Strategy of ZARA Prepared by Frank Li 090107 Jilin University---Lambton College May 13, 2013 Prepared for Program Committee Northwood University/ Jilin University---Lambton College Letter of Transmittal Room 612, Qianjin Street, Changchun City, Jilin Province, 130000, P. R. China. May 13, 2013 Program Committee Northwood University/JULC 4000 Whiting Drive Midland, MI, U.S.A. 48640-2398 Dear Program Committee: Here is my report, “The Strategy of ZARA”, which
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1. How is strategy management illustrated by this case story ? Berdasarkan kasus tersebut, rencana zara yaitu untuk menciptakan fashion yang jelas dan fokus kepada pengertian akan fashion itu sendiri, teknologinya dan pemasarannya. Serta kemampuan untuk beradaptasi dengan tren yang berkembang dengan cepat. Inditex mengaplikasikan strategic management yang ada pada modul, hal tersebut terlihat jelas dari cara mereka yang pertama – tama menentukan tujuan atau goals terlebih dahulu. Tujuan mereka
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CASE STUDY ZARA: Staying Fast and Fresh In early 2011, despite a successful decade of continued growth, fashion retailer Zara’s CFO Miguel Díaz was anything but complacent. When asked about the future, Díaz responded: Challenges abound. At the pace stores are being added in the rest of the world, the inevitable question is whether we should open our first major distribution center outside Spain. Another concern is that the prices of raw materials and labor are not going down, in part
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Marketing Channels: Zara | One global retailer is expanding at a dizzying pace. It's on track for what appears to be world domination of its industry. Having built its own state-of-the art distribution network, the company is leaving the competition in the dust in terms of sales and profits, not to mention speed of inventory management and turnover. Wal-Mart you might think? Dell possibly? Although these two retail giants definitely fit the description, we're talking here about Zara, the flagship specialty
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➢ Major Facts: Zara is a fashion company based in Europe, the case goes over a lot of different areas of the business. Everything from how they operate differently than their competitors, their outdated IT systems, and where they plan to go in the future. The case shows many strategies Zara has taken in order to become successful in Fashion industry, having a customer’s driven process, agility, retail power, and a successful supply chain. As in the case, managing a supply chain in the fashion industry
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Case study Zara 1. 1. ZARA is a Spanish clothing and accessories retailer based in Arteixo, Galicia. Founded in 24 May ,1975 by Amancio Ortega and Rosalía Mera. Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world. 1763 stores , 78 countries
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Inditex, a Spanish conglomerate operating six distinct retail chains across the globe is struggling with the future direction of its largest subsidiary, Zara, which contributes 76% of annual revenues and 85% of earnings before interest and taxes. Zara’s success has been due in large part to its implementation and continuous development of its quick response system which provides a competitive advantage by increasing supply chain flexibility and the speed with which it can respond to market forces
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Individual Assignment 1 Zara: Fast Fashion 1. + 2. Zara’s business and operating model is focused on speed and the need for fast fashion, I think a word that would classify it is mass customisation. It is targeted at young fashion and price conscious urban dwellers and is built on a vertically integrated system focussed on demand and supply. Zara is constantly updating its design and production base to deliver exactly what the client wants based on their buying habits and the latest trends
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what international competitor listed in the case is it most useful to compare indebted financial performance? What do these comparison indicate about operating economics? Why? Of the three competitors listed, H&M is the most comparable to Inditex because of their similar financial performance. As such, H&M is also the company most useful to compare and analyze Inditex’s financial performance and financial health to. There are many ways to compare Inditex with its competitors; analyzing financial
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1. Zara’s Business and Operating Model: Zara is the most profitable brand of Inditex and in 2003 is contributing to 73.3% of group sales. Its business model is developed on short deadlines, small quantities and rapidly changing trends. Zara links back end production to front end retailing run by adapting to changing customer demands rapidly. Zara never produces “classics”, all of their fashion is trendy, they follow three main concepts a) The customer buys immediately as the current stock will
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