Zara uses a mixture of strategies when sourcing their production. It uses most of outsourcing to produce basic items and initial fashion collection. It outsources about half of its production to third party (of the outsourced 60% from Europe, 30% from Asia, 10% rest of world). The sourcing strategy with external suppliers is based on expertise, relative cost, transportation cost and most importantly time sensitivity. At the beginning of each season Zara commits 50-60 % of its inventory, while quarter
Words: 467 - Pages: 2
Marketing Issues Sunday, December 28, 2008 Zara operation management, A business case! 1- Executive Summary Operations management is in regard to all operations within the organization related activities including managing purchases, inventory control, quality control, storage and logistics. A great deal of focus is on efficiency and effectiveness of such processes. An example of successful operations management in retail sector is obvious in Zara business model which is elaborated and discussed
Words: 3607 - Pages: 15
Business Strategy: Zara’s Strategic Vision The ‘fast fashion’ is one of the most innovative strategies of Zara, is based on going faster than the idea itself. Zara’s power is its speed: moving from the tendency to have the item in the store hangers. The fashion industry was a balanced range of movement of business was almost non-existent and known, knowing that each season lasts three or four months, then there are four or six months of sales. The difficulty of the sector companies to change
Words: 630 - Pages: 3
Zara Marketing Management Company background and relevant financial information The Inditex (Industria de Diseño Textil) is a clothing manufacturer group founded in Spain in 1985 by Amancio Ortega Gaona. This group is owner of Zara and from the 1990s launched other firms such as Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Zara Kids, and Uterqüe (see Table 1 in Appendix Section). With this wide brand selection, Inditex is actually able to satisfy women, men, and children
Words: 737 - Pages: 3
Sunder Elements of Dynamic Capabilities of ZARA Prepared by, Ashis Lamba (005EPGP2014) Bhupender Singh (007EPGP2014) Chandan Singh (008EPGP2014) The success of Zara in the fast changing fashion industry relies on its core capability in responsiveness
Words: 1696 - Pages: 7
UNIVERSITY Zara CASE STUDY Submitted to: Timajo, Renante Submitted by: Rodriguez, Suzaine Joyce Jimenez, Real Joy Ongbay, Maxenne Abigail Catbagan, Jethro A. Point Of View We assume the point of view of Pablo Isla Alvarez Tejera, who is the First Deputy Chairman and CEO of the Fashion retailer group, Inditex, in where Zara fashion stores is their most popular brand. B. Identify The Mission And The Vision Vision The vision of the company according to their website: “Zara is committed
Words: 1762 - Pages: 8
ZARA: IT for Fast Fashion Name: Institution: ZARA: IT for Fast Fashion Background of the Case Situation Zara is among the top international fashion brands under Inditex. Amancio Ortega founded the company in 1975 with its first store in La Coruna. Ortega had a primary goal of linking customer demand to manufacturing, and at the same time linking manufacturing to distribution. Inditex was created in 1985 as a parent company for Zara. In the same year, Jose Castellano joined Zara
Words: 2133 - Pages: 9
Zara Case Study Contents 1. Abstract 3 2. Current state 3 3. Problems with current state 4 4. Competitors 5 5. Target State 7 5.1. Considerations 8 6. IT strategy 9 7. Cost Analysis 11 8. Conclusion 11 1. Abstract Zara is one of the largest international fashion companies. It belongs to Inditex, a multinational retailer and manufacturer. At the beginning of 2003, Inditex operated 1,558 stores in 45 countries, of which nearly 550 were part of the Zara chain
Words: 3332 - Pages: 14
Zara vs. GAP Inc. American GAP and Spanish ZARA Abstract We are going to compare two super giant clothing retail companies of the world in this thesis. These two giants are dominating apparel retailing market nowadays with their simple and attractive with high level quality of clothes. We will try two analyze working culture, business performance and history, competition and geographic dominance of two clothing retailer giants. Years before two small stores opened and they succeed to
Words: 5155 - Pages: 21
Zara: IT for fast fashion Case Analysis The case for Zara shows a simple method of "if it's not broken, and works for us, then we'll use it" mentality. This case views Zara's business strategies and how IT supports their business decisions. Zara is in the clothing apparel business, owned by Inditex (Industria de Diseno Textil), which is a holding company that owns Zara and other retail chains. In their business model, Zara focused on three things: (1) responding quickly to customer demands and
Words: 382 - Pages: 2
