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Australian Media Regulation

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Which takes me to the question how do you regulate and protect consumers and producers at a time when we can watch television on our smartphones and user-generated web video on the television? It looks like that the committee itself was appalled as to where to draw the line between the media users and the various media instruments. It is a truth not unknown that any audio-visual content we receive these days, are no longer exclusive. At present, television-like services on the Internet, via catch-up services run by broadcasters both in Australia and internationally, internet protocol television (IPTV), and file-sharing networks, are not subject to any of these regulations or codes of practice. Australia’s laws are ill-prepared to absorb such …show more content…
It is defined particularly for Australian local media content providers (largest) who have over 500,000 Australian users per month, and $50m per annum of revenues from Australian-source for supplying the professional TV like content to the market (Anon., 2012). The plan is that in this manner the local content would be protected in a number of ways. But why isn’t these principles needed to be extended to global media companies like Telstra, Google, Apple, HBO as well. They also contribute to providing majority of the professional content to people. Is it because these companies cannot be regulated under the Australian jurisdictional law? It is an issue which the government hasn’t well thought out either. It would be ideal to recognize whether the classifications given to media content by online “stores” such as Apple iTunes or the Google Android platform or the content broadcasted by the youtube, are subject to approval of the standards applied by the Australian regulator (Flew, …show more content…
The convergence theme helps with a certain kind of, what he calls them, alignment problems. Alignment problems occur where new technologies, new services and new business models mean that the scope of policy no longer corresponds with its object. Media ownership rules are an obvious example of an alignment problem (Thomas, 2011). But then again he comes back to the main point; that the existing laws are intended to help secure diversity, but only to free-to-air broadcasting, simply because those media seemed to be the most important when the current legislation was drawn up in the early 1990s. Pay TV, mobile and online media have emerged since then, and fall outside the restrictions (Thomas, 2011). Another possible way to balance out the rules and thereby achieving media diversity is through platform neutrality ie rules based on content rather than the platforms through which they are

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