...Name] [Course Title] [Instructor Name] [Date] Apple iPad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic...
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...MARKETING – 103 ASSIGNMENT # 1 APPLES MARKETING STRATERGY PREPARED FOR: SHAMINDER GOGNA PREPARED BY: MOHAN REDDY PERUGU 300699018 08-02-2013 1. Which of Apple’s product are its stars, cash cows, question marks and dogs? iphone and ipad fall in the star category as they both have a high percentage of market share and arte growing at a significant rate, therefore, they need further investment for research and development purposes. Though Apple’s iphone has 48% market share but with Samsung giving tough competition it needs to develop its product further. The same with the ipad, Apple has to make further developments in ipad otherwise there is a risk of shifting these products to cash cows. ipod is cash cow as it is clearly a market leader in its market segment. It does not need any further heavy investment for development by Apple. ipod is very essential for Apple. Mac and Apple maps falls in question mark category. Apple’s Mac has lower market share. It needs to be developed further otherwise it may fall back in to dog category. 2. How does Apple employ the elements of the marketing mix- product, price, place and promotion? Product: Apple has wide range of products, which do vary with each other on the basis of design, technology, color, specifications and model. For example, computers, itunes, ipod, ipad, iphone. these products are different from each other and all are up to the latest technology and specifications. Price: Apple is a premium brand...
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...Responsibility and Marketing Strategies Graddad Contemporary Business/508 January 25, 2015 Dr.Garabedian The corporation, Apple, prides its success on "creating innovative, high quality products and services and on demonstrating integrity in every business interaction." According to Apple, their four main principles contribute to the integrity: honesty, respect, confidentiality, and compliance. Even though, Apple has created a code of business conduct that applies to all its operations, as well as their international operations, Apple has, unfortunately let down investors by their unethical conducts. Apple has come under fire since around 2006 as details emerged surrounding the workplace environment at Apple's Chinese suppliers. An article in The New York Times exposed unsatisfactory work conditions that included exhausting 24-hour shifts, exposure to toxic chemicals, overcrowded housing, and horrendous explosions. Foxconn Technology Group operates many of the plants in question in Chengdu, China. According some Apple product users, Apple is said to be a trendy innovator that leads the industry and forces competitors to follow. Nevertheless, when it comes to its supply chain management and treatment of workers in the Chinese factories, Apple hides behind the constraints of prevailing industry practices. The fact that these practices are in violation of not only local and national laws, but also of Apple's own, self-imposed code of conduct. The majority of Apple's worker-related...
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...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
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...for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers' digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental factors have strategic implications for Apple's future? 4. How does Apple's strategy stand up against industry rivalry? 5. What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results? ANALYSIS Key Strategic...
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... continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental factors have strategic implications for Apple's future? 4. How does Apple's strategy stand up against industry rivalry? 5. What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results? ANALYSIS Key...
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...Ex Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan John S. Gumbs Jr. 31st January, 2012 Brand Extension Marketing Plan 1.0 Executive Summary Apple Inc. is currently known for its renowned operating systems that provide outstanding computing and gaming for its users. The organization has a vast list of multimedia productivity products and hardware units. Some of the multimedia products include iTunes, iWorks, and iLife. In the coming months of 2012 Apple Inc. will be announcing a reveal of a new multi-functional refrigerator; this new revolutionary product will be named the iFridge. When it comes to marketing the iFridge, Apple Inc. will gather information based on industry trends, consumer demands, revolutionary Apple technology, and four P’s, Price Promotion, Placement, Product. In addition the iFridge will have the well known characteristic that many have grown to know and love about Apple products. The iFridge will be sold domestically and then modified to fit the European and Asian market based on the market demands. The consumer can order the appliance via Apple Inc. and certified Apple distributers. Apple may choose to sell the appliance on an online retailer’s website. The reason for having the appliance sold in the North American market first is that American homes are better equipped for large household appliances. The iFridge will be a truly revolutionary and most productive...
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...future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions along which company success can be measured? 3. What critical external and internal environmental factors have strategic implications for Apple's future? 4. How does Apple's strategy stand up against industry rivalry? 5. What recommendations can be made to enhance the effectiveness of the company's strategy or to change its strategic approach for better results? ANALYSIS Key...
