...Target Market Segmentation E-commerce is becoming more international now as more foreign countries flock towards the online marketplace. Technology is becoming less expensive as it is being produced more than ever. This allows underdeveloped countries to use these online marketplaces such as eBay or Amazon. Across the world, shoppers are buying more products online; and even with their mobile phones. Amazon is creating websites for China. The U.S. has been using Amazon for over 20 years now, and it has grown to offer just about anything you can think of. Amazon’s biggest selection is in books, movies and media, That is only because they started the company as an online bookstore, Amazon is now selling over 200 million products in the U.S. and 306 items sold every second (Yarow, 2012). Amazon has approached its marketing strategy differently than some companies by using segmenting over having specific target markets. When a customer joins Amazon, they do not get questioned on personal information to determine what marketers will promote to them, but their behavior throughout the site plays a huge role. As customers use the site, their activity is recorded and registered to then be provided with content related to what they’ve previously had an interest in. This can all be done with very simple technology that can even build automated messages through emails to customers (Kanary, 2014). Amazon seems to attract individuals of the higher class than those that use eBay. Amazon promotes...
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...7p’s for Amazon Price – Amazon has lowered its prices of items due to more completion with other e-tailers such as eBay. Products – Amazon allows customers to buy products that are cheaper. The customers would place an order and amazon orders it straight from the local warehouse, this then means the delivery speed is quicker and the customer gets the product a lot quicker. This lowers storage cost and allows businesses to provide a larger range of products instead of having a slow delivery speed and a small amount of products stored, this makes them have a large variety of products. Place – Amazon can access the international markets by being on the internet, they can set up multi – language Amazon can access the international markets by being on the internet, they can set up multi – language website to target specific markets, also there isn’t much cost as a store isn’t needed since it is directly from the manufacturers. Promotions – Amazon allows customers their products according to what they want. Also social media has now become more popular that means that this has become a main way of communication so people chose it as a main form of buying things, this promotes the business because it’s quick, easy and simple to use. It’s a lot more cost effective and is a lot effective for people who don’t have enough time to shop. People - For customers, it can save lots of time and this means they can order what they want and chose from a bigger variety of things instead of...
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...much you want to pay each month. With the improved development of internet speed, more customers are preferring to watch their movies and TV shows online thus decreasing the usage of DVDs. This is considered a weakness of Netflix, because the company decided to separate their services into two categories: the streaming Netflix and DVD.com, a Netflix company which offers physical DVDs that are delivered by mail. The DVD by mail operations have decreased considerably in recent years and the decline of memberships is expected to continue in the future. On the other hand, a big advantage Netflix has compared to other similar services, is the growth of International markets. Netflix is present in more than 200 countries and has always been looking for opportunities to grow even more and access additional International markets in the near future. In addition to this, the development of original series exclusive by Netflix such as Narcos and House of Cards, not only helps to retain existing clients but also attracts new clients as well. In conjunction with opportunities, Netflix has some threats that...
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...Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate tristique neque ut aliquam. Cras volutpat arcu eu sapien accumsan, sed malesuada odio porttitor. Aliquam sit amet massa nunc. Pellentesque malesuada tincidunt nunc, et consectetur odio adipiscing molestie. Ut placerat magna at metus viverra tincidunt. Donec quis nunc eros. Ut nec augue aliquet mi porta tempor. Etiam sed tincidunt nisl. Aliquam blandit, diam quis posuere tristique, turpis risus luctus elit, nec blandit erat ipsum non tellus. Suspendisse porta metus nisl, nec bibendum risus semper id. Pellentesque imperdiet lorem libero, vel adipiscing lacus varius vel. Curabitur sagittis mauris rhoncus accumsan pulvinar. Donec ac enim in est tempor pretium vel non est. Curabitur eget risus aliquet orci iaculis laoreet. Nullam pretium quis metus nec pharetra. Curabitur sed augue id sapien dignissim bibendum a eget massa. Integer blandit ipsum ligula, non congue turpis aliquam id. Praesent lorem elit, pulvinar eu semper ut, pharetra a ligula. Cras tempor lobortis nulla non varius. Morbi at convallis erat, interdum accumsan ante. Pellentesque sagittis lacinia libero, a sagittis mauris dignissim posuere. Donec quis aliquam lorem. Curabitur sed lectus vel urna malesuada sollicitudin a ac nibh. Phasellus blandit purus vitae ante semper pretium. Suspendisse potenti. Pellentesque ornare sapien in tristique congue. Proin eget interdum ante, sit amet iaculis odio. Integer mauris sem, rutrum eu hendrerit id, pellentesque...
