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BIZCAFE
ASSIGNMENT 2: PLANNING AND INTEGRATION
Working in a group environment to make the complex decisions involved in starting and running a business presents many challenges. Use BizCafe as an opportunity to explore different aspects of this experience. This assignment is designed to help your team develop a basic “game plan” that can help you make decisions as well as to reflect on the decision-making process.
1) Analyze the Situation. In order to make decisions, you will need to collect information related to those decisions. Let’s take the example of price. In order to decide on a price to charge, you will probably want to know the competitors’ prices, your cost, as well as have an idea about the overall image/purpose of your café (high price, great coffee and service, or low cost, high volume) and potentially other helpful information.
2) Now collect information you think is important relating to:
a) Management (servers and wages)-
Bump up manager wages to $650 per week and server wages to $8.50, this should increase our management happiness and our overall score. Hire 4 more servers increasing our total to 19 and replacing the three that quit.
b) Marketing (price and advertising) –
Radio advertising seems to be much more effective than newspaper advertising, Drop newspaper add 4-6 more advertisements per week
c) Operations (demand for coffee and cups):
11 pounds of coffee went to waste last week, lost 10 pounds and then if we need more than just pay the premium.
d) Special decisions (any special decisions that you want to consider) –
I am for the ability to add both small and large sizes of coffee to the menu and make their prices $3.20 for small and $4.50 for a large. Also do deals if possible in order to create more sales, Ex. Buy one get one free/50% off.
3) Choosing a Course of Action. In addition to analyzing the information you’ve

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