqlo always have attractive campaigns when they will be open at some complex/shopping mall. For example, they will have
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Zara’s fast fashion supply chain. a. What is fast fashion? The word ‘Fast Fashion’ used to the clothing company that make a clothes to reflect fast as changing the trend of the clothes. It reduced the time of manufacturing, distribution and retailing. This term is used as fast food that can have food instantly. b. How is fast fashion supply chain different from the traditional fashion supply chain? The main difference in supply chain between fast fashion and the traditional fashion is the speed
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[SUPPLY CHAIN PRACTICES OF ZARA] August 31, 2009 INSTITUTE OF MANAGEMENT TECHNOLOGY, NAGPUR PGDM 2008-2010 SUPPLY CHAIN MANAGEMENT Project Report “Supply chain practices of Zara” Course Facilitator: Prof. Krishnamurthy Venkatramanan Submitted by: Nadeshwar Mukherjee (08FT040) Nandi Ananya Sujit (08HR031) Sorubh Janmeja (08HR094) Rahul Mohata (08IT028) Sunita Rani (08IT039) Prajakta Shinde (08IT057) 1 [SUPPLY CHAIN PRACTICES OF ZARA] August 31, 2009 ACKNOWLEDGMENT This
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Zara International is considered a high end clothing store that is affordable. Due to its quality in fashion, low prices and immediate availability, popular stores such as Gap and H&M fail to keep up with Zara’s success. Zara’s well known tactic of fast fashion has separated them from their competition. The ‘fast fashion’ objective is to distribute top trends of fashion within the runway to customers by selling them in local stores. Zara has been able to achieve the fast fashion perspective by hiring
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Zara Case Study - Answer the following questions using both the case in the text and online research. Citations (within the text) and a bibliography are required. Be sure to provide an overview of the case in a short paragraph prior to answering each question. List the question you are answering prior to your answer. Vertical Supply Chain Zara uses a vertical supply chain, which is an uncommon strategy in the fashion industry. A company that operates in a vertically integrated strategy has
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Awesome Group name: Fantastic Four Group Members: Alice Wang (439394) Xiaolan Li (437239) Dian Pertiwi Sulistianingtyas (439376) Janosch Kluen (358959) Brand: ZARA Date: 29/09/2015 Table of Contents 1. Introduction 3 2. An ideal Brand Concept Map 3 3. Methodology 5 3.1 Consistency of interview and Sample analysis 5 3.2 Procedure 7 4. Brand Management Plan 10 4.1 Actual versus Ideal Brand Map
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Zara’s Fast Fashion Edge Arteixo is a small town in northwestern Spain near the Atlantic, surrounded by fishing villages. In its center, a glass building sits amid acres of green lawn. It’s the headquarters of Zara, the company that introduced the idea of fast fashion some two decades ago, then developed a highly centralized and often studied—but rarely duplicated—design, manufacturing, and distribution system. The building is officially known as the Cube. Those who work there think of it as the
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UNIVERSITY Zara CASE STUDY Submitted to: Timajo, Renante Submitted by: Rodriguez, Suzaine Joyce Jimenez, Real Joy Ongbay, Maxenne Abigail Catbagan, Jethro A. Point Of View We assume the point of view of Pablo Isla Alvarez Tejera, who is the First Deputy Chairman and CEO of the Fashion retailer group, Inditex, in where Zara fashion stores is their most popular brand. B. Identify The Mission And The Vision Vision The vision of the company according to their website: “Zara is committed
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