...Segmentation and Market Mix Michael A. Costa MKT/571 May 19, 2014 John Mullin Segmentation and Market Mix AutoZone is a unique company in its ability to market to a multitude of consumers. The company targets all consumers that own and operate motor driven equipment. AutoZone targets these consumers using a variety of segmentation methods. AutoZone segments its markets demographically, geographically, using psychographics, behaviorally, and using business segmentation to achieve its marketing goals. AutoZone understands that its customers will go to whichever company is willing to provide him or her with the best products at the right price. The company is willing to create the brands to entice consumers to pay more for higher quality products. AutoZone’s strategy has been to provide its customer with the best quality products at the right price. The company will only market those products it believes are the best for its customers. AutoZone markets itself to one type of consumer. When discussing AutoZone's patrons, the type of consumer refers to a large part of the population. AutoZone markets its products and services to any individual who owns and operates anything with a motor. The company markets its products to the do-it-yourselfer, the hobbyist, the backyard mechanic, the small business, and the individual that wants to purchase the product and use someone else to install it. The do-it-yourselfer market is what AutoZone is built on. This market...
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...Functions of Management MGT/330 Functions of Management In 1916 a book entitled "Administration Industrielle et Generale" was published that set forth five management functions. The author was a French coal mine director named Henri Fayol. Fayol insisted these five distinct functions of managing were applicable in any industry. In the 1950’s, management textbooks of the time began to write some of his ideas into their content. Today's textbooks have condensed them to four: planning, organizing, leading and controlling. Staffing was originally included as the fifth step (Norman, 2014). The first function is planning, which will determine the direction a company is going to go in. In the world of business there are many adverse factors that can influence these management functions. Future goals, the steps to achieve these goals, future business and economic conditions, the allocation of resources and reducing waste are all factors to be considered during the planning stage. During the planning stage, managers must formulate objectives to be reached by certain company deadlines and decide on which steps will best get them there. Managers must also re-evaluate their plans under changing conditions and make adjustments when necessary. Next would be the organizing function, where it is important that managers identify activities to be accomplished. By bringing together physical, human and financial resources, managers are able to achieve the company’s objectives...
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...retailer of automotive parts and accessories in the United States. As of August 28, 2004, the company operated 3,420 auto parts stores in 48 states and the District of Columbia; and 63 auto parts stores in Mexico. Each store carries a product line for cars; sport utility vehicles; vans; and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Besides, AutoZone has a commercial sales program in the United States (AZ Commercial) that provides commercial credit, and delivery of parts and other products to local, regional, and national repair garages, dealers, and service stations. The company also sells its auto and light truck parts through www.autozone.com, and ALLDATA automotive diagnostic and repair software primarily to do-it-yourself customers. AutoZone is based in Memphis, Tennessee. Growth Dynamics AutoZone has experienced a three year revenue growth rate of 2.44% which is a decrease from their five year revenue growth rate of 5.0%. Earnings growth over the last five years is 37.02% compared to the industry growth of 15.47%. AutoZone reported a Net Income of $566,202,000 in 2004 which has continually risen over the last three years from $428,148,000. AutoZone is growing mainly through new store openings. With 3,505 stores open in the United States and Mexico, AutoZone is the leading auto parts retailer, followed by Advance Auto Parts which has 2,708 stores in the United States, Virgin Islands...
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...AutoZone, Inc. (AZO): Analysis Report 1 AutoZone, Inc. (AZO): Analysis Report John Becker Financial Capstone Course Professor Ian Hudson December 11, 2011 AutoZone, Inc. (AZO): Analysis Report Introduction and Background (Part 1): AutoZone is probably best known in the US for its large chain of retail stores selling replacement auto parts, auto accessories, auto tools, and related merchandise. As of February 2 2011, the firm had 4,425 retail stores in the continental US and 249 stores in Mexico (AutoZone, 2011). AZO competes primarily with O’Reilly Automotive (ORLY), Advance Auto Parts (AAP), and The Pep Boys (PBY) in the specialty retail sector. It should be noted that CarQuest, owned by General Parts, Inc., is significant private competitor (Hoovers, 2011). Thanks to a history of very aggressive growth and acquisition, AZO is the largest among these, with ORLY not far behind in terms of market capitalization. AZO’s growth has outpaced its rivals in recent years. It has met great success with its retail “DIY” outlets, with its commercial sales to local repair garages, with its private-label line of replacement parts, and with its online sales through the Autozone.com website. AutoZone’s progress to becoming the largest publicly-held replacement auto parts supplier in the US can only be described as very impressive. Joseph Hyde III opened his first store in 1979 with the name “Auto Shack.” The opening in Forrest City, AR followed Hyde’s ventures in other specialty...
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...replacement parts and accessories in the United States. The Company also operates stores in Puerto Rico and Mexico. 1 52 155 23 53 40 67 478 38 104 84 181 157 119 67 62 59 79 85 547 112 98 180 14 221 144 26 101 6 45 233 121 70 13 129 20 37 71 15 69 1 34 19 5 2 6 1 30 233 Each store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Many stores also have a commercial sales program that provides commercial credit and prompt delivery of parts and other products to local, regional and national repair garages, dealers, service stations, and public sector accounts. AutoZone also sells the ALLDATA brand of diagnostic and repair software through www.alldata.com. Additionally, we sell automotive hard parts, maintenance items, accessories, non-automotive products and subscriptions to ALLDATAdiy product through www.autozone.com, and our commercial customers can make purchases through www.autozonepro.com. AutoZone does not derive revenue from automotive repair or installation. 279 27 4,534 stores in 48 states in the United States, the District of Columbia and Puerto Rico 279 stores in 31 Mexican states and the Federal District. Selected Financial Data (Dollars in millions, except per share data) 2007 $6,170 $1,055 $ 8.53 23.2 % 0.1 % 17.1 % $ 845 2008 $6,523 $1,124 $10.04 23.9 % 0.4 % 17.2 % $ 921 2009 $6,817 $1...
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...Tigerlily 200094 International Marketing Research Project - Part 3 Courtney Zammit 17456917 • University of Western Sydney, Parramatta • 31 May 13 Contents Tigerlily 1 Introduction 3 Market Segmentation 3 International Marketing Mix Strategies 4 Product Strategy 4 Pricing Strategy 5 Place Strategy 6 Promotion Strategy 6 Recommendation for International Marketing Mix Strategies 7 Appendix 9 Segmentation criteria 9 Product Strategy 9 Price Strategy 10 Promotional strategy 11 Reference List 12 Introduction In this final part of the report there will be discussion on the advantages and disadvantages of different International Marketing Mix Strategies and suggestions as to which International Marketing Mix Strategies would be more suitable for Tigerlily to adopt in order to expand its products into Argentina. RE1 and RE2 were vital preliminary information searches in order to be able to conduct and recommend the most suitable strategies and methods for Tigerlily. Market Segmentation Market Segmentation criteria is made up of 4 key elements; Demographic, behavioral, lifestyle and ethnicity based (refer to appendix for more information) (Fletcher & Crawford 2011). When looking at the demographics of Argentina it shows their population almost doubles to that of Australia, at 42,610,981 people with a significantly large proportion of the population residing in Argentina’s Capital, Buenos Aires (Central intelligence Agency 2013). The age...
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