TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION I. Where are we? 1. Belonging to the Vivarte Group 2. The 3V’s business model 3. The value chain analysis 4. The Boston Box matrix 5. Brand positioning 6. SWOT II. Where we want to go? The Chinese market analysis 1. General facts about China 2. PESTEL analysis 3. PORTER’s five forces 4. Competitive environment 5. The Chinese clients types III. How we will get there? Action
Words: 5510 - Pages: 23
UNIVERSITY OF SUNDERLAND Bachelor of Arts (Hons) Student ID: 149159070 Student ID: 149159070 Student Name: DU WENWEN Student Name: DU WENWEN Module Code: MKT306 Module Code: MKT306 Module Name / Title: MARKETING STRATEGY Module Name / Title: MARKETING STRATEGY Centre / College: MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE Centre / College: MANAGEMENT DEVELOPMENT INSTITUTE OF SINGAPORE Hand in Date: Hand in Date: Due Date: 13 November 2015 Due Date: 13 November 2015
Words: 4165 - Pages: 17
AB311 STRATEGIC MANAGEMENT Course Outline for Seminar Groups 3, 5 and 8 ONLY Semester 2 of the Academic Year 2012-2013 Instructor: Clive Choo, awechoo@ntu.edu.sg Learning & Teaching Methods This course is structured in a seminar learning format, where a 4-hour seminar is conducted every week for a total of 13 sessions. Each seminar is intended to inform and equip students with the conceptual tools to synthesize, evaluate and analyze strategic or ethical issues. In addition, seminar activities
Words: 6937 - Pages: 28
Title: Case Study: H&M in Fast Fashion: Continued Success. Word count:2638 Abstract This report contains the analysis of value and culture of reputable apparel retailer H&M, as well as three analysis method, which is PETEL, Porter’s five forces, and VRIO framework, to analyse the external influence factors, competitors, and competitive advantages of H&M. Three new potential strategies are tested by using the model of Johnson and Scholes, and one proper strategy will
Words: 3142 - Pages: 13
being the third highest grossing film of all time during its theatrical run. That being said, like any fad, the success has to end sometime, and many people feel that much of what kills fads such as popular movie genres is oversaturation. Christopher Zara of the International Business Times when he explains how the once immensely popular Western film genre fell from
Words: 662 - Pages: 3
[See Fig 11.1 and Map 11.1.] Zara, a large clothing retailer headquartered in northwest Spain, has used an innovative strategy to power its global expansion. The company has grown to more than 1,292 stores in 72 countries since its founding in 1975. Zara has made extensive use of information technology and e-business methods to implement dramatic reductions in the time it takes to design, manufacture, and distribute fashionable clothing at moderate prices. Zara has achieved extraordinary speed
Words: 5816 - Pages: 24
the two issues would be to ask the question, “Would this issue exist if the firm did not exist?” If you are able to answer yes, the issue then needs to be classified as external. The company that I chose to conduct my SWOT analysis was the Zara Restaurant and Lounge which is located in Midtown Atlanta. The restaurant is three different venues
Words: 809 - Pages: 4
Europe, North America and Asia. The product portfolio of M&S comprises a whole range of clothing, footwear, gifts, house appliances, and food. As of the 1990s more competitors appear to the clothing market and M&S loses market shares. Competitors like Zara, The Gap or H&M were trend oriented, innovative and were able to sell their products at a very low price. In the autumn of 1998 British retailing descended into a sudden recession. In contrast to the first recession M&S did not come through unscathed
Words: 1990 - Pages: 8
Chapter 2: MANAGEMENT LEARNING PAST TO PRESENT CHAPTER 2 TAKEAWAY QUESTIONS 1. What can be learned from classical management thinking? 2. What are the insights come from the behavioral management approaches? 3. What are the foundations of modern management thinking? CHAPTER 2 LEARNING OBJECTIVES After completing this chapter, students should be able to: • State the underlying assumption of the classical management approaches. • List the principles of Taylor’s scientific
Words: 7300 - Pages: 30
Cash vs Accrual Under the cash basis of accounting… 1. Revenues are reported on the income statement in the period in which the cash is received from customers. 2. Expenses are reported on the income statement when the cash is paid out. Under the accrual basis of accounting… 1. Revenues are reported on the income statement when they are earned—which often occurs before the cash is received from the customers. 2. Expenses are reported on the income statement in the period when they
Words: 1632 - Pages: 7
