...Lecture 2 Investigative Essay: Anti-Communist Propaganda Part of the Cold War was fighting communism at home in the United States. As we’ve discussed in class, much of the anti-communism sentiment was fanned into a flame of hysteria. Much of what fanned these flames was propaganda distributed by the government and other organizations. This propaganda grossly exaggerated the threat of communism by using images and inflated language. For this essay, choose one of the posters or pieces of propaganda found at the following websites and write an analysis of it. For your analysis be sure to include what piece you are writing about, what kinds of images or language does it use, and how it uses images and language to manipulate fear toward communism. How does this piece of propaganda exaggerate the threat of communism in the country. The essay is worth 25 points and is due on Monday February 9. The essay should be at least a page to a page and a half long and written in essay format. Use the following websites for your search. They are also up on moodle. The Red Menace: 15 Vintage Anti-Communist Ads & Propaganda: http://weburbanist.com/2013/06/12/the-red-menace-15-vintage-anti-communist-ads-propaganda/ The Red Menace: Anti-Communist Propaganda of the Cold War http://www.kuriositas.com/2013/10/the-red-menace-anti-communist.html Writing in an Essay Format: Since this class is part of the writing requirements for your general education core, writing will be an essential...
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...Professor Joseph 5/7/2013 The Major Themes of Orwellian Imagine living in an environment under the surveillance of a big power, imagine being manipulated and controlled for every thought and action. The act of obeying orders from the big power leads to survival, and the rebellion for freedom leads to the most devastating punishment. Would you give in to the big power or would you fight? The novel Nineteen-Eighty Four written by George Orwell portraying through the view of the protagonist, Winston Smith, describing a nation called Oceania being under the ruling of the antagonist, a totalitarian Party or the Big Brother. In addition, it presented various methods such as constant surveillance, unending propaganda, distortion of language, historical revisionism, fear, torture, perpetual war, and lack of habeas corpus to characterize an oppressive and authoritarian government. The Party utilizes these methods to keep its citizens living in a state of fear, making them developing a feeling of dependency of the party. The novel Nineteen-Eighty Four has its significance today because all of the methods that characterize a totalitarian government are still presence, especially being currently utilized by the government of the United States. Once upon a time, the U.S used to be a land of unparalleled freedom. However, ever since the terrorist attack on September 11, 2001, the U.S government, primarily under the management of the bush administration, has been taking numerous steps of becoming...
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...7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's...
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...Media, Medicine and American Expectations What constitutes the media? Changed over time? What constitutes medicine? Health or health culture as alternate name to describe what course encompasses? Bert Hanson – medical breakthrough = social phenomenon * How has promise of medical breakthroughs influenced: media culture and patients expectations relationship between medicine and media place of medicine in American political culture How and why does the medical community use media to communicate with public? Increasingly interdependent spheres w/ differing perspectives on vision of media’s role is in “media-ted” world What makes health “news”? Producing Medical Heroes How and why has American society selected its medical heroes? How has this changed over time? What functions do depictions of heroic doctors (Walter Reed, and House, M.D.) and patients serve? How have fictional medical characters – in novels, Hollywood films, on TV – shaped expectations of medical culture? VD, HIV, and the Media How did the media contribute to the publics perception of venereal diseases and HIV? What images (both visual, and stories told to make a point) came most powerfully to cultural prominence? What were the aims of medical and public health authorities, the state, and media professionals in working to make those images publically visible? What role did the media play in changing public’s image of HIV? Stigmatization, Destigmatization, and Medical...
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...Introduction Advertisements are an everyday thing that you will experience. These advertisements can be found on the TV, on your way to work, in the paper, or in a magazine. Ads are meant to be seen, and their message is meant to be heard. Many ads have always incorporated a part of society into it. Whether this be music, race, patriotism, sexism, or sexuality, ads are meant to define society. Ads are based off what society believes are social norms, standards, and values currently in society. Sociology in Advertising DOVE: “Dove VisibleCare” (Print Media) Racism To start off the analysis of this advertisement, we must identify the target audience. Although it can be debated or perceived in a different way, it seems plausible that the target audience for this advertisement is an African American woman who desires to have smoother skin. This is based off the positioning of the models in relation to one another, which not only provides clues about who the target audience is but also the racial ideologies that are still prevalent in society today. All three female models in the advertisement appear to be of different race judging from their skin color. Whether Dove meant to line them up like this or not, they are lined up from darkest to lightest starting from left to right. It is also ironic to note the two panels in the background. The panels are a representation of “before” and “after” pictures of what skin might look like before and after using Dove’s product...