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...Consequently, this paper will attempt to explain on the civil along with the social uses of drones. There are growing numbers of in-flight drone platforms, comprising of the very energetic do it yourself society. The machines are getting to be more vigorous, with the potential to sustain heavier payloads for extensive flight periods. As with the increasing interest as well as the potential for these tools to tackle novel areas of requests, it is important to address on the civil uses of drones. Thus, among this uses they do comprise of the agricultural sector. Basing on various researches conducted by the “Association for Unmanned Vehicle Systems International” the news suggested that. The agricultural use of drones could involve 70% of the market. The explanation pointed out for this comprised of the desire to monitor crops strictly so as to enhance supervision along with the yields. The close infrared sensors can be adjusted to sense crop health. The other civil use of the drone is in the mines whereby the mine industries are already arranging drones all over the world with immense competence and safety increase to evaluate precisely site conditions. To examine pit walls as well as analyze...
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...Mirow Seminar Paper on Strategies to Achieve Market Leadership: The Example of Amazon (Summer term 2005) presented by: Sören Preibusch, 215995 Matthias Fleckenstein, 215274 Kottbusser Damm 24 Magistratsweg 21 10967 Berlin 13593 Berlin Berlin, May 17, 2005 Table of Contents I Table of Contents Table of Contents ............................................................................................ I Table of Abbreviations.................................................................................... II Table of Figures............................................................................................. III Table of Tables..............................................................................................IV 1 Introduction.................................................................................................. 1 2 Market Leadership as a Strategic Goal in Electronic Commerce ................ 1 2.1 Value Chains and Actors in EC............................................................. 1 2.2 Principles for Success in Electronic Commerce.................................... 3 2.3 Porter’s Branch Structure Analysis applied to EC Markets ................... 4 2.4 Context Factors and Value Creation Potentials in EC Markets ............. 8 2.5 First Mover Advantage and the Role of the Pioneer ............................. 9 3 Amazon.com – The Road to Market Leadership .....................................
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...The Languagelessness of Immigrants Ivy Dr. S. Xie English 239.03 Nov 21, 2012 People are in the fortunate position of choosing where in the world you would like to live. However, most immigrants facing removal proceedings are frequently hamstrung by language and cultural barriers. Both Kingston’s Woman Warrior and Suki Kim’s The Interpreter illustrate languagelessness of Chinese and Korean immigrants across American states, which are rejection by failing assimilation into American mainstream, loneliness and isolation from other people, and sense of identity crisis. Rejection by failing assimilation into American mainstream For the first generation born in America, it is especially difficult to reconcile the heavy-handed and often restrictive traditions of the emigrants with the relative freedom of life in America. In Women Warrior, Kingston draws a sharp contrast between her fantasy about Fa Mu Lan, the Chinese traditional woman warrior, and the defining moments of her real "American life." Fa Mu Lan had her village's grievances tattooed on her back; Kingston has Chinese stories practically drilled into her brain and is labeled with racial epithets. Her personal struggle and vengeance lie in making sense of the stories through writing, in depicting through words the struggles of growing up Chinese-American. There is an important difference, though, Fa Mu Lan could achieve her vengeance and then return home, but Kingston's vengeance seems to be a never-ending struggle...
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...Wonder Woman was more than a lasso slinging, bullet dodging super hero; she is an American feminist’s icon. Wonder Woman was introduced to Americans during World War II, by William Moulton Marston, a Harvard trained psychologist and lawyer. She represented nationhood at a time when our nation was at war. She was the daughter of Queen Hippolyte ruler of an all-woman race of Amazons living on Paradise Island, somewhere located in the Bermuda Triangle. She was named Princess Diana, after the Romanized version of the Greek Goddess Artemis (Emad, 2006). Since the inception of Wonder Woman, her origin has changed twice. Originally she earned her power and title she embodied for decades when she won a power competition amongst the other Amazonian women. In the second version of her origin she did not win her powers but instead was given them to her by the Gods themselves. Wonder Woman was much more than a comic book super hero. According to historian Lori Landay, “Wonder Woman operated in wartime popular culture as a metaphor for the movement in femininity out of the garden and into the war” (p. 11). She contained her super human powers from the public and lived a dual life, nurse and super hero. This reinforced the perception that women need to hide the power and strength allowing men to remain the dominate species. By the late 1990’s, Wonder Woman’s image changed and began to align with the times. She bared a more determined look, her body was toned and she donned a more “ready...
