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All Hail the New King !

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All hail the new king !
As FaceBook’s IPO unfolds over the course of 2012, we will learn more and more about Mark Zuckerberg as the new hailed “King” of the techies.

Is it all about the cash?
It would seem Zuckerberg has the world at his feet. His empire includes over 800million Facebook users and based on a recent valuation he will be worth over $28 billion at the age of 27 (The Guardian). Money can not be his only motivator, it has been reported that at the age of 22 he turned down several offers for Facebook, famously $1billion from Yahoo in 2006. What leadership traits does Zuckerberg have that drives him to pursue his calling “…to give people the power to share and make the world more open and connected…”?

A divine right?
Zuckerberg is focused on his ambition of making the world social or “not changing human nature but enabling it...” as he labels it. Ancient leadership theories indicate that charismatic leaders were “chosen ones” with spiritual powers and a “cult like” following. In the early days of Facebook, Zuckerberg had the adulation of “followers” who were willing to sacrifice salary for shares. Even normal folk outside his “techie” circle, such as David Choe, a graffiti artist, who chose stock options as payment for decorating Facebook’s offices. He is estimated to walk away with $200m after the IPO.

Inventor or imitator?
Evidence suggests that Zuckerberg simply steals ideas. Take the name “Facebook”, according to reports the original idea is thought to have come from Zuckerberg’s high school, where Facebook was the name of a physical book passed around classmates. Then the whole concept of the “real” founders of Facebook, the Winklevoss twins, who were classmates of Zuckerberg at Harvard. Perhaps he isn’t the philanthropist we are led to believe, and perhaps there is a killer instinct inside him feasting on control and competition – particularly the fight against Google. In a recent article in the New York Times, we get a glimpse of Zuckerberg’s ambition when he makes reference to other big high tech companies in Silicone Valley, and how Facebook would be bigger than all of them.

Trust me, I’m on your side.
Do we therefore need to be concerned that Zuckerberg will control one of the most powerful technology companies on the planet? Goleman’s leadership theories indicate that people will not automatically trust one other with sensitive information. The leader must first be trusted. Yet millions of us use Facebook every day, offering personal data to fuel Facebook’s profits. Trust is an essential ingredient for effective leadership and even Zuckerberg gets it wrong, like the recent changes to the personal adverts. A quick, honest, public apology seems to have us all in adulation again. However simple he makes it for its users to hide their personal detail, Facebook continues to leave the default settings to “open” because that’s’ how they are going to make money and justify their valuation. Web guru Danny Sullivan puts it this way: "The complexity [of Facebook's new privacy controls] may still leave users feeling there are too many controls to be in control."
Look behind you!
As the IPO continues and competition for customer data heats up, Zuckerberg will need to be wary of his leadership journey, and pay close attention to the dilemmas of charismatic leaders, in particular invincibility and narcissism, otherwise he may not anticipate Google’s next move in social media, as the search giant’s Google Plus has already amassed an impressive 90 million users globally. References:
Bilton, N. (2011). A Walk in the Woods With Mark Zuckerberg. Available: http://bits.blogs.nytimes.com/2011/07/07/a-walk-in-the-woods-with-mark-zuckerberg/?scp=19&sq=&st=nyt. Last accessed 3rd Feb.

Chunka, M. (2011). Facebook's Privacy Issues Are Even Deeper Than We Knew. Available: http://www.forbes.com/sites/chunkamui/2011/08/08/facebooks-privacy-issues-are-even-deeper-than-we-knew/2/. Last accessed 9th Feb 2012.
Levy, A. (2012). Zuckerberg Tops Google Founders With $28.4 Billion Facebook Haul. Available: http://www.businessweek.com/news/2012-02-08/zuckerberg-tops-google-founders-with-28-4-billion-facebook-haul.html. Last accessed 9th Feb 2012.
Ngak, C. (2012). Facebook graffiti artist David Choe, from homeless to millions. Available: http://www.cbsnews.com/8301-501465_162-57371249-501465/facebook-graffiti-artist-david-choe-from-homeless-to-millions/. Last accessed 3rd Feb 2012.
Paul, I. (2010). Grading Facebook's Privacy Changes. Available: http://www.pcworld.com/article/197339/grading_facebooks_privacy_changes.html. Last accessed Feb 3rd 2012.

Rickards, T (2012). Dilemmas Of Leadship. Oxon: Routledge. 77, 121.

Rushe, D and Chaudhuri, S. (2012). Facebook IPO: five things we learned. Available: http://www.guardian.co.uk/technology/2012/feb/02/facebook-ipo-five-things-we-learned. Last accessed 2nd Feb 2012.

Stempel, J. (2011). Winklevoss twins end appeal of Facebook settlement. Available: http://www.reuters.com/article/2011/06/23/us-facebook-winklevoss-idUSTRE75L7NS20110623. Last accessed 5th Feb 2012.

Unknown. (2012). Google Announces Fourth Quarter and Fiscal Year 2011 Results. Available: http://investor.google.com/earnings/2011/Q4_google_earnings.html. Last accessed 5th Feb 2012.

Unknown. (Unknown). Crunch Base. Available: http://www.crunchbase.com/company/facebook. Last accessed 6th Feb 2012.

Unknown. (Unknown). Facebook. Available: http://www.facebook.com/facebook?sk=info. Last accessed 3rd Feb 2012.

Vogelstein, F. (2007). How Mark Zuckerberg Turned Facebook Into the Web's Hottest Platform. Available: http://www.wired.com/techbiz/startups/news/2007/09/ff_facebook. Last accessed 9th Feb 2012.

Wasserman, T. (2012). Larry Page: Google+ Now Has 90 Million Users. Available: http://mashable.com/2012/01/19/google-plus-90-million/. Last accessed 5th Feb 2012.

Zuckerberg, M. (2010). Making Control Simple. Available: http://blog.facebook.com/blog.php?post=391922327130. Last accessed 3rd Feb 2012.

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