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...Marketing Plan Reda Bouizar Devry University Mktg522 Marketing Plan 1.0 Executive summary The purpose of this marketing plan is to introduce Apple into a new market that has the potential to make the company leading further in the high-tech industry. The proposed product is the iWatch, a smart watch that features Apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars by the year 2018. In fact the market demand is increasing steadily in regard of this new type of technologies. Companies such as Samsung and Google had introduced wearable devices such as the Galaxy Gear or the Google Glass in order to create a new way for consumers to interact with technology. The iWatch will satisfy a new demand that is estimate to five million shipments in the next year. (Ranck, 2012, p. 1). Using the Apple strengths such as advanced patents, strong brand equity and extensive distribution channels; the iWatch can be, like the iPod, a strong vector of development for the company. In fact, the marketing objective proposed by this plan is to become a leader on the wearable technologies market and ultimately sale three million units by the end of next year as a financial objective. This document will present the marketing mix that will allow Apple to reach those objectives. Elements like fashionable design, high quality and new technologies will permit the iWatch to...
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...Apple’s Corporate Responsibility and Marketing Strategies Name: Course: Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider...
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...Apple’s Corporate Responsibility and Marketing Strategies Name: Course: Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7 Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8 Conclusion 9 References: 10 Apple’s Corporate Responsibility and Marketing Strategies Abstract In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider...
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...Scan Paper The vigilant monitoring and firm’s evaluations of internal and external environments to detect signs of early threats and opportunities that influence planning is Environmental scanning (Deresky, 2010). In order to help an organization understanding internal and external factors of the environment that they are requiring for their long-term goals, strategic planning is of the utmost requirement for them. In this paper, I will recognize and explore the situations of internal and external situations used to make these two organizations successful, Coca Cola and Apple. I will also examine the business plans used by the two companies that give them their competitive advantages and how their individual strategies are used to give them sustainability in the market place and increase their market strength through creative and competitive strategic business plans. The measurement guidelines is another avenue explored and how it is used to support the effectiveness for the individual organizations and the effectiveness of the measurement guidelines. This next process is to demonstrate beneficial knowledge for management that wishes to increase long-term efficiencies and develop strategic planning for current and future business endeavors. Dividing the organizations in 2 divisions; 1) The conditions, entities, events, and factors within an organization that influence its activities and choices, particularly the behavior of the employees.( http://www.businessdictionary.com/definition/internal-environment...
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...Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17 International Operations 18 Digital rights management system (DRM) 18 eBusiness Models 18 Market Research and Market Intelligence 20 Marketing Strategy 25 Tactical e-Marketing and Communications Planning 28 Tactical Approach 28 Product 28 Promotion 29 Price 31 Place 31 Use of Technology 31 Delivery Mechanism 34 Flexible manufacturing plants 34 Supplier Relationship Management. 35 Channel Management 36 Marketing Communications 37 Developing an Integrated Marketing Communications Plan 37 Overarching Goals of the Plan 38 Message Development 38 Communication Media, Venues, and Campaign Elements 39 Tactical Marketing Plan Elements 40 Regulation and Ethics Issues 45 Responding to Regulation and Ethics Issues 46 Assessing E-Marketing Effectiveness 47 Conclusion 50 References 51 List of Figures Figure 1 - Porter's Five Forces Analysis Framework 22 Figure 2 - Comparative Competitor Specifications 23 Figure 3 ' Online Advertising Tracking...
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...Project iphone 5 23th April 2013. Project iphone 5 Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. As learned the environment, health and safety of employees, customers and global communities are the most sweeping variables that the Apple company should take care of. Without a good environment, the company gets seen disable to operate, with unsatisfied employees inside the company, leads to the collapse because customers will not be well served thus will not buy the company’s product as a result, a loss in the company’s profits. Apple's Vision Statement Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Given the increased changes in today’s world (taste, needs...
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...other companies. Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple, 2011, pg. 1). Apple Inc. (Apple) produces such items and services as the “iPhone®, iPad®, Mac®, iPod®, Apple TV®, a portfolio of consumer and professional software applications, the iOS and Mac OS®X operating systems, iCloud®, and a variety of accessory, service and support offerings” (Apple, 2011). Apple’s innovation strategy is described below and is evaluated along with the risks involved with the strategy. Apple’s financials and business plan are also described below. Innovation Strategy Innovative companies can thrive even in a tough economy. Apple Inc. has seen hard times and good times. Apple has survived as a company because of a renewed commitment to innovation. This commitment to innovation spearheaded by Steve Jobs has caused other companies to analyze how Apple does so well. First, it is important to note that Apple has not been always successful. Today Apple epitomizes a capabilities-driven innovation strategy, but it wasn't always so. In the early 1990s the company squandered enormous resources and billions of dollars on a series of failed consumer products like the Newton PDA. Its efforts to...
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