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Aibo

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1. Cum ar putea factorii personali sa influenteze cumpararea unui AIBO?Dar a unui WEET BOT?
Desi un robot este o “persoana “ fara sentimente, printre factorii care pot influenta cumpararea acestui tip de produs se pot regasi aceleasi nevoi/necesitati care apar in cazul cumpararii unui animal de companie. Desi AIBO este doar un robot,el poate suplini in mare masura prezenta unui animal de companie. Functiile acestuia sunt din cele mai diverse. Avand un vocabular de peste 1000 de cuvinte, AIBO este capabil sa inteleaga comenzile si sa poarte chiar si conversatii, dar nu foarte complicate. De asemenea, robotul AIBO nu trebuie spalat,nu trebuie hranit si nici nu necesita o atentie sporita.
Cu toate astea, robotii raman insa accesorii mecanice. Punand in balanta avantajele si dezavantajele acestor roboti,putem spune ca avem si un raport sentiment- pret, in conformitate cu investitia in sine. Avantajele mai sus mentionate sunt menite sa serveasca cumparatorul ,facilitandu-i intr-un fel sau altul viata sociala. 2. Ce factori culturali si de clasa sociala ar putea influenta decizia de cumparare a unui AIBO sau a unui WEE BOT?
In ceea ce priveste achizitionarea unui robot, atitudinile consumatorilor fata de produs pot fi complexe. Ele variaza in functie de: infatisare, de aptitudini sau de timpul de functionare.prezenta raportului calitate-pret este esentiala, cumparatorul punand calitatea si pretul redus pe primele locuri.
In ceea ce priveste factorii care pot influenta alegerea unui anumit produs acestia pot fi in functie de cultura cumparatorului , de clasa sociala sau de grupurile de referinta de care apartin.
Se susţine că familia este variabila care exercită cea mai puternică influenţă asupra comportamentului consumatorului, deoarece ea influenţează deciziile fiecărui membru al ei, iar influenţele ei se resimt pe o lungă perioadă de timp, în general pe întregul ciclul de viaţă al individului. 3. Cum ar putea grupurile de referinta sa influenteze interesul unui consumator fata de robo-animalele de companie sau fata de roboti in general?
Grupurile de referinţă sunt grupările care influenţează evaluarea, aspiraţia şi comportamentul individului, deoarece acesta consideră grupul ca punct de reper, ca standard în procesul sau de formare a opiniilor, atitudinilor, normelor. Astfel, acestea pot influenta decizia de achizitionare a unui astfel de produs. In aceasta categorie intra si familia individului care dupa cum am mentionat mai sus are un rol important in decizia de cumparare precum si in alegerea produsului.
Existenta in familie a unui copil,poate determina alegerea unui astfel de produs. Dorinta copiilor de a fi inconjurati de prieteni necuvantatori poate fi astfel simplificata de aparitia acestui produs care nu necesita nici o atentie deosebita si nici costuri mari de intretinere.
Pe de alta parte,cresterea puterii de cumparare conocomitent cu cresterea nivelului de educatie si cultura,ii da posibilitatea cumparatorului de a-si satisface mai multe nevoi,mai sophisticate,de nivel calitativ mai ridicat,aspect de care este absolute obligatoriu sa tina seama producatorul,pentru a veni in intampinarea dorintelor consumatorului. 4. Ce motive sau nevoi este posibil sa satisfaca un individ atunci cand cumpara un robo-animal de companie?
De cele mai multe ori ,persoanele care achizitioneaza un animal o fac pentru a avea permanent o companie sau pur si simplu pentru ca iubesc animalele . De asemenea, achizitionarea unui robo animal usureaza indatoririle pe care in mod normal cumparatorul le-ar fi intampinat daca ar fi achizitionat un animal de companie. 5. De ce credeti ca a ales Sony sa isi vanda roboteii AIBO numai pe internet? Cum ar putea influenta acest lucru procesul decisional de cumparare pe care il parcurge consumatorul? Considerati ca a fost o decizie inteleapta?
Decizia firmei Sony de a vinde robotii AIBO numai pe internet poate fi o decizie adaptata la asteptarile si dorintele actuale ale consumatorilor.
In general motivele pentru care o companie doreste sa se lanseze in comertul electronic sunt: extinderea zonelor de activitate pentru pieţele naţionale şi internaţionale - cu un capital minim, o companie poate rapid şi uşor să-şi localizeze clienţii, furnizorii potriviţi şi cei mai buni parteneri de afaceri din lume, precum si de reducerile drastice ale costurilor pentru distribuţie şi servicii pentru clienţi: utilizarea Internet-ului duce la scăderea semnificativă costurilor, cu toate că prezenţa pe Internet implică unele costuri iniţiale, care diferă în funcţie de serviciile dorite (email, Web etc.), dar acestea se amortizează relativ repede. 6. Cum ar putea vanzarea exclusiv pe internet sa influenteze rata de raspandire a roboteilor AIBO? Ce ar putea face Sony pentru a grabi raspandirea robotior de divertisment?
Firma Sony trebuie sa ia in calcul toate posibilitatile aferente ambelor cazuri: de castig sau de pierdere. Avand in vedere ca este o firma cu o pozitie importanta pe piata ,cu o vechime in domeniu,vanzarea online nu ar reprezenta neaparat o rata negative a vanzarilor.
Astfel, pentru a se baza pe un success garantat,firma trebuie sa ia în calcul modul în care se face informarea asupra produselor/serviciilor oferite, preţurile, condiţiile de livrare, modul de plată, serviciile post-vânzare, politica şi condiţiile de returnare etc. Toate acestea pot fi lucruri prin care se poate deosebi în raport cu competitorii.
Astfel,firma Sony poate realiza o prezentare interactivă, care să asigure informaţii detaliate în legătură cu produsul sau servicii adiţionale de care clientul beneficiază dacă va cumpăra produsul respectiv. Informatiile bogate, illustrate si de o calitate buna despre orice produs pot determina o pozitie favorabila pentru firma precum si o crestere semnificativa a vanzarilor.

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