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...Evolution: Daneil Cztrom: 1930s caused a shift, 4 trends allowed the rise of modern media research propaganda research- war efforts public opinion- mseaures public attitudes citizen surveys for insights on social behavior and differences ex: deep water drilling poll pseudo calls (online, call in) to address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits * connecting cocooning: happy affluent family on the eastern coast, all having their own private media bubble today, the family would have ereaders or IPADS, ambient connectivity visions of the future digital home clip 1: vacuuming the house clip 2: a day made of glass the digital home expensive, the good life average person consumes 34G’s a day information abundance “wealth of information creates a poverty of attention” – Herbet Alexander Simon we can only read about 1-2 pages and then we bounce glance theory- we only glance at channels, ads, status updates and then move on hierarchy of digital distractions – least=work, middle=facebook, twiiter, high=romantic email, top= digital pain like dropping a phone, screen crash “once I was a scuba drive, and now I am a jet ski” selective retention theory: how we read weed through the information abundance, read some, then bounce. Communication fatigue- tamagotchi trend in social networking… basically you need to all update...
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...Celebrity Marketing In the Cold War Christopher Sigler History 328 Dr. Reaves March 11, 2014 Post World War II America was a period of massive economic growth in America. Despite a brief economic recession from 1946 to 1947, the years following World War II saw the United States become the world super power that it is today. From 1940 to 1950 the American Gross Domestic Product (GDP) increased 50% from $200,000 million to $300,000 million1 and by 1955 sixty percent of Americans identified as middle-class2. The exponential economic growth and social class shift during this period created several important changes to American culture. Many American families now possessed excess money; Money that was spent on single-family homes, entertainment, appliances, and cars, items that the general public could not afford before this period. The result of the influx of money not only changed the American family forever, but the marketing strategies used by companies as well. As Americans began to place a heavier value on entertainment, movie stars, actors, and other celebrities began to have a prominent influence on society. Post war-prosperity and the economic boom during the early cold war began the American, and eventually global culture of celebrity marketing. To understand the United States rise to a world superpower one must look at the aftermath of the widespread war of World War II. World War II was a global war that involved thirty nations and claimed the lives of...
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...Cicero and Plutarch describe her? Or was she a loyal mother and wife, as Asconius and Appian suggest? These contrasting accounts in the ancient sources warrant further investigation. This thesis seeks to explore the nature of Fulvia’s role in history to the extent that the evidence permits. Fulvia is most famous for her activities during Antony’s consulship (44 BC) and his brother Lucius Antonius’ struggle against C. Octavian in the Perusine War (41-40 BC). But there is a discrepancy among the authors as to what extent she was actually involved. Cicero, Octavian and Antony, who were all key players in events, provide their own particular versions of what occurred. Later authors, such as Appian and Dio, may have been influenced by these earlier, hostile accounts of Fulvia. This is the first study in English to make use of all the available evidence, both literary and material, pertaining to Fulvia. Modern scholarship has a tendency to concentrate almost exclusively on events towards the end of Fulvia’s life, in particular the Perusine War, about which the evidence is much more abundant in later sources such as Appian and Dio. However, to do this ignores the importance of her earlier activities which, if studied more fully, can help to explain her later actions in the 40’s BC. This thesis is divided into five chapters. The first provides an introduction to the topic and a biography of Fulvia. The second is a review of the modern scholarship ii on Fulvia. The third focuses...
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...When I was looking for public service ad to analysis, I saw a poster that is magical and very interestingly propagandist. This poster seemed similar to World War II Soviet Union and Nazis propaganda posters. It has very distinct style and very mind boggling title that you never going to understand, unless you make some research on it. After seeing the poster, I felt that I had to know the meaning behind this puzzling design, and most importantly the message of the poster and the reasons why the author including the things that are hard to analysis and explain. To do the analyzing, I will use Rhetorical triangle and Toulmin analysis. Rhetorical triangle analysis consists of the text (Logos), author (Ethos), and audience (Pathos). The Toulmin analysis consists six parts: claim, data, warrant, qualifier, backing, and rebuttal....
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...Introduction: The use of IT and social media was the differentiating factor in the US politics, which catapulted Barack Obama ahead of Mitt Romney and has secured Obama’s second term as the President of the United States. For a long time, traditional social media has been the medium of communication of ideas in politics. Dating back to the 1950s, shrewdly assembled team of social media experts would have designed and crafted political campaigns that appealed and rallied the emotional side of supporters. Most of the occasions, contesting candidates would have carefully selected controversial policies that the majority were against, to garner support by invoking them to think that dethroning the current office would be “changing for the better”. Social Media experts would then exaggerate these feelings of unrest and protest in the undecided voters by publishing contents that citizens feel that are controversial. The reigning party would also, with the help of traditional social media, attempt to strengthen their foothold in the office by reinforcing the pathetic few policies that they have implemented during their term. Traditional social media has indeed played a pivotal role in all political elections all around the globe. However, with the ubiquity of smartphones and personal computers, coupled with a massive surge of online social platforms, the pivotal change of politics seem to lie in the hands of the party who knows how to play the game of IT. There have been numerous...
