Zara is a clothing and accessories retailer selling stylish apparel at affordable prices, and it is also the most profitable brand of the Spanish clothing retail group Inditex SA. Originally, the first Zara store opened when a German wholesaler suddenly cancelled a big lingerie order in 1975 and owner Amancia Ortega worried it might bankrupt his young clothing company. Ortega planned for this new Zara outlet, located near his factory in La Coruna in northern Spain, to sell this overstock merchandise
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1. Imitation – Zara faces a LOW threat of being imitated. Competitors could potentially imitate the quick response system and adapt their production line to trends in the market. Imitation is feasible, however Zara’s advantage comes from being a pioneer in the quick response system. At the time of the case competitors such as: H&M follow a different strategy. H&M produces cheap via outsourcing, ahead of time taking advantage of economies of scale. Zara is currently at the frontier of quick fashion
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1a.What is innovative about Zara? • Marketing strategy: Zara is not popular because of advertising but by store locations, customer’s voice and their products successfulness in targeting toward the right audience. • Keeping up with current fashion: Customers can walk into Zara one day and find something complete new they would not have found the week before and will not be able to find the next. Zara is always changing styles to keep up with the latest fashion trends. For example, if they
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| ▪ Muhammad Rashedur Rahman (25-034) Zara Introduction: Zara is a spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka
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Business Strategy: Zara’s Strategic Vision The ‘fast fashion’ is one of the most innovative strategies of Zara, is based on going faster than the idea itself. Zara’s power is its speed: moving from the tendency to have the item in the store hangers. The fashion industry was a balanced range of movement of business was almost non-existent and known, knowing that each season lasts three or four months, then there are four or six months of sales. The difficulty of the sector companies to change
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ZARA COMPANY PROFILE Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 byAmancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, The world's largest apparel retailer, the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka. It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and
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IBA | Case Analysis – ZARA | Strategic Marketing Management | | Bashir Ahmed NarejoFazul-ur-Rahman NarejoHamid Ali ShaikhRakesh Kumar DodejaShair Zaman BhuttoTariq Ali Soomro | | | ZARA – Brief introduction Zara started its journey in second half of 1980s. Having its headquarters in Arteixo, Zara is a subsidiary of Grupo Inditex which actually serves in the selling of clothing, footwear, and accessories for women, men and children through its chains around the world. Zara is one
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Zara: IT for fast fashion Case Analysis The case for Zara shows a simple method of "if it's not broken, and works for us, then we'll use it" mentality. This case views Zara's business strategies and how IT supports their business decisions. Zara is in the clothing apparel business, owned by Inditex (Industria de Diseno Textil), which is a holding company that owns Zara and other retail chains. In their business model, Zara focused on three things: (1) responding quickly to customer demands and
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are the elements of the classical management approaches evident at Zara International?Frederick W. Taylor’s first principle, motion study is the science of reducing a job or task to its basic physical motions. It was indeed clearly evident in Zara International’s case. Inditex Group, the Parent company, shortens the time from order to arrival by a complex system of just‐in‐time production and inventory reporting that always keeps Zara at the forefront of the competition. It is only possible for a well-trained
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Zara is Spanish clothing brand started by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group, the world's largest apparel retailer. It is claimed they take only one week to launch a new product to the store rather than six months industry trend. Their unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead. This has increased the idea of Zara as a "fashion imitator" company and
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