Identify the two or three drivers of Zipcar performance (deep indicators) around which strategies policies and practices can be designed or adjusted. One of the important drivers of Zipcar performance is the Marketing. Zipcar’s marketing plan relied on several low-budget tactics, they expect that 30% to 40% of their marketing impact would be driven by word of mouth, another 25% by free media generated by public relations and the rest by their own marketing efforts. The marketing shows a “urban
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ZIPCAR Case 1. Who are Zipcar’s primary stakeholders, and what are their particular interests? Zipcar’s primary stakeholders include their internal claimants, which are the executives and employees such as Scott Grffith; chairman and CEO, Steve Case; board of director, Ed Goldfinger; CFO, and Mark Norman; President and COO. Their particular interests are to drive Zipcar forward giving it strategic growth. They also aim maintain the business model and operations while maintaining focus on customer
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_________________________________________________ Professor of Management Practice Myra Hart, Senior Lecturer Mich ael J. Roberts, and Research Associate Julia D. Stevens prepare d this case. This case draws upon portions of an earlier case, “Zipcar,” HB S No. 802-085 (Boston: Harvard Bu siness School Publishing, 2002), written by Professor Myra Hart and Research Associat e Wendy Carter. HBS cases are developed so lely as the basis for cl ass discussion. Cas es are not intended to serve
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Case Reading 1 – TCMG 400 Zipcar: “lt's Not about Cars - It's about Urban Life" Each student reads and is prepared to have an opinion for class discussion about the case. You must have an answer to following question, or have your own self-prepared questions and comments. Teams use the questions and comments to prepare the case posters. The point is not that you follow any particular opinion, but being aware of opinions and, more importantly, facts surrounding the opinions you must find
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Zipcar Case The proposed venture in this case study has great potential in highly populated areas with a need for transportation. Since Zipcar provides the cars in areas close to the customer, this service would be easy to use. The drawback would be finding a way to make the benefit of utilizing Zipcar more compelling over other forms of transportation such as owning a car, using other car rental services, taxis, subways, or buses. The nice component of Zipcar is that it offers hourly services which
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zipsters were able to experience. Establishing a strong belief and value system will allow the benefits to rise as well. 4The Company positioning and ease of access for consumers certainly sets it apart from other companies. A definite plus to Zipcar is their appeal to the green movement as the option to share cars drastically limits environmental impact. Therefore their future relies on their ability to emphasis benefits,and appeal to new emerging trends.
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9-605-054 REV: JUNE 30, 2005 FRANCES X. FREI Zipcar: Influencing Customer Behavior Anita Karr frantically gathered everything she needed for her road trip: water, her favorite “mix” CD from Javier (the ex-boyfriend), ear plugs. After years as a struggling musician her sister was making her debut as the new drummer for No Bags to Check, a performance art/hard rock band that was gaining momentum on the East Coast college circuit. The venue for this breakthrough in her sister’s career was Lupo’s
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Case 6.2 Analysis Zipcar: A Business Model Innovator That’s Changing the Way People Think About Cars. 1. Answer: Zipcar has created a model that would be difficult for other companies to imitate with its technology infrastructure and low over-head. I think the motivation of Zipcar is the innovation services and customer first basic purpose. The initial business plan of Zipcar was to provide the convenience of owning a car, without actually having to pay for all the expenses of actually owning
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Case Study: Zipcar Bryan Gibson IT496 June 24, 2013 Table of Contents Case Description3 Firm History & Products3 Case Description Zipcar is a company that was co-founded by Antje Danielson and Robin Chase in January of 2000, and was based on a car-sharing system originally utilized in Germany and Switzerland. The concept was to allow car rentals by the hour, with arranged pick-up and drop-off times located in neighborhoods allowing customers to simply walk to the vehicle without
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Case 6.2 Analysis Zipcar: A Business Model Innovator That’s Changing the Way People Think About Cars. 1. Answer: Zipcar has created a model that would be difficult for other companies to imitate with its technology infrastructure and low over-head. I think the motivation of Zipcar is the innovation services and customer first basic purpose. The initial business plan of Zipcar was to provide the convenience of owning a car, without actually having to pay for all the expenses of actually owning
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