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...Containing Communism Through CIA Covert Operations Kurt Trendle PS335-01 American Foreign Policy Dr. Holzhauer 11/25/12 Kurt Trendle PS335-01 Major Film Analysis In my film analysis I chose three films that deal with previous U.S. administrations and more specifically the CIA's covert operations in supporting and aiding groups in other countries that ultimately opposed communism. The support of these groups was a way to perpetuate the containment policy. Chile: The Other 9/11 (2003), color, 60 minutes. British Broadcasting Corporation (BBC).:d Nicholas White; p Nicholas White; c Chris Openshaw Chile: The Other 9/11 is a documentary by the BBC which details the hour-by hour events of the military coup that led General Augusto Pinochet to power during the Cold War. On September 11th, 1973 President Salvador Allende was warned of a possible rebellion but continued on to the Presidential Palace of La Moneda in Santiago, Chile. That day President Allende sent out a broadcast that he will not step down. Allende was the first Marxist to be democratically elected. He put into place reforms that raised wages, lowered prices, and advocated for free education and healthcare. He nationalized banks and industries such as American-owned copper mines which really infuriated President Nixon (White 2003). On September 11th, the military, led by the Commander of the Army General Augusto Pinochet, surrounded the palace demanding that President Allende transfer...
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...ASSESSMENT 1: TUTORIAL REPORT 1 DOES ADVERTISING MIRROR OR SHAPE SOCIETY? Table of Contents Table of Contents.................................................................................................................................................... 1 Executive summary ................................................................................................................................................ 2 Discussion ............................................................................................................................................................... 3 The evolution of advertising and it’s roles in business and society ........................................................................ 3 Analysis of the agency structure and its key players .............................................................................................. 4 The process of developing an effective advertising campaign ............................................................................... 5 Summary of Findings .............................................................................................................................................. 6 References .............................................................................................................................................................. 6 Executive summary The argument of whether advertising mirrors or shapes society has been going on for a long time. According...
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...This article is devoted to the analysis major historical traditions of China’s international relations. Chinese specialists have long been urged to establish a distinctive school of international relations , rejecting the hegemony of “Western” social science theory and turning back to China’s history. Under the leadership of propaganda officials, Chinese authors increasingly invoke the premodern, sinocentric model of international relations in Asia, reviving the label “tianxia” (all under heaven). Reflecting Hu Jintao’s “harmonious world,” imperial China’s tribute system is now often cited as a model. These developments have thrown the spotlight on views of China’s traditions in international relations, not only inside China but across all of East Asia, where China’s rise evokes memories of a long history of interaction. Although Chinese foreign policy since 1949 has had distinctive characteristics, the forces that shape Beijing's foreign policy and many of its overall goals have been similar to those of other nations. China has sought to protect its (sovereignty) and (territorial integrity) and to achieve independence of action, while interacting with both more powerful and less powerful countries. As with most other nations, Beijing's foreign relations have been conditioned by its historical experiences, nationalism and ideology, and the worldview of its leaders, as well as by the governmental structure and decision-making process. At times China's domestic policies have had...
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...Analysis: Beijing’s tough line vs. Manila in Panatag Shoal standoff DAVID LAGUE, REUTERS May 25, 2012 9:52pm HONG KONG—Alongside an armada of paramilitary patrol vessels and fishing boats, China has fired off a barrage of historical records to reinforce its claim over a disputed shoal near the Philippines in the South China Sea. While this propaganda broadside makes it clear Beijing will take a tough line with Manila as a standoff over Panatag (Scarborough) Shoal continues into a seventh week, the exact legal justification for China's claim and the full extent of the territory affected remain uncertain, according to experts in maritime law. Like most of its claims to vast expanses of the resource-rich and strategically important South China Sea, Beijing prefers to remain ambiguous about the details, they say. This allows the ruling Communist Party to demonstrate to an increasingly nationalistic domestic audience that it can defend China's right to control a swathe of ocean territory. And, it avoids further inflaming tensions with neighbors who are already apprehensive about China's growing military power and territorial ambition. "This ambiguity serves China's domestic purpose which is to safeguard the government's legitimacy and satisfy domestic public opinion," said Sun Yun, a Washington DC-based China foreign policy expert and a former analyst for the International Crisis Group in Beijing. Potential flashpoint Rival claims to territory in the...
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...------------------------------------------------- 英语毕业论文:The Features of Advertising Language ------------------------------------------------- 来源：天星 更新日期：2007-12-04 点击：10175 ------------------------------------------------- Analysis of Advertising English Through Classification ------------------------------------------------- I. An introduction to Advertising ------------------------------------------------- 1. Definition: ------------------------------------------------- American Marketing Association (AMA) defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.” Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a style of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money. ------------------------------------------------- 2. Advertising Components: ------------------------------------------------- According to the...
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