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...and the people around them” (Feran, 2011). The bags and goods sold from Thirty-One are all sold as direct-sales where the sales consultant typically sells at hosted parties; however, it also includes sales online. This allows for all hours shopping which was an intentional reason for starting the company; the CEO was in Atlanta before the company existed, attempting to shop at gift stores and “when she realized that the shops selling those products all closed at 6pm, something clicked” (Feran, 2011). Lastly, their product itself is differentiated, and one main way is that the bags and most items can be monogrammed. Cost Effectiveness: Krispy Kreme is my example for cost effectiveness. First, Krispy Kreme significantly outperformed the market estimates for earnings per share for yearend 2011 by posting $2.01 EPS while the estimate averaged at $0.06 EPS. This, along with its increase in margins displays cost effectiveness. A more specific catalyst for its pursuit of cost effectiveness shows in a recent agreement they made with NCR Corporation to “implement the NCR Aloha restaurant technology solution in all of its US based corporate-owned sites” (Krispy Kreme deploys NCR , 2012). This system keeps local management and operations in place but allows for...
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...XiaoMi has chosen as their core strategy. Surely, their phones and tablets are cheaper than Apple’s and Samsung’s but, by far, not the cheapest ones in the market. There are cheaper smartphones that flood China, however all of them have a major flow – poor quality. Essentially, those devices are reverse-engineered versions of Samsung models built from cheaper materials. By coming up with a good quality phone at lower price range was the key strategic move that put XiaoMi firmly on the map. The phone has a robust case, high quality screen and a reasonable battery. It doesn’t break easily, unlike cheaper copycats that start having issues after just a few months of use. By building it’s own Android-based OS called MIUI, XiaoMi phones got new exciting features not found on standard Android devices as well as plenty of customization options. #2: Price – pay less now, pay more later XiaoMi has also realized that selling cheaper phones near their actual cost was not a sustainable long term strategy, so they decided to go with the Amazon’s model – just cover the cost of the devices and make money from selling content. Although, XiaoMi is often compared to Apple, especially considering the fact that their founder, Lei Jun, resembles Steve Jobs in his style and charisma, it is clear that XiaoMi’s true inspiration comes from Amazon. Also, XiaoMi mostly sells online which further reduces cost of sales and overheads related to brick and mortar stores or dealing with distributors and retailers...
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...listing on their marketplace immediately; a large provider of educational toys had pulled off of their platform, and they were in the market for a new vendor. While Wizard of Math was extremely interested in the opportunity, they knew they lacked the resources available to connect their data with Amazon’s Webstore platform. At the time, Wizard of Math was managing their listings by hand and had no visibility when an order came through to know if the warehouse had the inventory in stock. Specific requirements included: The ability to transition 15,000+ products from manual to automatic management Custom fields, as required by Amazon The ability to add and discontinue 300-400 products each month Visibility to distributor stock levels so the company could guarantee inventory and achieve a high ranking on Amazon The Solution Amazon introduced Wizard of Math to Merchantry, and, after due diligence, Wizard of Math selected the Merchantry platform. Merchantry assisted in enabling Wizard of Math to sell on the Amazon Webstore, and after integration, became the system that manages all of their inventory and order processing. Data feeds enable Wizard of Math and their distributors to manage large data changes with minimal effort or disruptions to their operations. The Results As a result of a streamlined communication between Amazon and Wizard of Math distributors, Wizard of Math maintains...
