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Australian Convergence Review

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The Convergence Review is a needed examination of Australia’s media sphere that focuses on the issues within the media industry. The many recommendations of the Review are responses to the inevitably expanding environment.

It is ideal for the media industry to maintain its prestige and properly regulated attributes. Therefore, the Convergence Review making recommendations is one endorsed by necessary change. The recommendations of change are imperial for the law being not only a product but also a creator of its environment. This is particularly important when it comes to the continual regulation of Australian content and its necessary production and dissemination, especially at a time of technological evolution.

Laws are the most effective …show more content…
It also recommends that content service enterprises invest into the production of Australian drama, whereby the government also creating converged content production funds to support Australian content. This would ensure and promote the production and domestication of content, despite Australian content already being supported by the Australian Content Standard . While regulatory provisions are already in place for maintaining Australian content, such as, eighty-percent of advertisements needing to be Australian , the Review aims at strengthening the support that will ensure culture and social impact through Australian content will not be diminished, particularly through the rise of new technology and media platforms where access to content from anywhere in the world has become simple. Ensuring an increase in funding would also help to maintain Australian content being produced not only by large media firms, but would also give the opportunity for small media firms to also be able to produce more, creating positivity in the …show more content…
The position to continue and expand the regulations positively impacts employment levels, and ultimately, the economy. As the review suggests, if current funding were to be reduced or stopped, many jobs would be lost . Furthermore, if quotas were removed, not requiring Australian content to be made to the level that it currently is, producers would not produce due to the cost of production , increasing the infiltration of international content. As a result, the Convergence Review is not just beneficial in recommending more funding through different means in maintaining Australian content. It is advantageous in ensuring creative talent within Australia continue to have an avenue from which their creativity can be channeled locally and internationally, where they are also able to financially benefit in the

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