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...Deforestation Of the Amazon This assignment will be focused on the topic of deforestation in Amazon (mainly located in Brazil). For this topic I picked three articles from newspapers. I decided to choose this topic because I have always been interested in the Amazon and its beauty. It’s still fascinating for me how there is people (tribes) living in the Amazon forest when I cannot picture myself without technology living in a rural environment. I’ve also been always interested in the way they live and communicate among them so the fact that we have deforestation taking place there makes me so sad because it is something so beautiful and unique. The first article is mainly about the consequences of deforestation of the Amazon forest in America. In this article it is stated that a complete deforestation of the Amazon could result in a reduction of twenty per cent of rain and snowfall. This doesn’t sound scary but the real problem is that according to the Princeton University (located in New Jersey) who came up with this report, it also means that this reduction would lead to water and food shortages and great risk of forest fires. The reason behind these shortages is because due to the change that would happen in the snowpack of Sierra Nevada which is the main source of irrigation for California’s Central Valley which consequently would affect the food/water supply not only for California but the entire United States. Also, a naked Amazon could contribute to a weather cycle...
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...Describe any assumptions, in the Deloitte case, that you think should be made in order to complete an analysis and recommendation. Delo Deloitte & Touche began a movement that enhances their work environment and opened the door for a progressive movement across the globe. The measures that were taken by the company to ensure that opportunity was available to females employees initiates a much larger scale reform. Opportunity was measured along with advancement, education, communication, and leadership roles. The article, Deloitte & Touche (B): Changing the Workplace explains, “Deloitte was the first major accounting and consulting firm to focus on this issue, admitting it had a problem, addressing it openly, and pledging to share the results” [ (ROSABETH MOSS KANTER, 2003) ]. The company created a task force to improve these task. The task force faced several issues that they were not aware until the dialogue and the process began. The language that was used within the company is one of these aspects. The article states, “In year-end evaluation sessions, for example, people began to be aware of the different language that was used for women and men, a difference that had long gone unchallenged” [ (ROSABETH MOSS KANTER, 2003) ]. The task force continued to make changes and improved the workforce for woman over the years. These changes advanced the company and for many years allowed it to be recognized as the leading company for gender equality. The article...
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...Amazon Amazon is Britain's most influential retailer - and it doesn’t even make a profit Amazon has become the biggest online retailer in the world and the most influential retailer in Britain, here are a couple of questions that shine a different light on the company. When it generated sales of $15.7bn (£10.1bn) in its most recent quarter to June 30, how big were Amazon’s profits? Zero. It made a net loss of $7m.Given the retrenchment of retailers such as Tesco from the electrical market because of the growth of online sales. What share of the UK electrical market does Amazon have? Every retailer in the country – from Tesco to the corner shop newsagent – talks about how they are battling to evolve their own business to cope with the growing influence of the Seattle-based company. The mighty Tesco has been forced to admit its biggest hypermarkets are outdated and overhaul its non-food range, Comet and HMV have fallen into administration, newsagents have installed lockers where shoppers can collect Amazon orders, and people are now reading books on their Amazon-made Kindles. Even those retailers operating in sectors that Amazon does not currently serve – such as food and fashion – are worried about what happens when it starts. At the same time, so many uncertainties remain about the future of Amazon, launched in 1995 as an online bookstore. The row around the lack of corporation tax paid by online multinationals such as Amazon tended to miss this pivotal point – which...
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... This report conducts External Analysis for Amazon, which includes macro and micro factors, Strategic Analysis, consisting of Porter's 5-force model, SWOT analysis and Marketing Mix, which conclude 7Ps, in order to assist Amazon in extending into a new online service, a social platform named `Amazon Book Club`. Part A: External Analysis 1. The Macro environment 1.1 Economic In recent years after economics crisis, global economy has been gradually improved. GDP, as a measure of a countries’ economy, has been increased in a stable pace in America [1]. At the same time, according to the data from People’s Daily Online, China’s household disposable income reached 20167 yuan in 2014, 8.0 percent increase compared with 2013 [2]. Take China as an example, ‘shopping online’ becomes the hot words in recent years. As it indicates in the chart [3], the scale of the E-commerce market extends gradually. All these figures indicate that people are more capable to purchase and attach more importance to the quality of life. Amazon, in the last 18 months, undoubtedly benefited from this tendency. For example, in the first Chinese ‘shopping overseas festival’ beginning on 28th, November in 2014, the sale increased by 24 times compared with the week before it [4]. 1.2 Political a. Governments’ policies will influence market structure and behavior. For example, China carry out the policy to...
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